[NTMM13] TM is Serious Business

POL 101: Introduction to Political Thought

Dr. R. Ayley

Tuesday, 17 September 13

TMis a

Serious business


=Nicola VP Business development

LCP Birmingham

VP ICX Birmingham


objectives

✦ we understand that during recruitment students

perceptions of aiesec are their perceptions of us

✦ We are all able to communicate the value prop of the

four sub products

✦ We are able to tailor our sales approach to different

student profiles


we need to understand how to sell to

students


How can we engage

students?Scenario Imagine when you were at your freshe# w$k...

Which society caught your attention?

‣why did they engage you?

‣how did they do this?

‣Did this influence your opinion on whether to join them?

5 mins

share in

groups of 4

-Groups of 4 share their thoughts- 2 or 3 groups can share for 5 mins


What were your first

impressions of AIESEC?

- Ask the delegates what their first impressions of an AIESEC member were?- What impression did this give you of AIESEC?- So how do we want AIESEC to be perceived by students?

Ask 2 or 3 people to shout out for each question


Global

Responsible Leadership

For youth by youth

collaborative & democratic

social entrepreneurship

Diverse

Daring

Dynamic

Inclusive

Impactful

What are the attributes that we want students to associate with AIESEC

- explain these and how these words represent the organisation. - explain what behaviour and attitudes are linked to these attributes

- And if we are to represent being... (next slide)

Brand A%ributes Manifestation


... (continuation from the previous slide) We need to attract students who also connect to these values & exhibit these qualitiesThe global youth

network impacting the world through

leade'hip development experiences.


It’s all about putting it into practice!

- know we understand how to engage students- And we know what qualities & behaviours we need to exhibit to represent the organisation & the type of members we want to attract - we need to practice how we communicate & engage students for our sub products - analogy of sales being like riding a bike - takes some practice, but once you know it comes naturally


Introducing...

We’ve prepared something exciting for you all to practice your selling skills

Can we have some excitement in the room


TM’s got

talent

- Hands on chance to practice how you will engage different profiles of students in a lecture shout out. - stress the importance of being able to communicate the value prop- It’s those first moments that count!!


TM’s

got talent

HOw is this going to work?

‣In Pairs you will be given a sub-product & a profile of student

‣1 minute lecture shout

‣two heats

‣Deliver your lecture shout out

‣you decide your winner of TM’s Got talent

PITCH OFF

Judges will be giving you feedback on how you tailored your pitch to your target audience, how you engage the audience, was the value prop clear, did you get the audience wanting to know more


what should you include?

‣why would AIESEC be of value or

interest the audience?

‣brief intro of aiesec (or not...)

‣when & where will the info session be

How are you going to initially engage & retain the audience’s attention?


TM’s

got talent PITCH OFF

dynamic engaging tailored

‣pairs

‣5 mins to prepare

‣1 min lecture shout out

‣each one of you has to deliver

creative

main thing is that your pitch needs to be tailored to your audiences needs and what would appeal to them


heats


head - to -

headTuesday, 17 September 13

winners


Wra)ing this a* up...


What have b$n my key learnings from this se+ion...?

What am I going to take-back &implement for recruitment?

-1 min individual reflection - 3-4 people can share


Moving forward...

lecture shout outs are not the only

channel we engage with students.

Email Freshe# Fai#Social Media

open space

at dinner

Once we understand how to communicate the value prop of the sub-products to different profiles of students it becomes a whole lot easier to write an email, make a tweet etc...
