+Drive More Traffic + Lower Marketing Expense +

www.onecommand.com

Who is OneCommand…

Founded in 2001 and Managed by Automotive Professionals

Fully staffed offices on The East Coast and West Coast

Over 2,000 Automotive Customers – Adding nearly 75 New Dealerships a Month

80+ Field Professionals and 70+ internal support reps

Current Relationships with Toyota Signature, Chrysler, American Honda, Hyundai, KIA, GM, Scion, Suzuki, Mitsubishi, Penske Automotive, NAMAD, Asbury, DCH Auto Group and Hendrick Auto Group.

www.onecommand.com

Marketing is Changing

TelevisionTIVO / DVR

TelevisionTIVO / DVR

PrintCirculation declining

PrintCirculation declining

RadioSirius Radio / XM

RadioSirius Radio / XM

Bulk MailResponse declining

Bulk MailResponse declining

Broadcast Marketing

VoiceOver 20 Million Mo.

VoiceOver 20 Million Mo.

Text13 Billion Mo.

Text13 Billion Mo.

Targeted MailGood Response rates

Targeted MailGood Response rates

Email1.5 Billion per day

Email1.5 Billion per day

1-to-1 Marketing

www.onecommand.com

ShowroomProspect

Internet Lead

CallCapture /

Call Return

New OwnerWelcome Sales to

Service Hand-Off

LiveChat

Relationship Management Lifecycle

HappyBirthday

Vehicle InDemand

Community Support

LostSouls

LeaseMaturing

HappyAnniversary

EmailAppends

Pre-AppointmentReminder Call

+ +

Multi ChannelService Reminders

CSIAfter EveryService Visit

Declined ServiceCommunications

RecallNotification

Body Shop Follow up

+ +

Multi ChannelPast Due Reminders

Every Communication can be customized to use Voice Of Authority Calls, Email, Direct

Mail, or Text

www.onecommand.com

Voice of Authority Calls

Sincere / Urgent / Believable / Personal

Customers contacted between 10:00AM and 5:00PM local time.

“Press 1” option for live calls.

Caller ID shows dealerships number.

www.onecommand.com

Email Append Process >Dealer Records Matched Against 165 Million Email Records >Permission Based E-mail Addresses >15 to 25% “Usable” Match Rates 80% Deliverability Rate

Drive Down Marketing Expense

Just Choose Your Template and GO!

Benefits>Unlimited Email Campaigns>20% - 25% Response Rate >Increased Email Marketing

www.onecommand.com

ABC. Ford– Just a reminder that you have a scheduled service appointment tomorrow.

Text

Notifications!

www.onecommand.com

…. As one of our most valued customers we have set-up a Free Personalized Webpage for you. To access…. Visit www.idriveonline.com…

Coupons Specific to Customer Segment

and Major vs. Minor Services

Letter CustomizationConquest Mailers

www.onecommand.com

Process Applied to the Data

www.onecommand.com

Data Segmentation

www.onecommand.com

Report on 30 Day Response From the Date of the

Call Only!

www.onecommand.com

Case Study – Multi Channel Communications

The average response rate increased 51% by using multi-channel marketing versus any single communication method.

Single Communication versus Multi Channel

The Need for ONE Provider

www.onecommand.com

Live Chat

www.onecommand.com

Lindsay Leugers is available to answer your questions now!

Increase Web Leads25%

Marvin

North Bros. Ford: Thank you for choosing our dealership. How can I be of assistance?

Instant Automated Response

www.onecommand.com

CallCapture/Call Return

www.onecommand.com

Call Details: Date, Time, Caller ID, Audio Recording

Automatically Receive Your Favorite Reports

Daily, Weekly, Monthly, Etc.

www.onecommand.com

Cut Advertising Costs by trackingactivity from eachof your Advertising Sources!

www.onecommand.com

Calls Automatically Mapped, “Click” to Listen

Click to get details and listen to recording of call

www.onecommand.com

Know which Salespeople are handling your calls

www.onecommand.com

Call Return

+ Automatic – 2 Hours after the inbound call+ Check to make sure calls were handled properly

using a Voice of Authority!

www.onecommand.com

Mobile Marketing

Fred’s AutoMartMake the deal u want. Show this msg. Get back $250!

Text: ChrisB to 48696

www.onecommand.com

The World is Going Mobile – SMS (Text)

SMS Usage has Almost Doubled1

• 189 Billion SMS in 2007 • 301 Billion SMS in 2008

SMS Is not Just for Teens (use2)• 18-29 - 85% • 30-49 - 65% • 50-64 - 38% • Fastest Growing segment of daily use is among 25-54

1. 2008 Gartner Group, Dec. 2007 2. Pew Internet & American Life, Dec. 20073. InsightE xpress, Sep. 20074. ITU, 2007, 2008

www.onecommand.com

How It Works

1. Add Mobile Calls-to-Action to advertising using personalized Go -Codes™, VIN’s, Stock Numbers, keywords

2. Buyers See It and “Text It”

SMS Text To:48696

Message:ONEAUTO

www.onecommand.com

• Custom Mobile Web sites with SMS CTA’s (Go Code™)

• Inventory-2-Mobile Solution

• Custom mobile landing pages with dedicated keywords

• Measure ROI of traditional advertising

• Mobile bridges the gap between online and offline adding value both ways

• Real-time notification to both Buyers & Sellers

www.onecommand.com

Placement - Print and Classifieds

www.onecommand.com

26

View Advertised Vehicles By Stock Number

www.onecommand.com

View Entire Inventory – Integrated with your DMS!

QuickTime™ and aYUV420 codec decompressor

are needed to see this picture.

www.onecommand.com

Placement - Web

8185551212

2008 Cadillac CTS$32,99511475miGO: http://gumiyo.com/k/5xlY64W: 8185551212CALL U NOW? Reply YSTOP to cancel, HELP for help, othrchrgs may apply

www.onecommand.com

Personal Web Pages

From your Dealership for your Customers

www.idriveonline.com

www.onecommand.com

Test

E-mail Address Captured

Personal Web Pages

Personalized for your customer

Branded to the dealership

www.onecommand.com

Consumer can Add Services

www.onecommand.com

www.onecommand.com

www.onecommand.com

Appointment Details

www.onecommand.com

ABC. Ford- The work on your vehicle has been completed and is ready for pick up.

Automated

Text

Notifications!

www.onecommand.com

ShowroomProspect

Internet Lead

CallCapture

New OwnerWelcome Sales to

Service Hand-Off

LiveChat

Relationship Management Lifecycle

HappyBirthday

Vehicle InDemand

HolidaySalesEvent

LostSouls

LeaseMaturing

HappyAnniversary

EmailAppends

Pre-AppointmentReminder Call

+ +

Multi ChannelService Reminders

CSIAfter EveryService Visit

Declined ServiceCommunications

RecallNotification

Special OrderParts

+ +

Multi ChannelPast Due Reminders

One Provider…One Invoice…One Point of Contact…OneCommand

www.onecommand.com

No Risk Offer

We Guarantee Results

Earn $25,000 Incremental Revenue in 90 Days or Get Your Money

Back!

www.onecommand.com

Questions?

www.onecommand.com

Set up Monthly

$995$3395+ Mail

Platinum Pricing