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Creating the Compelling Brokerage Website Real Estate Broadcasting Pat Kitano MediaTransparent .com TransparentRealEstate .com

New Broadcasting Real Estate Brokerage Website

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Real estate brokerages can attract loyal consumer traffic by having their agents "broadcast" real time news and updates

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Page 1: New Broadcasting Real Estate Brokerage Website

Creating the Compelling Brokerage Website

Real Estate Broadcasting

Pat KitanoMediaTransparent.com

TransparentRealEstate.com

Page 2: New Broadcasting Real Estate Brokerage Website

Upgrade your 1.0 Website!

We’ll explain how Social Media Systems are Powering a New

Paradigm of Viral Marketing

Page 3: New Broadcasting Real Estate Brokerage Website

Real Estate Sites haven’t Changed

Every Real Estate Site has Listings Search

Page 4: New Broadcasting Real Estate Brokerage Website

They all Look Alike

It’s all about “Advertising”

Page 5: New Broadcasting Real Estate Brokerage Website

These Sites are like Commercials

There’s no real time housing market

news or interaction

Page 6: New Broadcasting Real Estate Brokerage Website

Consumers are Rethinking Advertising

“What worked in 1958”

“May be considered

crass in 2008”

Page 7: New Broadcasting Real Estate Brokerage Website

The Internet is Two-Way Media

Page 8: New Broadcasting Real Estate Brokerage Website

Consumers want Market Updates

Not a hard sell

Page 9: New Broadcasting Real Estate Brokerage Website

And they want it in “Real Time”

New Listings Housing News Local Reports Blog articles

43 offers submitted on 123 Ladera Drive! Went $95,000 over ask.

Bookmarked: Reno Gazette Journal - newest condo developments near UofN

Happy Halloween!! Today’s Mortgage Rates

Special open houses this evening for 5 foreclosed properties in Sierra Creek

10 tips to calculate the best sales price for your home

Page 10: New Broadcasting Real Estate Brokerage Website

Consumers want to see a Real Time “Ticker Tape” of their Housing Market

News feed addiction keeps qualified real estate clients

on your site

Page 11: New Broadcasting Real Estate Brokerage Website

Introducing the Social Broadcasting System for Real Estate Brokerages

How does a Brokerage set up a Social Broadcasting

System to deliver Local Real Estate News and Data?

Page 12: New Broadcasting Real Estate Brokerage Website

Involve your Employees

Page 13: New Broadcasting Real Estate Brokerage Website

They Don’t Need to Blog

Very few people can consistently maintain a well

written blog

unless they want to

Page 14: New Broadcasting Real Estate Brokerage Website

They deliver news in sound bytes

43 offers submitted on 123 Ladera. $95,000 over asking!

Bookmarked: Reno Gazette Journal - newest condo developments near UofN

Ten tips to calculate the sales price of your home

Page 15: New Broadcasting Real Estate Brokerage Website

They Survey for Relevant News

Page 16: New Broadcasting Real Estate Brokerage Website

They Broadcast their News in Sound Bites

New Listings Housing News Local Reports Blog articles

43 offers submitted on 123 Ladera Drive! Went $95,000 over ask.

Bookmarked: Reno Gazette Journal - newest condo developments near UofN

Happy Halloween!! Today’s Mortgage Rates

Special open houses this evening for 5 foreclosed properties in Sierra Creek

10 tips to calculate the best sales price for your home

Every news feed is linked to the news source -

directing traffic to agent blogs and websites

Page 17: New Broadcasting Real Estate Brokerage Website

Results: Brokerages Increase Consumer Traffic

Page 18: New Broadcasting Real Estate Brokerage Website

Results: Agents Benefit by Contributing News to Develop Leads

New Listings Housing News Local Reports Blog articles

43 offers submitted on 123 Ladera Drive! Went $95,000 over ask.

Bookmarked: Reno Gazette Journal - newest condo developments near UofN

Happy Halloween!! Today’s Mortgage Rates

Special open houses this evening for 5 foreclosed properties in Sierra Creek

10 tips to calculate the best sales price for your home

Page 19: New Broadcasting Real Estate Brokerage Website

Create Conversations!

Page 20: New Broadcasting Real Estate Brokerage Website

Ready to turn your Website into a Social Media System?

“It’s not hard to do… and free!”

Page 21: New Broadcasting Real Estate Brokerage Website

Domus Media Builds Social Media Systems

Pat Kitano, Domus Mediapkitano (at) gmail.com, (415) 320-2844

We’ll explain how