IF THEREIS A BRAND THEREIS A WAY.

IN THE DAYS TO COME,YOU WILL BE IN THE BRAND BUSINESSOR IN NO BUSINESSAT ALL.

WE ARE BRAND BUILDERSfrom strategyto creative development.

We are strategic creative thinkers that believe brands are a powerful arm when built from a business perspective. At NSB/Keane branding is the cornerstone of any marketing, advertising or communications strategy. Disruptive creativity is not an option when it comes to differentiate brands from the herd and create sustainable long-lasting value.

We are a full-service advertising agency rooted from a solid branding perspective. We work hard every day to help small & medium size businesses grow their business through the power of brand differentiation.

We deliver a, cost-effective, perfect mix between strategic thinking, world-class creative development, interactive capabilities and a passionate service that delivers what it promises – no matter what.

WE DO IT RIGHT.

At the heart of any revolution, technology advancement, work of art, social tool, or company, there is an idea.

That one idea changes the world; It is our starting point, it is what we strive for, it is what drives us to the creative end.

From that idea, we deliver creative solutions in a wide range of services, from strategy to execution, graphic design to digital media, branding to advertising.

» Communications strategy and messaging definition We don’t just develop creative concepts, we develop business concepts. Not just campaigns with a limited shelf life, but strategy-based plans to last for years.

» ATL / BTL / offline / online creative – media neutral approach Advertising and brand communications are changing. We can no longer rely on a broadcast campaign or social media strategy alone to launch a new brand. In a world becoming more connected every minute, we must create equally connected creative concepts that go beyond one layer of media to capture the heart and loyalty of the consumer.

» Brand platforms, brand development, and corporate expression With so many consumer choices around us the power of a compelling and meaningful brand becomes the difference between those who prosper and those who struggle.

» Digital media, print, and broadcast production We integrate interactive execution with traditional creative by creating and delivering multimedia solutions which target authentic consumer emotions; worries, wants, loves, passions, ambitions and more.

» Interactive development and social media strategy Online brands exercise true freedom. We help brands understand what that freedom means to them and how to use it strategically. The widespread adoption of social media changes not only the way consumers collect, process, and share information, but the way brands are engaged with and evaluated.

» Creative media planning Every penny counts. Every message must be delivered on time. Every plan must be cost-effective, insightfully executed and meticulously measured. Our brand and marketing strategist develop and execute custom media strategies to ensure maximum impact.

NSB/Keane Capabilities

ConvergenceUnites Us

BUE

MEX

PHX

Our team was born into a world defined by integration and interaction. We understand the new reality and the opportunity it holds for brands - not because we learned it, but because we live it every day.

It’s time to SpringIt!

A fully integrated concept developed for SpringCM, a cloud content services designed for business. The campaign included Print Ads, Booth Graphics, BTL Activations and Guerrilla Actions, Video Production, Digital Media Planning & Buying, Social Media and Interactive Communications.

CONTENTMATTERS

Success takes flightcStor – formerly Custom Storage USA – is a data center solution integrator that found itself in a position to establish a strong presence in an otherwise noiseless market. NSBK was hired for a complete rebranding of the company, creating a very disruptive brand for its industry with an owl as the key visual differentiation. We look

beyond IT

A legendary brand

In 2011 the Harlem Globetrotters approached NSBK to help rethink their web and brand strategy. While an iconic brand, they found themselves losing relevance to the new digital generation. NSBK looked at how to maintain the brand integrity, yet still shift it in a direction to connect with today’s youth. This was combined with a complete website redevelopment and content strategy.

Stop waiting

for things to

happen,GO OUTAND MAKETHEM HAPPEN.

Working with Samsung in Latin America, we created and produced a short spot for digital distribution as well as a print campaign for the launch of their new line of top-grade audio devices.

SOCIALMEDIAINTERACTIVE

Smart Long Zoom

WB150FSmart Dual View

DV300FSamsung

NX210Samsung

NX1000

TicketForce’s Strategy to Grow

TicketForce, one of the leading B2B ticketing solutions in the US tapped NSBK for an aggressive rebranding and marketing initiative to launch in 2013 & mark their 10-year anniversary.

Welovepets too!

Dr. Emmos is the first pet aid kit in the Southwest! During the last year, we developed many print ads and collateral materials to promote the brand and increase brand awareness.

TM

“Nothingwas ever achieved without enthusiasm.”

