Introduction of Hogarth/Native to The Engine Group.

Material contained in this document is proprietary and confidential. It may be copyright material of Hogarth Worldwide LLP protected by other intellectual property rights. It may only be reproduced with the express permission of Hogarth Worldwide LLP.

Contact: Meritxell Guitart @ +44 (0)7942478317 or email meritxell@nativeww.com

Hogarth / Native

Creating Value, Valuing Creativity

We are a new concept: a campaign implementation agency.

By putting together a series of new systems and technologies, we canproduce and deliver national and international campaigns at a fraction of the

normal cost, whilst enhancing the creative quality.

Hogarth / Native

OUR GOAL

“To increase the efficiency of marketing implementation through the use of new systemsand new technology in order to bring measurable profitability gains for our clients.”

To achieve this goal: n We offer a comprehensive advertising implementation service across all media, both on and off-line.

n We have industry leading technology (and service offerings) in the three critical areas of workflow automation, Final Cut systems and digital production.

n We offer an integrated local insight, campaign management and transcreation service that enables us to combine campaign internationalisation with campaign production.

Hogarth / Native

Our D.N.A

OMNICOM

THE LAB HUBPLUS DDB

TEXT APPEAL

Barry Jones

PUBLICISGROUP

MarkRhys-Thomas

KevanThorn

DirkSimpson

TAGBARRACUDAFINAL CUT FACILITY

Mark KellerMeritxell Guitart

Hogarth / Native

Major facilities

London New York

Hogarth / Native

Major clients

Packaged Goods: - T.V. Post Production across all brands globally.

Consumer Electronics: - Campaign transcreation and implementation across all media, across Europe.

Telecommunications: - Global campaign transcreation.

Broadcasters: - Video production consultancy.

Packaged Goods: - Global insight and transcreation services.

Technology: - European transcreation

Hogarth / Native

Our Group structure

Parent Company Subsidiaries Affi liates

Hogarth Worldwide LLP

Advertising Implementation

Native LtdLocal market insight

andCampaign Internationalisation

Hogarth NearshoreDigital Media Production

Cortex Worldwide LtdVideo-systems Consultancy

Teleworks/Problem ChildTelevision Production

Hogarth GSGNorth American Joint Venture

GSG (New York)North American Partner

Act 2Creative Retouching

UmComputer Generated Imagery

UNIPRODigital Media Partner

Hogarth / Native

Native Ltd:

Native is an internationalisation and implementation agency that helps Global Brands / Advertising agencies localise their strategy and communications for maximum local impact.

Native’s cross-cultural expertise is highlighted in London through our multilingual account managers, and because we work with native talent based in their local markets we can ensure the relevance and cultural appropriateness of the local creative work.

Global forward-thinking brands such as Nokia, Nikon, Kraft Foods and Microsoft have chosen Native’s innovative model to efficiently internationalise their on-line and off-line communications, enhancing local relevance while ensuring consistency is maintained through-the-line.

Hogarth / Native

Where are we? London Cross-Cultural Hub

350 Strategic Planners 465 Copywriters 800 Voice-over Artists 120 TV Producers

Hogarth / Native

Native’s Talent Segmentation

Specialists in every sector for every media channel

Retail

Media ChannelsDigitalOnline

TVPrintPOS

Direct MailBrochures

Business Sectors

FMCG

Pharma

Electronics

Travel and Leisure

Hogarth / Native

Native’s Services

Insight

- Cross Cultural Checks: - Corporate Mission Statements - Corporate / Brand Values - Brand Positioning - Brand Names - Creative executions

- In-depth Local Insight - Specifi c area of interest (Local Marketplace, Local Target Audience, Local Reasons to Buy, Competitive analysis)

- Cross- Cultural Styling - Casting - Casting validation and recommendations

- Multilingual Local Support

- Workshops - Regulatory Approvals - Brand Glossaries - Local Style Guidelines

- Transcreation / Adaptation - Names - Marketing Material: TV, Print. Banners, PodCasts, Brochures, POS, - Corporate Communications: Presentations, Reports, Brochures, - Strategy - Research Material

- International Voice Over Recording(in London / Local Markets) - Voice-Over Artist Casting - Voice-Over Artist Management - Session Directors - Recording (Studio, TV Producer) - Scratch Guides

- Production - Layback to picture - Local Subtitling - Versioning

Management Internationalisation

Hogarth / Native

Centralised Implementation Model

Central Client

FIDO

/ M

IS /

DAM

CLIENT

Local Markets

Austria | Belgium | France | Germany | Ireland | Netherlands | Poland | Spain | Switzerland

