NFC, More Than Just Mobile Payments (March 2012)

NFC, More Than Just Mobile Payments –

Delivering Rich Content at Moments of Maximum Influence

VIEW THE PRESENTATION?

YES

BLUE BITE…ALL THINGS MOBILE www.BlueBite.com

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• NFC Can Change the Face of Mobile Payments – But Still A Ways Away ‒ Many cooks in the kitchen fighting for the same piece of the pie: POS Players / Carriers /

OEMs / Credit Card Players / Platform Providers and more…

‒ Not all are convinced:

“By the time NFC catches up, we'll be in a world that will move away from the point-of-sales terminal.“ - David Marcus, PayPal's VP of Mobile

“Using NFC (Near Field Communication) to pay for something is not much different than swiping your credit card on a terminal.” – Nick Hughes, CEO of Seconds, Entrepreneur and Blogger

• We Now Demand Media on the Go and on our Mobile Device ‒ Mobile Advertising in the U.S. projected to top $4 Billion by 2015

‒ 82% of brands, agencies and other companies plan to boost mobile ad budgets in the next 12 months

‒ Brands worldwide will spend $1.8 billion on location-based advertising by 2015

• NFC Has the Potential to be the Silver Bullet for Mobile Content Delivery ‒ NFC is the right bridge between the physical world and the online world

‒ NFC is the ideal technology to take the online CPC model into the real world. We now have a prefect Cost Per Engagement (CPE) tool

‒ By far the easiest consumer experience out there today


MOBILE PAYMENTS

What the INDUSTRY

Thinks

What SOCIETY thinks What my MOM Thinks

What my FRIENDS

Think

What MARKETERS

Think

What the REALITY is




Street Furniture Health Clubs Cafes

Movie Theatres Shopping Malls Railway Stations Airports

Bars & Clubs


•Enable OOH with NFC Platform

•Tap or Scan physical asset and…

− Buy products

− View rich media content

− Download apps

− Sign up for offers

•Full tracking and accountability

Configure your CTS-V Coupe Now


•Tap NFC Placard to engage

•Digital CTA drives interaction

•No external application (NFC)

•Free for consumers

− Deliver rich media content

− Drive app downloads

− Deliver coupons and offers

− Send users to mobile site



•Table tent at POS enabled with NFC

•Tap table tent to engage

•CTA drives interaction

•No external application (NFC)

•Free for consumers

− Deliver rich media content

− Drive app downloads

− Deliver coupons and offers

− Send users to mobile site



•Enable storefront with NFC to drive traffic inside

•Tap or Scan physical asset and…

− Buy products

− View rich media content

− Download apps

− Sign up for offers



29,448 Downloads

36.5% Opt-In

427 Game Plays

46 NFC Taps


FEATURE

Proactively push content to phones (push vs. pull consumer action)

Compatible with smartphones

Compatible with non-smartphones

Always free to consumers

No need for external app download

Always wireless carrier-free interaction

Ability to micro-target location (<10ft.)

Continued mobile interaction outside of venue / original contact

Current consumer adoption / market penetration

ENGAGE WITH YOUR CUSTOMERS ON AS MANY HANDSETS AS POSSIBLE


Currently Available Coming Soon Nokia C7 HTC Amaze Nexus S

Bold 9930 Galaxy Nexus

1. Nokia Lumia 900

2. Motorola Bullet

3. LG Viper

4. Samsung Wave

5. Motorola Jet

6. Sony Xperia

7. Blackberry Torch

8. Huawei Sonic

9. Nokia N5 / 801T

10. Apple iPhone 5?

Galaxy SII


(1) Mercator Advisory Group (2) The Yankee Group (3) Informa Telecoms and Media report (4) Gartner (5) comScore

The number of active mobile coupon

users is expected to grow from 2.7 million in 2010

to ~35 million in 2014 (2)

BLUE BITE…ALL THINGS MOBILE www.BlueBite.com

Daniel Trigub, VP Business Development, Blue Bite

[email protected] (and @datrigub)

Blue Bite, Reaching Your Target Demographic:

Delivering RELEVANT content at the moment of MAXIMUM influence.

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