By Sophie Boston for AS Level Media

Studies

We are constantly around some kind of

technology or another; nearly everyone has a

mobile phone or communication device,

there’s new gadgets on the market everyday

and the world of technology advances a little

every single day. Younger generations have

been brought up in a world that revolves

around this newly discovered technology; you

are rarely ever few steps away from a piece

of gadgety hi tech equipment.

There’s advantages and disadvantages to this technology, and it affects

the magazine industry hugely, both giving it pros and cons.

Advantages Disadvantages

•A lot of people now have technology and so

will be interested if a magazine promotes

itself online.

•Not everyone has a piece of hi technology and

may resent the magazine being online.

•Most people’s technology has the capability

to connect to the Internet, so it would be

beneficial to create an online version.

•Having an online version can be risky; the

internet is full of viruses and is liable to break

down.

•People like updates and ‘fresh’ news so will

be able to get it faster via the web.

•Some people prefer the traditional way of

getting a tangible copy rather than reading

from a screen.

•Some people like the Modern Era and

prefer reading via a phone rather than a

magazine.

•What you read may not necessarily be true

whereas in a publication it most likely will be.

•Can be money efficient creating a website

rather than splashing out money on

publishing.

•Some people like to be able to read and finish

the magazine – the web is infinite.

•Advertisement applications may well raise. •The magazines will be published without fail –

some websites get neglected and therefore

remain un-updated.

•It can ‘bring people together’ •It is healthier to read a magazine/newspaper

than to sit glued to a computer screen.

Although there are disadvantages for using New Media, I think including it into my magazine would be beneficial because not only does it ‘expand’ the MM empire, but it would also appeal hugely to my target audience, teenagers and young adults, who are the most likely to be using this technology, as typical characteristics of this age group is that they are meant to be very up and knowledgeable about technology and ‘whiz’ geniuses, as well as being the generation that are ‘glued’ to their pieces of technologies. This age group are also the most likely one to be utilizing social networking sites so I plan to ‘create’ some accounts for the social networking sites YouTube, Instagram, Facebook and Twitter.

10K

musicmattersmag

MusicMatters UK

MusicMattersMag is a UK music magazine which

promotes music and artists of alternative/indie

rock genre. MM aims to provide its audience with

a variety of current and upcoming artists...