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NMBSJ’aime le train
Organize open door event for the NMBS Group
Briefing
Central idea‘Leve de trein’ campaign on 21 Belgian railway sites of the NMBS Group on the 15 th & 16th September 2007
Allow the public to have a view behind the success of the NMBS Group
Several animations and activities were organized to entertain the visitors
Results
More than 100.000 visitors
Excellent large scale event production