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Privileged & Confidential | © 2014 – Neoteam Management Services Private Limited. All Rights Reserved. Recipients of this document agree that they will not without the express written permission of Neoteam, copy, reproduce or distribute this proposal in whole or in part to individuals or entities outside the recipient company, or use the contents hereof for any purpose other than to evaluate the proposal described herein. Creating Lasting Value Introduction to Marketing Process Outsourcing Services

Neoteam's Marketing Process Outsourcing Services

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Neoteam provides marketing outsourcing services to global corporations through offshore delivery centers in Mumbai. We combine strategy, creativity and technology to improve all of the tools that our clients use to attract prospects and retain clients. We address the marketing challenges and help companies generate and manage demand by applying proven process methodologies with integrated IT and process outsourcing solutions. Our solutions have helped companies to reduce costs, enhance effectiveness and optimize marketing operations.

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Page 1: Neoteam's Marketing Process Outsourcing Services

Privileged & Confidential | © 2014 – Neoteam Management Services Private Limited. All Rights Reserved.Recipients of this document agree that they will not without the express written permission of Neoteam, copy, reproduce or distribute this proposal in whole or in part to individuals or entities outside the recipient company, or use the contents hereof for any purpose other than to evaluate the proposal described herein.

Creating Lasting ValueIntroduction to Marketing Process Outsourcing Services

Page 2: Neoteam's Marketing Process Outsourcing Services

Introduction

Neoteam is a marketing process outsourcing company, providingpredictable, scalable and process driven marketing solutions

We help brands connect with their audience through

Strategy

Asset Development & Management

Lead Generation

Customer Engagement and Retention

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Building a marketing ecosystem

Positioning & Targeting• Identify the markets, size of companies/

domains we want to go after• Create differentiated positioning and

messaging for each market

Branding / Visual Identity• Conceptualization of Corporate Brand• Key Messaging and Asset Creation

Asset Creation• Web sites, brochures, case studies, PPTs,

Thought papers, etc• Social Media Assets (Facebook, Twitter etc)

Lead Generation• Identifying stakeholders, creating a database

and running scheduled email marketing programs

• Follow up tele-calling to prospects• Reaching out to buyers on Blogs, Social

Networks, Community building, Web 2.0

Thought Leadership marketing• Industry Association/ influencer programs• Demo through free membership to influential

clubs/ communities• Demand generation Webinars• Speaking opportunity programs

Targeted events• Identification and participation in Industry

events• Meeting Planning, Appointment Setting and

follow ups

PR/ Below the line promos• PR events, story placements/ paper

distribution, article placements• Smart, low cost programs to increase

visibility with user groups

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Service Delivery Model

Information ConsultingSecondary Research defining the objective and scope of the project Implementation

Strategy & Execution

Experienced talent with varied experience and tools for implementation

Final DeliverableTailored project execution and measurement of effectiveness, Client feedback and project closure

Dedicated Service Desk

Secondary Research, Content Developers, Designers and Programmers

Client Team(Business Units)

Client Project SponsorPrioritization and

process monitoring

Global Delivery Center (Mumbai)

Neoteam Project ManagerDedicated support with domain experience

Monthly Metrics andClient Satisfaction Scores

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Engagement Models

Outsourced ExecutionContent + Design Skills, Optimized Processes that lead to Considerable cost savings

SLA DrivenFirst time right execution

Outsourced Program ManagementOn-demand bandwidth, Practitioners working on the project aiding Right-fit alliances

Metrics and ROI driven program Management

Outsourced Marketing Ops.Strategy, Go-to-Market, Asset Creation, Lead Generation and Customer Retention including Brand Reputation Management

Overall ownership of your marketing objectives

Page 6: Neoteam's Marketing Process Outsourcing Services

Privileged & Confidential | © 2014 – Neoteam Management Services Private Limited. All Rights Reserved.Recipients of this document agree that they will not without the express written permission of Neoteam, copy, reproduce or distribute this proposal in whole or in part to individuals or entities outside the recipient company, or use the contents hereof for any purpose other than to evaluate the proposal described herein.

Presentation ServicesVisualizing Shared Information Effectively

Page 7: Neoteam's Marketing Process Outsourcing Services

Importance of the presentationPowerPoint is the last link between you and your critical audience (Customers, Employees, Business Partners, Investors, Media, Regulatory agencies)

• Research and Development

• Licensing• Branding

• Salaries• Bonuses• Training• Recruitment • Retention• Reward

• Website• PR• Viral Marketing• Brochures• Tradeshows• Media

Relations• Advertisements• IR Program• Webcasts &

Con Calls

• Presentation• Home grown

structure• Poor design• Lack of

structure YOUR INVESTMENTS

Credibility Crumbles

• Your presentation is the end outcome of all your efforts

• If should be persuasive enough to make the audience take actions based on your recommendations (buy product, join your company, make investment etc)

Final Presentation

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Methodology A simple methodology with a seven step process to arrive at a compelling, well-structured presentation

Visual Equilibrium

FinalReview Scope

Documents

StructureDistill

Storyline

• Who is the audience?• What is their knowledge level?• what do you want to accomplish

with this presentation?

• E-discovery, client provided data• Data in public domain• Analysis

• Presentation framework - mutually exclusive, collectively exhaustive

• Visual representation of textual data

• Building the logic between two links

• Cut slides that do not support story line

• Graphics as per the needs and requirements

• The final touches can make all the difference in a quality presentation

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Architecture of a structured presentation

Memorable Opening

Memorable Closing

Argument 1

Argument 2

1 More Details

2 More Details

1 More Details

2 More Details

Title page (date, author)

Executive summary

Conclusion

Appendix Outline

Appendix

Agenda / Presentation Outline

S E C T I O N D I V I D E R

S E C T I O N D I V I D E R

Storyline andSupporting

evidence

Detailed information and analysis for user reference

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Examples of Work

• Investor presentation revamp for India’s largest pharma company

• Presentation support for marketing and corporate communications for a leading contract research organizations

• Document publishing support for a leading healthcare informatics company

• Service Bureau for a US based Investment Bank with focus on Mid-Market BPO and KPO segment

• Dedicated support for a US based Investor Relations firm. Supporting New York, Hong Kong and Mumbai Offices

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Presentation Samples

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Presentation Samples

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© 2014 –Neoteam Management Services Private Limited.“Neoteam” and the Neoteam Logo are trademarks of Neoteam Management Services Private Limited. This material was used during an oral presentation; it is not a complete record of the discussion. This work may not be used, sold, transferred, adapted, abridged, copied or reproduced in whole on or in part in any manner or form or in any media without the prior written consent. All product names and company names and logos mentioned herein are the trademarks or registered trademarks of their respective owners.

Neoteam Management Services Private Limited#10 Jamnadas Industrial Estate, Dr. R P Road, Mulund (West), Mumbai –400 080Tel: +91 22 6565 3301www.neoteam.net

Thank You