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Meaghan Fitzgerald has nearly a decade of experience working with technology companies in both the US and the UK in leadership, marketing, product and business development roles. She regularly blogs on mobile, technology, marketing and business related topics; contributes to online and print publications, including Little Miss Geek, a book dedicated to getting more girls interested in science, engineering and technology; and was named a winner of the 2012 Revenue Performance Excellence Awards by marketing industry leaders, Marketo. She is currently the head of marketing at 23snaps (http://www.23snaps.com), a free service that allows parents to save photos, videos and updates of their children and share that content privately with family and close friends. Meaghan is particularly experienced in the areas of growing a startup from pre-launch to first key milestones (her efforts have driven companies to reach their first million in revenue, first 100k users and acquisition); online and mobile marketing and advertising; and marketing and operations in startups.
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Meaghan Fitzgerald – Navigating the App Store Landscape
Navigating the App Store Landscape(And getting featured)
The App StoreBy Apple
Meaghan Fitzgerald – Navigating the App Store Landscape
TotalDownloads: 50b Total Number
of Apps: 900,000 StoreAccounts: 575m
The Play StoreBy Google
Meaghan Fitzgerald – Navigating the App Store Landscape
TotalDownloads: 48b Total Number
of Apps: 850,000 AndroidDevices Sold: 900m
The Windows App StoreWindows Phone 8 andWindows 8
Meaghan Fitzgerald – Navigating the App Store Landscape
MonthlyDownloads: 200m Total Number
of Apps (WP8): 160k Total Numberof Apps (W8): 100k
Alternative App StoresOverview
Meaghan Fitzgerald – Navigating the App Store Landscape
Platforms: Android
Downloads: Not disclosed (but estimated to be comparable to Apple)
Platforms: iOS, Android, Windows, Java, Symbian, Blackberry, HTML5
Downloads: 2m per day
Platforms: Blackberry (Android apps accepted)
Downloads: 6m per day
Getting FeaturedOverview
Meaghan Fitzgerald – Navigating the App Store Landscape
Where Can You Get FeaturedOverview
Meaghan Fitzgerald – Navigating the App Store Landscape
Main PageHeaderNew & NoteworthyWhat’s Hot
SubcategoriesHeader (US Only)New & NoteworthyWhat’s Hot
Collections
PromotionalApp of the Week
What You Need to Do First
Meaghan Fitzgerald – Navigating the App Store Landscape
1) Perfect your app
2) Get great reviews
3) Check (and meet) the requirements
4) Make sure you’re a good fit
5) Get in touch with the App Store
6) Wait.
How to Make a Successful App (Infographic)
Thank You and Good Luck!
Meaghan Fitzgerald – Navigating the App Store Landscape
Meaghan [email protected]://www.23snaps.com