Ralph Waldo Emerson

CHANGING THE WAY YOU AGE.

info@ActiveRx.com

ActiveRx, the leading franchise center for active aging in the country, hired NSBK to revamp its image for its national franchise rollout. NSBK supported dozens of deliverables revamped and produced in 2013 and are now focusing on direct consumer advertising initiatives.

Since 2008, we’ve developed Coca-Cola SLBU Internal Communications: from culture development to integrated internal marketing actions, NSBK delivers a broad experience in for one of the top 5 brands in the world.

Comprehensive internalcommunications for the Coca-Cola South LatinBusiness Unit

Lumension develops, integrates and markets security software solutions that help businesses protect their vital information and manage critical risk across network and endpoint assets. We worked closely with them to help rollout customer education initiatives on the importance of secure social activity.

Digital communications

CAUTION

Paulo Coelho, The Pilgrimage.

“It’s a good idea always to do something relaxing prior to making an importantdecision in your life.”

Clean, Alive& GoodTruce’s claim is: “keep clean, feel alive and make good”. As a company they had a great product, but a less than desirable consumer promise. We helped rebrand and refocus their brand into what they are today.

Why should call centers look awful, boring and grey? We challenged those assumptions creating a completely new look & feel for our client: we started with a new name for their company and developed a whole new brand identity that differentiates from its competitors in the call center industry, making HEY more appealing, not just for clients but for internal staff as well.

NSB / Keane launches new image for Hey.

Branding + Digital Power

Southwest Solar is focused on addressing the problems of utility grade solar technologies including the lack of storage and low efficiency. We worked closely to develop their brand and online experience to share this mission with the world.

SOUTHWES T SOLAR TECHNOLO GIES INC.IDENTITY GUIDELINES

SWSOLARTECH.COM/B RA NDCE NTER

WHAT’SONTHEHORIZON.

Brand Guidelines

“your

ATTITUDE not your

APTITUDE will determine your

ALTITUDE”ZIG ZIGLAR

TVVIDEOADS

Bodega del fin del mundo

DOS ANCLAS

DONMARIO

DOS ANCLAS

“Viaje”

“Ganá protagonismo”

“Tecnológico”

“El Club de las especias”

HERE, THERE ANDEVERYWHERE.SCOTTSDALE. AZ, USA - BUENOS AIRES, ARGENTINA - MEXICO D.F., MEXICO

www.nsbkeane.com / hello@nsbkeane.com

USA 7127 East 6th AveScottsdale AZ 85251

ARGCramer 4825 C1429AKOBuenos Aires, Argentina

USA + 1 480 582 1416ARG +5411 4701 7885MEX +5255 1168 9970

“Others have seen what is and asked why. I have seen what could be and asked why not.”PABLO PICASSO

As the impassionated leader of NSB/Keane Argentina, Sabrina has more than 15 years of experience in the communications industry, serving at director-level positions with several Argentine agencies before joining NSB/Keane as co-founder and managing director for its Buenos Aires operations. She has developed media, business, and production strategies for clients of all sizes, like Bodega Del Fin del Mundo, Coca-Cola, Monsanto, Johnson & Johnson, DONMARIO and many more. She studied Advertising in the Fundación de Altos Estudios Empresariales of Buenos Aires and has completed a postgraduate Executive Education Program in Business Management at the IAE /Austral University.

As managing director of NSB/Keane USA, Russ is responsible for the strategic direction and growth of the international firm. Russ holds a degree in Industrial Design from Arizona State University and knows the resourcefulness it takes to push boundaries and exceed expectations. His background gives him valuable insight into how people interface with the world, both functionally and aesthetically. Russ has led design projects and fully-integrated campaigns for global leaders such as IKEA, Apple, Starwood Hotels, LG Hausys America, SpringCM, the Harlem Globetrotters, and Morgan Stanley.

Economist, creative strategist, marketer and sociology enthusiast, Fede is the co-founder of NSB/Keane and principal creative director. His work with global brands like Coca-Cola, Monsanto, and Johnson & Johnson, as well as his Latin American experience with DONMARIO, Ledesma, and Bodega Del Fin del Mundo, has reached new markets across borders and seas. He is the editor of BrandReportBlog.com, as well as a guest speaker and writer for several marketing organizations. He is also a musician and has edited 4 reggae music albums. He lives in Buenos Aires, traveling between Mexico and the United States as part of his responsibilities with NSB/Keane.

FEDERICO SOTO ROLANDCreative Strategy Director

SABRINA ORTEGA MARENGOLATAM Managing Director

RUSS PERRYU.S. Managing Director

www.nsbkeane.com