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Competing in an ever-faster, changing world NASSCOM, September 2014

NASSCOM BPM Summit 2014 : Keynote : Competing in an ever faster changing world - Kelly Ross, Lowes Corporation

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Presentation by Kelly Ross, Lowes Corporation in NASSCOM BPM Summit 2014

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Page 1: NASSCOM BPM Summit 2014 : Keynote : Competing in an ever faster changing world - Kelly Ross, Lowes Corporation

Competing in an ever-faster, changing world NASSCOM, September 2014

Page 2: NASSCOM BPM Summit 2014 : Keynote : Competing in an ever faster changing world - Kelly Ross, Lowes Corporation

Forward Looking Language

This document includes “forward-looking statements” within the meaning of the Private Securities Litigation Reform Act of 1995 (the “Act”).

Statements of the Company’s expectations for sales growth, comparable sales, earnings and performance, shareholder value, cap ital expenditures,

cash flows, the housing market, the home improvement industry, demand for services, share repurchases, the Company’s strategic initiatives and

any statement of an assumption underlying any of the foregoing, constitute “forward-looking statements” under the Act. Although we believe that the

expectations, opinions, projections, and comments reflected in these forward-looking statements are reasonable, we can give no assurance that

such statements will prove to be correct. A wide variety of potential risks, uncertainties, and other factors could materially affect our ability to achieve

the results either expressed or implied by our forward-looking statements including, but not limited to, changes in general economic conditions, such

as the rate of unemployment, interest rate and currency fluctuations, higher fuel and other energy costs, slower growth in personal income, changes

in consumer spending, changes in the rate of housing turnover, the availability and increasing regulation of consumer credit and of mortgage

financing, inflation or deflation of commodity prices, and other factors which can negatively affect our customers, as well as our ability to: (i) respond

to adverse trends in the housing industry, such as the psychological effects of lower home prices, and in the level of repairs, remodeling, and

additions to existing homes, as well as a general reduction in commercial building activity; (ii) secure, develop, and otherwise implement new

technologies and processes designed to enhance our efficiency and competitiveness; (iii) attract, train, and retain highly-qualified associates; (iv)

manage our business effectively as we adapt our traditional operating model to meet the changing expectations of our customers; (v) maintain,

improve, upgrade and protect our critical information systems; (vi) respond to fluctuations in the prices and availability of services, supplies, and

products; (vii) respond to the growth and impact of competition; (viii) address changes in existing or new laws or regulations that affect consumer

credit, employment/labor, trade, product safety, transportation/logistics, energy costs, health care, tax or environmental issues; and (ix) respond to

unanticipated weather conditions that could adversely affect sales. In addition, we could experience additional impairment losses if the actual results

of our operating stores are not consistent with the assumptions and judgments we have made in estimating future cash flows and determining asset

fair values. For more information about these and other risks and uncertainties that we are exposed to, you should read the “Risk Factors” and

“Critical Accounting Policies and Estimates” included in our Annual Report on Form 10-K to the United States Securities and Exchange Commission

(the “SEC”) and the description of material changes therein or updated version thereof, if any, included in our Quarterly Reports on Form 10-Q.

The forward-looking statements contained in this document are based upon data available as of the most recent quarterly release or other specified

date and speak only as of such date. All subsequent written and oral forward-looking statements attributable to us or any person acting on our

behalf about any of the matters covered in this release are qualified by these cautionary statements and the “Risk Factors” included in our Annual

Report on Form 10-K to the SEC and the description of material changes, if any, therein included in our Quarterly Reports on Form 10-Q. We

expressly disclaim any obligation to update or revise any forward-looking statement, whether as a result of new information, change in

circumstances, future events, or otherwise.