Native / Enginelocal copywriter teams

Austria | Belgium | France | Germany | Ireland | Netherlands | Poland

| Spain | Switzerland

CentralProduction Unit forLocalised Assets

Hogarth / Native

Case Study: Nokia

www.somebodyelsesphone.com

600hr Digital ContentSMSVideoMMS

Voicemail

Markets: Italy, France, Germany, Portugal, PRC, Hong Kong, Thailand

Hogarth / Native

Case Study: Nikon

Hogarth / Native

Technology is The Bedrock of our business

Our guiding principle in technology choices is to use the emerging, industry standard tools and integrate them into automated workflows: n For print we are a market leader in our use of asset engines, complex automated workflow and artworking tools, as well as state-of-the-art colour management tools.

n For moving image we are an industry leader in our use of Final Cut Studio (120 editing stations; 60 seats on 2 shifts).

n Our FIDO infrastructure is designed to seamlessly integrate into our clients current systems, providing everything from asset management and online approvals to real-time data on budget and expenditure.

Hogarth / Native

Totally file-based T.V. post-production technology n Hogarth are a world leader in the application of Apple Final Cut technology (Apple demonstrates their equipment to major customers (e.g. BBC) in Hogarth’s facility!).

n Provides a fundamentally lower cost platform (1/10 the cost to install, 1/2 the cost to operate versus traditional technology).

n Supports leading edge formats (e.g. Red Cam).

n Exisiting I.T. support resources can largely cover this technology.

n Faster and more flexible workflow (jobs can be done out of the traditional linear order).

n Easier to source the operators (and cheaper).

Hogarth / Native

Fully Integrated Data & Operations Solution

Apple OpenDirectory Server

Calendars,Contact Database

Hog

arth

Ent

erpr

ise

Man

agem

ent S

olut

ion

FIDO

FinancialAdmin

Reporting WIP / Job Status / All AreasRate Cards Assign to Brands / Countries List of Products / Client Specifi cCurrency Level Brand / MarketEstimate TemplatesProduct ListFinance Codes Clients / Brands / Products

AccountManagement

Access and Modify:Parent Structure Project / JobWork TypeJob Status (clear view) New / In Progress / Awaiting approval Approved / Delivered / ClosedPublication / Channel DatabaseImporting ScheduleJob BriefTech BriefDiary SystemEstimatesRate Cards by ClientJob SheetApprovalsRevisionsReporting

ManagementJob TrackingReportingWIP / Overall View

Campaign ManagementJob TrackingAutomated ApprovalsVersion ControlAsset ManagementEstimatesReportingBudget ControlMedia Schedule ImportAd Building

Clients

TV / Video /Radio

ProductionAutomated Clocks & TitlingAll Users Time SheetsManagers Status Job / Task AllocationAutomated Ad. BuildMedia Schedule Import

Hog

arth

Ent

erpr

ise

Man

agem

ent S

olut

ion

DigitalProduction

PrintProduction

Final Cut ServerTV / Video workfl ow

automation

OdyStarPrint workfl ow

automation

Apple Open

Brand OceanFinance

Hog

arth

Ent

erpr

ise

Man

agem

ent S

olut

ion

Hog

arth

Ent

erpr

ise

Man

agem

ent S

olut

ion

Hog

arth

Ent

erpr

ise

Man

agem

ent S

olut

ion

Hog

arth

Ent

erpr

ise

Man

agem

ent S

olut

ion

Hog

arth

Ent

erpr

ise

Man

agem

ent S

olut

ion

Encode

Enco

de A

PI

Hogarth / Native

Our Services

A) Campaign internationalisation n global markets insight n new concept screening across global markets n development of multi-language brand translation glossaries n transcreation of advertising concepts n transcreation of advertising n translation of websites and collateral material n VO recording in foreign markets n VO recording of foreign languages in London n global legal and regulatory approvals

B) Global campaign production & delivery n global print implementation n global TV implementation n global digital implementation

C) Digital campaign production n campaigns: banners Eye-blasters n builds: microsites, e-commerce sites

D) Digital-media systems consultancy n facility design n systems integration n workflow implementation n operation training

E) TV/ Video production n cost effective TV / Video production n steal-o-matics / mood reels n corporate videos n idents n promotional videos n special effects n music promo videos

F) Creative print studio work n 3D computer generated images n high-end creative retouching