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IDEA MANAGEMENT

Nosco's masterclass about idea management on NPW World Tour Scandinavia, February 2012

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Jesper Müller-Krogstrup, partner in Nosco, was in charge of a masterclass about idea management on the New Product Development World Tour Scandinavia. NPD World Tour. January 31st to February 2nd 2012, at Bella Sky Hotel, Copenhagen, Denmark.

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Page 1: Nosco's masterclass about idea management on NPW World Tour Scandinavia, February 2012

IDEA MANAGEMENT

Page 2: Nosco's masterclass about idea management on NPW World Tour Scandinavia, February 2012

NOSCO IS A SOFTWARE & SERVICE COMPANY

WE WORK WITH IDEA MANAGEMENT

ABOUT NOSCO

Page 3: Nosco's masterclass about idea management on NPW World Tour Scandinavia, February 2012

SOME OF OUR CLIENTS

Page 4: Nosco's masterclass about idea management on NPW World Tour Scandinavia, February 2012

ABOUT NOSCO /idea management

Page 5: Nosco's masterclass about idea management on NPW World Tour Scandinavia, February 2012

NOSCO APP• Publish, comment & rate ideas• Idea Campaigns and suggestion box• Social platform for innovation

BENEFITS• One platform• Replicates work process'• Highly addictive

ABOUT NOSCO /software

Page 6: Nosco's masterclass about idea management on NPW World Tour Scandinavia, February 2012

WHAT MAKES

A GOOD IDEA?

CATEGORIES

BE ANONYMOUS

Page 7: Nosco's masterclass about idea management on NPW World Tour Scandinavia, February 2012

IDEAS

RANKING

Page 8: Nosco's masterclass about idea management on NPW World Tour Scandinavia, February 2012

IDEAS

RANKING

VOTE

Page 9: Nosco's masterclass about idea management on NPW World Tour Scandinavia, February 2012

IDEAS

RANKING

COLLABORATE

Page 10: Nosco's masterclass about idea management on NPW World Tour Scandinavia, February 2012
Page 11: Nosco's masterclass about idea management on NPW World Tour Scandinavia, February 2012
Page 12: Nosco's masterclass about idea management on NPW World Tour Scandinavia, February 2012

APPROACHES

The Idea Event

Multiple IdeaCampaigns

SuggestionBox

Page 13: Nosco's masterclass about idea management on NPW World Tour Scandinavia, February 2012

MAN ON THE MOON &INNOVATION DATING

Page 14: Nosco's masterclass about idea management on NPW World Tour Scandinavia, February 2012

SUCCESSFUL IDEA MANAGEMENT

Page 15: Nosco's masterclass about idea management on NPW World Tour Scandinavia, February 2012

SUCCESSFUL IDEA MANAGEMENT

FOCUSEDEXPLORINGPLAYING

Page 16: Nosco's masterclass about idea management on NPW World Tour Scandinavia, February 2012

STRATEGY ORGANISATION

PROCESSCOMMUNICATION

SUCCESSFUL IDEA MANAGEMENT

Page 17: Nosco's masterclass about idea management on NPW World Tour Scandinavia, February 2012
Page 18: Nosco's masterclass about idea management on NPW World Tour Scandinavia, February 2012

1

VISION & STRATEGY

SUCCESSFUL IDEA MANAGEMENT

4GOVERNANCE

2

IDEA MANAGEMENTBEST PRACTICE

INNOVATION STREAM

INNOVATION STREAM

INNOVATION STREAM

INNOVATION STREAM

Discovery Incubation Acceleration

PRIORITISATION 3

Page 19: Nosco's masterclass about idea management on NPW World Tour Scandinavia, February 2012

VOLKSWAGEN

Page 20: Nosco's masterclass about idea management on NPW World Tour Scandinavia, February 2012

Why����������� ������������������  you����������� ������������������  should����������� ������������������  loveIDEA CAMPAIGNS

Page 21: Nosco's masterclass about idea management on NPW World Tour Scandinavia, February 2012

Why����������� ������������������  you����������� ������������������  should����������� ������������������  loveIDEA CAMPAIGNS

Align with strategyLocate the topic ownerWhat does a good idea look likeDe!ne topic ownersDe!ne the selection and evaluation processDe!ne the ‘screen team’ and ‘selection boardTime and deadlines are key-factors for participationInvolve stakeholders in processExpectations and communication

Page 22: Nosco's masterclass about idea management on NPW World Tour Scandinavia, February 2012
Page 23: Nosco's masterclass about idea management on NPW World Tour Scandinavia, February 2012
Page 24: Nosco's masterclass about idea management on NPW World Tour Scandinavia, February 2012
Page 25: Nosco's masterclass about idea management on NPW World Tour Scandinavia, February 2012

NOSCO /learn more

web: www.nos.co

blog: www.cometoknow.com

twitter: @noscohq

phone: +45 70701242

Jesper Müller-Krogstrup mail: [email protected] phone: +45 22 57 46 75