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Ulster County Tourism economic impact facts and figures from luncheon speaking engagement at Robibero Family Vineyards, New Paltz, NY. Visit ulstercountyalive.com for tourism information or follow us on Twitter @VisitUlsterCnty
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ulstercountyalive.com
Long Island10%
New York City63%
Thous. Islands1%
Chautauqua-Allegheny
1%
Niagara4%
Finger Lakes5%
Catskills2%
Hudson Valley6%
Capital-Saratoga3%
Adirondacks2%
Cen. Leath.3%
• New York State is divided into 11 economic regions.
• New York City is the largest single tourism region with 63% of state visitor spend.
• New York City, Long Island and Hudson Valley together comprise nearly 80% of New York State visitor spend.
Visitor Spending, 2009
Tourism Spending
Delaw are8%
Greene14%
Sullivan33%
Ulster45%
• Tourism in the Catskills is a $946 million industry, supporting nearly 17,000 jobs.
• Ulster County represents 45% of the region’s tourism sales with $420 million in visitor spending.
• Visitor spending in the region contracted 8% in 2009.
Tourism Total Economic Impact
Total Tourism Impact, 2009
Visitor Spend '000
Labor Income, '000
EmploymentLocal Taxes
'000State Taxes '000
Delaware $78,992 $27,013 1,037 $4,701 $5,137Greene $135,407 $61,252 3,185 $8,197 $8,806Sullivan $311,670 $135,953 4,833 $19,574 $20,268Ulster $420,160 $212,898 7,942 $26,575 $27,324
TOTAL $946,228 $437,115 16,997 $59,047 $61,535
Visitor Spending
Lodging33%
Recreation3%
F&B16%
Transport5%
Second Homes26%
Retail & Svc Stations
17%
• Travelers spent $946 million in the Catskills region in 2009 across a diverse range of sectors.
• Spending on lodging and expenses related to second homes comprised 33% and 26% of the total, respectively.
Visitor Spending By Sector
2009 Visitor Spend '000s
Lodging Recreation F&BRetail & Svc
StationsTransport
Second Homes
Total
Delaware $8,745 $1,383 $8,228 $5,975 $814 $53,845 $78,992Greene $32,125 $7,689 $22,424 $20,362 $9,860 $42,947 $135,407Sullivan $113,363 $6,565 $30,648 $49,058 $2,056 $109,979 $311,670Ulster $167,505 $9,966 $88,075 $84,192 $31,350 $39,071 $420,160
TOTAL $321,738 $25,604 $149,376 $159,587 $44,081 $245,842 $946,228
Regional Growth
Visitor Spend '000s 2008 2009 % ChangeDelaware 81,675$ 78,992$ -3.3%Greene 148,434$ 135,407$ -8.8%Sullivan 326,010$ 311,670$ -4.4%Ulster 471,859$ 420,160$ -11.0%
TOTAL 1,027,978$ 946,228$ -8.0%
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Local Taxes, $ 2008 2009 % ChangeDelaware 4,888,389 4,701,347 -4%Greene 8,884,014 8,197,045 -8%Sullivan 20,513,570 19,573,623 -5%Ulster 27,478,044 26,574,848 -3%
TOTAL 63,533,108 59,046,862 -7%
State Taxes, $ 2008 2009 % ChangeDelaware 5,086,893 5,136,954 1.0%Greene 9,244,770 8,805,726 -4.7%Sullivan 20,304,612 20,268,407 -0.2%Ulster 29,388,402 27,323,690 -7.0%
TOTAL 64,024,676 61,534,777 -3.9%
Tourism-Generated Labor Income
•Tourism in the Catskills region generated $257 million in direct labor income and $437 million including indirect and induced impacts.•Tourism is most significant in Ulster County, generating $213 million in labor income.
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Delaw are Greene Sullivan Ulster
Mill
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Indirect/Induced
Direct
Regional Labor Income
2009 Tourism Labor Income, '000
DirectTotal (Direct,
Indir., Induced)Share (Direct) Share (Total)
Delaware $15,892 $27,013 2.8% 4.7%Greene $36,037 $61,252 7.4% 12.6%Sullivan $79,985 $135,953 9.3% 15.9%Ulster $125,254 $212,898 5.7% 9.8%
TOTAL $257,168 $437,115 6.3% 10.7%
Tourism Taxes
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Delaw are Greene Sullivan Ulster
Mill
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Local State
• Tourism in the Catskills region generated $121 million in state and local taxes in 2009.
• Sales, property, and hotel bed taxes generated over $59 million in local taxes.
• Ulster County produced 45% of the region’s tourism tax base in 2009.
Tourism-Generated Taxes-Catskill Region
Tourism-Generated Taxes, 2009
Local Taxes State Taxes Total Region Share
Delaware $4,701,347 $5,136,954 9,838,301 8.2%Greene $8,197,045 $8,805,726 17,002,771 14.1%Sullivan $19,573,623 $20,268,407 39,842,030 33.0%Ulster $26,574,848 $27,323,690 53,898,537 44.7%
TOTAL $59,046,862 $61,534,777 120,581,639 100.0%
2010 Marketing Plan
• 1010 WINS- News, Sports, Weather June 14-July 9, 2010
• WCBS-FM – Music from ’60’s-80’s July 12 – August 6, 2010
• Good Morning America; Regis & Kelly; Rachel Ray;The View; Channel 7 Early, Noon & Evening News July 26-August 31, 2010
Agritourism
Courtesy of G. Steve Jordan Photography, Water Street Market, New Paltz