1

Strategy Overview

Page 3: NASSCOM BPM Summit 2014 : Keynote : Competing in an ever faster changing world - Kelly Ross, Lowes Corporation

Competing in an ever-faster, changing world

Lowe’s – a quick introduction

Accelerating Seismic Shifts – Lowe’s Approach

Omni-Channel

Mobile

Virtual Reality

Internet of Things

Big Data

2

Agenda

Page 4: NASSCOM BPM Summit 2014 : Keynote : Competing in an ever faster changing world - Kelly Ross, Lowes Corporation

Business Overview*

United States

• ~$640 Billion Home Improvement Market

Lowe’s Home Improvement

• 1,717 stores with online, contact center and

in-home / on-site capabilities

• Average 112,000 square feet of selling space

• Strategic Focus—Asset productivity through

improved capabilities within existing channels

Orchard Supply Hardware

• 72 stores with online capabilities

• Average 36,000 square feet of selling space,

offering a product selection focused on paint,

repair and backyard categories

• Strategic Focus—Operate under its own

brand accessing high-density neighborhoods

on the West coast

International

Canada

• ~US$40 Billion Home Improvement Market

• 35 stores with online capabilities

• Strategic Focus—Build scale while

continuing to evaluate expense structure

Mexico

• ~US$25 Billion Home Improvement Market

• 8 stores

• Strategic Focus—Build scale while

continuing to evaluate expense structure

Australia

• JV (1/3 ownership) with Woolworths

• 38 Masters stores with online capabilities

• Strategic Focus – Build scale while

continuing to evaluate expense structure

India – Announced May, 2014

• Bangalore Customer Support Center

• Strategic Focus – Leverage in-country

technology and analytic ecosystem

developing and managing proprietary

capabilities

3

Strategy Overview

*as of January 31, 2014

Page 5: NASSCOM BPM Summit 2014 : Keynote : Competing in an ever faster changing world - Kelly Ross, Lowes Corporation

Current Multi-Channel

4

Strategy Overview—U.S. Home Improvement

STORES

ONLINE/

MOBILE

PROJECT

SPECIALISTS

IN-HOME

CONTACT

CENTER

Plan

Purchase

Fulfill

Plan

Purchase

Fulfill

Future Omni-Channel

MyLowe’s

Enhanced Mobile Technology:

iPhones & Product Locator

Flexible Fulfillment:

• Buy online pick up in store

• Buy online parcel ship from

distribution network

• Buy online deliver from store

New Project Management Tools

Expanded Fulfillment Capabilities

Page 6: NASSCOM BPM Summit 2014 : Keynote : Competing in an ever faster changing world - Kelly Ross, Lowes Corporation

Making home improvement easier on the front end while managing the integration and complexity behind the scenes

5

Omni-Channel enabling home improvement

CUSTOMER EXPERIENCE OMNI-CHANNEL INTEGRATION

MAKE PROGRESS

ENJOYMENT

GET SUPPLIES

START

SIMPLEINTRICATE

CONTACT

CENTER

MYLOWES

TRUST

Optimal Source: Distribution

Accessibility:

Flexible Fulfillment

Integrated

View of the Truth

Global

Supply

MOBILE

Capabilities:

Innovative Technology

Localized

Store

PERSONAL

Support and

Knowledge: CSC

PLANNING

FINISH

C

INSPIRATION

Page 7: NASSCOM BPM Summit 2014 : Keynote : Competing in an ever faster changing world - Kelly Ross, Lowes Corporation

6

Mobile at Lowe’s

Product Locator/Shopping List

Weekly Ad myLowes

Four Mobile Platforms Efficient transacting, yes, but focusing to help customers and associates

Page 8: NASSCOM BPM Summit 2014 : Keynote : Competing in an ever faster changing world - Kelly Ross, Lowes Corporation

Associate Platform: Helping customers Easier tasks in the aisles

Mobile at Lowe’s

Line Busting Inventory

Maintenance

For More Information:

NASSCOM in October

Sean Bartlett

Director, Digital Experience,

Product, Omni-Channel

Associate Consumer

Page 9: NASSCOM BPM Summit 2014 : Keynote : Competing in an ever faster changing world - Kelly Ross, Lowes Corporation

Virtual Reality /Visualization – Lowe’s Holoroom

Customer’s can have a hard time seeing the possibilities Lowe’s is working to make virtual reality a reality in home improvement

Page 10: NASSCOM BPM Summit 2014 : Keynote : Competing in an ever faster changing world - Kelly Ross, Lowes Corporation

Virtual Reality /Visualization – Lowe’s Holoroom

visit: www.LowesInnovationLabs.com

Page 11: NASSCOM BPM Summit 2014 : Keynote : Competing in an ever faster changing world - Kelly Ross, Lowes Corporation

