NINA NESBITT- WAY IN THE WORLD By Hollie, Lucy and Katy

INTRODUCTION

WHY THIS SONG? • Its within the pop genre, however, has a ‘indie’ sound that is very popular at the moment.• The song also experiences a journey, as the singer is reflecting upon her future• We have an emotional connection to the song

NARRATIVE/CONCEPT/

PERFORMANCE

WHAT WILL OUR MUSIC VIDEO BE? Narrative• A storyline• Entertaining• Highlights the lyrics• Helps understand the lyrics• It allows the video to be

relatable, means more• Conventional• Yet it can be varied• Cause more viewings

USE OF CAMERA

COSTUME/PROPS

Costumes• We have decided to

go for the indie pop look because of the modern audience.

• Deciding to go with Mainstream we needed to make sure we went with what they wear and what retailers are selling now. Props

• We have decided to have the main singer having a guitar for part of the production because it matched conventions.

• The open roof car was for the idea off freedom and fun loving.

• The flowers are to match the natural and out door locations we have decided to use.

EDITING

Panning Jump Cut – Action Matchhttps://www.youtube.com/watch?v=btqHVhzFOH8

Music and Visuals• The visuals will match the

music • When the chorus plays

there will be faster cuts of more variety to show a build in pace and also tension

• The lead up to the chorus is a lot slower, therefore longer shots will be used with smooth camera work, such as panning or a pull focus.

Reverse• Shows the repetition of each day – the

singer feels as though her life is going nowhere, however, upon waking up the second time, she is filled with more optimism.

• Interesting effects could be created with the reverse tool as seen in:

• https://www.youtube.com/watch?v=01TL9bUWr6I

• This effect could add to the narrative whereby the viewer questions whether the events actually occurred

• USP

Filter

LOCATION

Woodland

Campfire

Urban

Retail Store

UNIQUE SELLING POINT

HOW WILL WE MAKE THIS VIDEO BE UNIQUE YET STILL TARGET THE MASS MARKET?

• Everyone’s video is different in some way

• Nicki Minaj’s video was unique yet predictable

• Make it different• Have a unusual storyline• Fit in with the lyrics• Have a element of fun• Make it quirky• Motifs

REPRESENTATION

WHAT REPRESENTATION DO WE WANT

Why this shot?Ella Eyre:- She has a natural look-direct to the audience-Interactive-Good image

How is this relevant?

The representation we want needs to target our market. -Mainstream-Relatable-Emotions (Characters)-Fun, Quirky-Well presented