NEW NORMAL MASS MEDIA RELATIONS

Founder, Ideamart (S) Pte LtdSpirit of Enterprise Award 2008andrew@ideamart.com.sg

What willthis be?

YOU

What kind ofNews Maker?

History Maker

Change Maker

Deal Maker

Trend Setter

Story Teller(feel happy)

Story Teller

(feel sad)

Why working with Mass Media is important to your business Important component to forge strategic

alliance among partners PR isn’t Marketing, it’s about handling

the mass media PR-centred on a CEO of start-up or SME

is a personal branding. Shape public perception and corporate

reputation Shareholder Value – Goodwill if

business is sold

“It’s Not My Job!”

- Your friendly Reporter

Protect your job or reputation

1

Understanding what’s NOT a reporter’s job

Advance your career2

Understanding what’s NOT a reporter’s job

Ask questions to help you to say what you want to

say

3

Understanding what’s NOT a reporter’s job

Write a story the way you want it to be told

4

Understanding what’s NOT a reporter’s job

Understanding what’s NOT a reporter’s job

Include everything you told them

5

How to Create Friendship with Reporters:

Remember their Professional interestsRefer contacts to them. Be a Information Centre

Have informal lunches, dinners, or drinks with them.

Be truthful about the quality of a story, source, or guest.

Give reporters special access to you.Always be available!

• Encourage them the email before you know them

• Thank them through email after your story is published

Contribute articles for publishing regularly

New Normal

Press Release Social Media Press Release

Thank You