The Internet of Things - IRIS

Lowe’s already sells every-’thing’ for the home…..and we can shape the integration

Energy Management

•Analytics

•Thermostat

•Smart Plug

•Optical Meter Reader

•Clamp

•Integrated Metering

•Water Monitoring

•Gas Monitoring

•Oil Monitoring

•Ceiling Fans

•Water Heaters

•Water Filters/Purifiers

•Temperature Sensors

•Humidity Sensors

Home Monitoring

•Motion Detectors

•Door/Cabinet/Window Sensor

•Key Fob

•Keypad

•Panic/Help Button

•IP Video

•Motion Detector(pet tolerant)

•Water Sensor

•Fire Detector

•Carbon Monoxide

•Directional Detectors

•Device Tagging

•Safety

Home Automation

•Door locks

•Wall Switches (Int/External)

•Wall Plug Sockets (Int/External)

•Controllable Light bulbs

•Window Blinds

•Water Shut Off Valves

•Window Shading

•Garage Doors

•Humidifiers/Dehumidifiers

Vehicles

•Car Integration

•EV Charging

•Prox sensing

•Maint Data

Renewables

•Solar Panels

•Wind Generators

•Storage

Senior Care

•Help Pendants

•Activity monitoring

•Bed Sensors

•Location Based Sensors

•Medical dispensers

•Automated doors

•2 Way Voice

•Stair Lifts

•Mobility Vehicles

Pets

•Door Flaps

•Location monitor

•Feeders

Garden

•Irrigation Control

•Pool Pumps

•Pool Heaters

•Machinery (Mowers etc)

Support Services

•My Lowe's

•installation

•Utility Rates

•Appliance Repair

•Pro Monitoring

•Insurance

•Nurse Call

•Location-based services

Appliances

•Fridges/Freezers

•Washers/Dryers

•Cooking

•Misc devices

•HVAC

Other Property

•2nd Home

•Parents

•RVs, Boats

Page 12: NASSCOM BPM Summit 2014 : Keynote : Competing in an ever faster changing world - Kelly Ross, Lowes Corporation

The Internet of Things - IRIS

Iris comes in three different starter kit packages, each with a set of devices

specific to the following customer needs:

Home automation

Safety and security

Energy and environmentally focused

Offer Smart Home product starter kits

with á la carte options

Overlay simple, tiered services with low

priced entry levels

A simple, single UI for mobile and the

web.

The Services Allow consumers to move easily

between the service options

Free – Basic

$9.99– Premium

Then just keep adding new devices

and services

Page 13: NASSCOM BPM Summit 2014 : Keynote : Competing in an ever faster changing world - Kelly Ross, Lowes Corporation

Big Data – Lowe’s Approach

Measure & Evaluate Integrate new data Create insights Most importantly, Impact decision-making frameworks Test and Learn for Insights Business Reporting and Analyses

Opportunity Identified

Set Metrics & Measurement

Plan

Perform and Monitor

Identify Variances and

Root Cause

Hypothesis

Data

Analysis Insights

Decision Impact

Applied to both

new market opportunities

operational optimization

Page 14: NASSCOM BPM Summit 2014 : Keynote : Competing in an ever faster changing world - Kelly Ross, Lowes Corporation

Big Data – Lowe’s Approach

Improved mapping of customer’s home improvement journey, identifying gaps and stall-points for strategic and operational actions

Plan Purchase Fulfillment

Research, Planning, Inspiration Buying product and projects Project Completion, Enjoyment

.comW e e k 1

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5

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S t a r t O v e r

In-Home Quote

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Completion

Installation

Page 15: NASSCOM BPM Summit 2014 : Keynote : Competing in an ever faster changing world - Kelly Ross, Lowes Corporation

Accelerating Seismic Shifts – Lowe’s Approach

Omni-Channel – Customer Experience Driven

Mobile – Customer/Associate Experience, Seamless Integration

Virtual Reality – Lowe’s Holoroom

Internet of Things - IRIS

Big Data – Insights creation for decision improvement

14

Summary

How Lowe’s is managing accelerating technological changes

Participate and learn

Focused, in the context of mission and strategy; for Lowe’s, that’s

improving the customer’s experience