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UNLOCKING YOUR LATENT INNOVATION CAPABILITYWITH OUR END-TO-END APPROACH
WELCOME TO
NORTHERN LIGHTINNOVATION
WHO ARE WE?
THE NETWORK
We create expert virtual teams, drawn from our network, under the guidance of our four key innovation leaders
Dave Roberts Product & Process Innovation
Creating technical possibilities that are smart and ownable
Michelle LockProduct Design Excellence
Designing smart differentiated proprietary products
Christina SamiConsumer andMarket Insight
Leveraging needs to identify profitable business opportunities
Peter TaitCross-function Innovation
Activating multi- functional teams to make innovation land
New Business GET AHEAD > STAY AHEAD
GET AHEAD > STAY AHEADExisting Business
Create New Platform Design
Improve Design
The measure of Successful Innovation is its ability to yield a sustained high return.This can be done by invigorating existing or inventing new business
A constant: Success is always drivenby Getting Ahead and Staying Ahead
>
>Innovation is more profitable when protectable benefit is delivered at minimum risk
INVENT
INVIGORATE
Certainty
Longevity
HighReturn
LowReturn
We provide the thinking and tools that help give you highest return on investment
Get Ahead:Make best use of external knowledge in a way that delivers relevant benefit
Outcome:reduced uncertainty
STAY Ahead:Deliver claimable benefit and select best protection strategy
Outcome:Best return on investment
Our innovation services help you Get Ahead and Stay Ahead
GET AHEAD > STAY AHEAD
NEED
S
POSSIBILITIES
ACTIVATORS
3-DTHINKING:
CREATE
STIMUL-IP
SYMPATHETICSCOUTING
ASSERTIVEIP
STRATEGY
3-DTHINKING:
TURBO
Our 3-D thinking model underpins everything we do
Great innovations find synergies between Needs, Possibilities and Activators
GET AHEAD > STAY AHEAD
NEED
S
POSSIBILITIES
ACTIVATORS
We provide flexible services that boost your innovation effectiveness at all stagesMarket Opportunity
• Client sought opportunities to grow in both existing and new categories through disruptive product & service innovation
• Provided a clear view of the opportuni-ties, within and beyond the client’s existing categories
• Co-developed disruptive innovation platforms with solutions for short, medium and long-term realisation
• The client now has an established disruptive innovation pipeline driven by a clear strategy and a sustainable approach for future innovation
Identification
IdentificationSupply Chain Scouting• A global Home Care company needed help to
identify and audit potential supply chain options in emerging markets
• We evaluated several companies, looking holistically at supply chain robustness, and suitability as innovation partners
• We used our unique blend of expertise in technology scouting, manufacturing, and innovation capabilities & culture
• Immediate findings were emailed on the day of audit visits. Our results drove a critical, high-value commercial decision
Technology Strategy
• Long Term Research Department were beginning their knowledge journey into an important new science platform area
• In 8 weeks, NLI assembled a world-class scientific advisory board and ran the first strategy event
• We found 100 world experts from diverse disciplines and evaluated technical strength, cultural fit and availability
• Our recommmended select list was accepted as the first Advisory Board
• We created an agenda and led a 2-day workshop which generated several new global alliances and research programmes
IP Culture Creation• Client had strategically increased the proportion
of longer term disruptive innovation programmes and were seeking smart ways to capitalise fully on the increased investment
• NLI trained key European innovation leaders in Assertive IP principles, through an interactive workshop including market-relevant case studies, practical approaches working from first principles, and a real-time project surgery
• The workshop was highly acclaimed, was ratified by Global IP lead and is now a recommended training module 3-D
THINKING:CREATE
Refine &Improve
Opportunity Definition
Needs
Consumer Concept
Launch
ProcessScale-up
Consumer Validation
Technology Proof ofPrinciple
Technology Options
STIMUL-IP
SYMPATHETICSCOUTING
ASSERTIVEIP
STRATEGY
3-DTHINKING:
TURBO
>>>
CONTACT NORTHERNLIGHT INNOVATION
www.northernlightinnovation.com Tel +44 7775 923 209 Email: [email protected] 22 Old Steine, Brighton, BN1 1EL, UK
Dave Roberts Product & Process Innovation
Creating technical possibilities that are smart and ownable
Michelle LockProduct Design Excellence
Designing smart differentiated proprietary products
Christina SamiConsumer andMarket Insight
Leveraging needs to identify profitable business opportunities
Peter TaitCross-function Innovation
Activating multi- functional teams to make innovation land