Case StudyCase Study

New York Red New York Red Bulls:Bulls: Guerrilla Guerrilla

ProjectionsProjectionsAgency:Agency: New York Red Bulls, Inc. New York Red Bulls, Inc.

Execution:Execution: Attack! Attack!

Program ObjectiveTo increase fan awareness and interest in the

New York Red Bull’s Major League Socceropener at Giants Stadium, New Jersey

Winning Strategy

• Armed with a 12,000 lumen projector, silent generator and a sizzle reel featuring the team in action, our crews were able to create nearly 200,000 impressions in just under a week

• Passersby witnessed the massive 30 foot x 30 foot, glowing billboards alongside LIVE Red Bull soccer players dribbling and passing near the projection areas.

Highlights and Results

• 12,000 lumens of light• Professional guerrilla projectionists• Location scouting• 5 nights of execution• Over 160,000 brand impressions

Testimonial"Attack! offered a turnkey OOH solution that generated great awareness for our home opener. They allowed us to get our messaging into, normally inaccessible, high traffic locations without spending the larger amount of money we would on a traditional campaign."-Aaron Squire, Red Bull New York, Inc

To watch full video of the event, please visit:http://www.attackmarketing.net/red-bull.php

Photos

About Attack! Marketing •Attack! is a nationwide field marketing agency, partnering with other agencies to provide staffing resources, promotional support, logistics, and fulfillment focused on developing successful brand experiences

• At the core of our success is turn-key field marketing services, enabling agencies to deliver the best in field marketing, guerrilla and non-traditional marketing, and out-of-home media

•Since 2001, our award-winning team has worked with agencies to promote over 300 of the country's best brands

•Recognized within our industry for delivering the best in staffing, training, and 24-hour customer support

Let us know how we can be your agent on the inside™.

For general inquiries, please write to us at info@attackmarketing.net or call us toll free at: 866.944.ATTK(2885)