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I was lucky enough to be invited to speak on branding at the National Speakers Association meeting in Philadelphia. Here’s the outline of the presentation I made.
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Your brand is NOTabout you.
© 2013 BRUCE TURKEL All Rights Reserved
@BruceTurkel
@BruceTurkel
Exclusive Speaker Note #1: (Make it easy for audience to promote you)
Exclusive Speaker Note #2: (Name everything you create and promote)
Exclusive Speaker Note #3: (Use gratuitous children and animal shots often)
People don’t buywhat you do.
They buy who you are.
Exclusive Speaker Note #4: (Historical references add gravitas)
The three brand myths
that hold you back.
1. The Myth of Uniqueness.
2. The Myth of Competency.
3. The Myth of Mindfulness.
So Let’s Learn From The Big Boys…
YES WE CAN.
A good brandmakes people feel good.
about themselves.
A great brandmakes people feel good
about themselves.
All About Them.
Your brand is NOTabout you.
© 2013 BRUCE TURKEL All Rights Reserved
@BruceTurkel
Exclusive Speaker Note #5: (Remember to make it easy for audience to promote you)
@BruceTurkel
Exclusive Speaker Note #6: (Always make it easy for audience to promote you)
