INTRODUCTION

PRESENTED BY:

TOQEER NASEERFAHEEM KHAN

ON NATIONAL FOODS LIMITED

Organization

NATIONAL FOODS LIMITED

Organizational Overview

National Foods Limited brought into existence in 1970.

Pioneer in Branded and Packaged Spices in Pakistan.

Listed on all three stock Exchanges.

3 manufacturing units in ( Main Factory , Bin Qasim and Mureedkay ).

Central warehousing (Karachi Multan, Lahore, Gujranwala and

Islamabad).

362+ town covered all Pakistan 1500 employee.

National Foods is the largest producer and manufacturer of Masala in Pakistan with an estimated 47% of market share.

In 1988, National Foods became the certified vendor of McCormick, USA.

In the same year, National Foods, then a Private Limited company was converted into a Public Limited

HISTORYHISTORY

It is the leader in producing and distribution of Masala throughout the country with a huge number of loyal customers.

There are few other

companies like Shan Masala, Habib Masala and some unorganized groups, selling Masala in local market.

Competitor

Recipes Ketchup Snacks Desserts Jellies Pickles Spices Salt Chinese Jams Rice

Product Categories

SaucesCurry Pastes

Snacks

Salts

Ketchups

RecipesRonaq

Plain Spices

Vinegars

Basmati Rice

Desserts

Jams

Pickles

SaucesCurry Pastes

Snacks

Salts

Ketchups

RecipesRonaq

Plain Spices

Vinegars

Basmati Rice

Desserts

Jams

Pickles

Kiosks Activity

Direct Marketing

Posters

Press Ads

TV Advertising

Promotional Tools

VISION To be a Rs. 50 billion food company by the year 2020 in the convenience food segment by launching products.

services in the domestic and international markets that enhance lifestyle and create value for our customers through management excellence at all levels