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Newsletter as an internal communication tool
Arpiné Grigoryan / PanARMENIAN Media
The Company
News
Photo
The Newsletter
The Need Growing staff More projects and events HR issues Lack of adequate internal
communication
Newsletter
Format – Electronic (google docs) Language – Mixed (Eng-Rus-Arm+some
jargon) Periodicity - Weekly
Content Announcements Acknowledgements Munq = Us Idiocies and offtopics Corporate news Partner relations Birthdays and holidays PanARMENIAN on the net It’s interesting to know Let’s get acquainted
Main functions
Updating the staff on the corporate affairs
new partnerships, clients and achievements; as well as the new services and products developed in the company.
Main functions
Providing weekly dose of funhaving an informal format, the newsletter
contains lots of jokes and entertaining materials. We write about amusing incidents related to our work and the industry in general.
Main functions
Creating a platform for self-expression of the employees, that also helps identifying additional skills that they have. More and more employees are sending their short essays and thoughts to be published in the newsletter.
Main functions
Getting to know each other better by the “interviews” section, where 1 or 2 employees are being questioned each week. Others get the chance to ask questions that are mainly entertaining and help to reveal hidden qualities of their colleagues.
Main functions
Inform about global trends: a special section in the newsletter is created
in order to inform the staff about the current global trends related to our work: online journalism, journalism in general, IT and social media.
Main functions
Spreading announcements about staff meetings, trainings or call for suggestions for an upcoming project/
Main functions
Informing about staff birthdays, congratulating, notifying about celebrations and holidays.
Main functions
Expressing gratitude and publicly acknowledging employees that excelled and distinguished during the week
Main functions
Describing and sharing some useful software and web services for the more effective work-flows.
Main functions
How-to’s and tips for effective organization of the work, e.g. time management, tips on email signature usage, etc..
Main functions
Internally promoting corporate social media channels and products.
Editorial team
Teamwork of the department heads, i.e. the company officers.
CEO notes
Technical solution
Pros and cons Pros
Better internal communication Motivation Fun
Cons Time consuming (dept managers) Need to push the employees to contribute
content in the beginning
Further development
Annual report (for internal use) with weekly development of project and events
Some examples of the newsletter’s content
А знаете ли вы, КАК нужно писать название нашей компании?
Правило Пан-а номер X: Всегда и везде, письменно упоминаная название
нашей компании (редакции, агентства, сайта) необходимо писать PanARMENIAN и никак не Panarmenian, PanArmenian, panarmenian или PANARMENIAN.
А тот, кто напишет (или скажет) PanARMENIA, будет ж е с т о к о наказан! (вплоть до ударов в голову розовым нетбуком).
И это тоже пишут нам, но, почему-то, какому-то сотруднику по имени Հրանուշ Հակոբյան...
Name: Karine Country: BelgiumSIRELI TIKIN H.HAKOBYAN DSER NAXARARUTJUN@ SHAT KAREVOR DER E KATARUM BOLOR SPURKAHAJERI HAMAR. Hranush, ete du mer mej es, отзовись!
Тема: ashxatanqi hamar... barev dzez ,,,knereq bayc ays pahin fleshken
mots chi,vorpeszi rezyumen uxarkem...ays yerku or@ kuxarkem ..ok..kanxav shnorhakal em..........
