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NeurobioMarketingNeurobioMarketingB2BB2B
CollaborationCollaborationNeuroscienceNeuroscience, B, Biologyiology, , LinguisticsLinguistics
and and Facial Action Code Facial Action Code In Marketing ResearchIn Marketing Research
AnAnyy communication that impacts emotions, creates the unique neurobiological communication that impacts emotions, creates the unique neurobiological response that we can detect and measure accurately. Tresponse that we can detect and measure accurately. The results facilitate the he results facilitate the interpretation of qualitative and quantitative nature and intensity of the impact interpretation of qualitative and quantitative nature and intensity of the impact on advertising and determine the "personal neurobiological" brandon advertising and determine the "personal neurobiological" brand..
Direct measurement of reactions allows us to understand the Direct measurement of reactions allows us to understand the neurobiological perceptive and emotional experiences of participants. neurobiological perceptive and emotional experiences of participants.
About NeurobioMarketing B2BAbout NeurobioMarketing B2B
CCreatreatinging new and inspiring research options new and inspiring research options for for your your clients.clients.
Electroencephalogram (EEG): Electroencephalogram (EEG): Measurement of the rate of neuronal synapses, Measurement of the rate of neuronal synapses, indicated by frequency waves in Hz and divided into delta, theta, alpha, low beta, indicated by frequency waves in Hz and divided into delta, theta, alpha, low beta, beta, hibeta, gamma and their respective voltages. beta, hibeta, gamma and their respective voltages. It measures the cognitive It measures the cognitive activities as attention, focalization, comprehension, memorization, learning, activities as attention, focalization, comprehension, memorization, learning, motivation, and planning. motivation, and planning. . .
Galvanic Skin Response (GSR): Galvanic Skin Response (GSR): This measures the electric potential of the skin This measures the electric potential of the skin through electrodes positioned on the hands that register the change in the through electrodes positioned on the hands that register the change in the conductivity of the skin, conductivity of the skin, and indicates the level of psychic activation or arousal. It and indicates the level of psychic activation or arousal. It also measures the interest, indicating acceptance or rejection of a stimulus.also measures the interest, indicating acceptance or rejection of a stimulus.
Electrocardiogram (ECG) : Electrocardiogram (ECG) : The heart rate is evaluated as well as the intervals The heart rate is evaluated as well as the intervals between beats or cardiac interbeat. between beats or cardiac interbeat. This measures the shape of the wave between This measures the shape of the wave between one beat and another (interbeat interval) and indicates not only the extent of an one beat and another (interbeat interval) and indicates not only the extent of an emotional reaction, but also if the emotional experience is positive or negativeemotional reaction, but also if the emotional experience is positive or negative. . ..Surface Electromyograph (sEMG): Surface Electromyograph (sEMG): This measures muscular contractions. When This measures muscular contractions. When positioned on the muscles related to emotional expression, especially above the positioned on the muscles related to emotional expression, especially above the eyes, eyes, the EMG will measure the emotional tension as a degree of implication or the EMG will measure the emotional tension as a degree of implication or emotional involvement with a stimulus. emotional involvement with a stimulus.
BrainBrain
HeartHeart
EyesEyes
HandsHands
NeurobioMarketing MethodologyNeurobioMarketing Methodology
Our Experience.Our Experience.
Input category Quantity of measured stimuli
Spot TV 295
Logos 85
Printed AD 48
Packaging 15
Radio 12
Animatic 4
Auto-promo 4
Integrated product 12
Magazine covers 17
Web pages 20
Point of purchase 9
Perfumes 2
TOTAL 523
How does NBM B2B work?How does NBM B2B work?
NBM is providing your company with state of the art equipment so that your staff can perform neurological measurements at your desired location.
We either fly to your company´s headquarters and instruct your research team on procedures and techniques so that your team can perform it at your location or we instruct your team online.
The rest is up to us!The rest is up to us!
The results from your neurobiological measurements made at your location are sent to our professionals.
Our team transform raw data from your measurements using our algorithms and database returning it to you in a numerical data with dynamic charts so you can provide your customers with a unique product in the field of marketing research.
MCOM Diagnosis Neurometaphors FRAMEMCOM Diagnosis Neurometaphors FRAME
sexualitypublic television
reassurefrankness
breakfast teen-ager
agilityagility
white wine
PorschePorsche
padres
effervescence
Fiat
poverty
milk
bank
nostalgianostalgia
momchild
arrogance
cautiontranquilidad
boss
hope
fashion
determination
terminator
mystery
vanguard
innovation
courage
immaturity
regression
sweetnesstenderness
quality of lifehomeopathies win
adventure
terminator elephant graveyard
defenseless
predictable
combatwarministry
minivan
financial instituteshark
kindness
adrenaline
Jurassic park
resigned
modesty
protagonist sausage
superficial
optimism
fun
closenesshug
bar billiards White wine
out-dated
mafia crash
illusionlight goldsugar
darkness occult
anticonformity
thriller
newspaper
bureaucracy
pet
elegance
nihilism
nostalgia
caffeine coffee
poetry
well-beingred wine
standard competecompetedelicate
no problem
Old-fashioned
social-democratequidistance decisive
television
Killer whale
fear
essay
classical music resigned
resigned
surprise wonder
teen-ager
agilityagility
white wine
Ferrari
padres
effervescence
poverty
milk
bank
nostalgianostalgia
momchild
arrogance
cautiontranquilidad
boss
hope
fashion
determination
terminator
mystery
vanguard
innovation
courage
immaturity
regression
sweetnesstenderness
quality of lifehomeopathies
raceadventure
terminator elephant graveyard
defenseless
predictable
ministry
minivan
financial instituteshark
adrenaline
Jurassic park
resigned
modesty
protagonist on target
sausage
optimism
fun
bar billiards White wine
out-dated
mafia crash
illusionlight goldsugar
darkness occult
thriller
newspaper
bureaucracy
pet
elegance
nihilism
nostalgia
caffeine coffee
poetry
well-beingred wine
standard competecompetedelicate
no problem
Old-fashioned
social-democratequidistance decisive
television
Killer whale
fear
essay
classical music resigned
resigned
surprise wonder
tank
poker
spider
virus
sexualityPorsche
= NEURO INTELLIGENCE= NEURO INTELLIGENCE
Ask us for more information and other tools Ask us for more information and other tools
Italian, Spanish languageItalian, Spanish language
Alberto Apicella: Alberto Apicella: [email protected]
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Domen UrsicDomen [email protected]
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