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SEO, which is short for search engine optimization, can be massively profitable for your business.Thousands of consumers use the internet every day to find products and services. High quality SEOensures they find you. The following page explains our SEO services in 1225 words … if you want to skip thedetails and request a custom quote … just click here. If you just want proof that “we’re awesome at SEO” …go to Google and search for “The Coolest Guy in Nashville.”

SEO – What Is Search Engine Optimization?

Search Engine Optimization (SEO) is the process of improving the visibility of your website in the naturalsearch engine results. Here’s a screenshot that shows the difference between natural listings and sponsored(pay per click) listings.

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Why Is SEO Important?

Three reasons …

First, because the majority of web surfers click on the organic results instead of the sponsored listings.

Second, because the LONG TERM cost of traffic from SEO is much lower than the cost of traffic from anyother traffic source.

And third, because traffic from organic results converts higher than traffic from sponsored listings. In somecases we have found that organic traffic converts 50% better than paid traffic.

How we do SEO …

There are two broad categories of factors that influence how a web site ranks in the search engines. Theyare “on page factors” and “off page factors.” Both of these must be optimized in order to rank highly in thesearch engines.

On Page SEO Factors

You can think of on page factors as the foundation of an SEO campaign. These are the indicators that tellthe search engines what each page of your web site is about, with each page targeting a different keyword

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phrase. The purpose of optimizing individual pages is to target a wide range of keywords that potentialcustomers are searching for online. On page factors only need to be optimized once. We do this for everypage on your website during the first month of any SEO campaign.

Here’s How We Optimize Your “On Page Factors”

We conduct research to discover what keywords your prospective customers are using to search foryour products and services.

We tweak every page of your site following a twenty-two point checklist to ensure that every page isoptimized to the greatest degree.

All of this work in conducted in the first month of your SEO campaign

Off Page SEO Factors

To understand the importance of “off page factors” requires a bit of insight into how the search enginesrank web sites. As described above … one indicator that search engines use is the content of the web siteitself, otherwise known as the “on page factors.”

The second indicator is the links that point to your web site from other sites. Search engines perceive theselinks as “votes” from one web site to another. In other words, if another site links to your site, they have justcast a vote for the importance of your site.

However, not every link is created equal. Some links carry more value than others … so going out andgrabbing thousands of links doesn’t translate into higher rankings. Search engines use a variety of factors tomeasure the quality of each link. When we conduct a link building campaign for a client, we consider boththe “quality” and “quantity” of the links that we build to achieve sustainable high rankings. And we’ve beenable to discover – through years of testing and experience – the type of links can steadily improve yoursearch engine rankings.

As you can imagine, building links takes a lot of time and effort. Not only that, but it’s important to build

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links slowly at first and increase the rate later to avoid being perceived as a “link spammer” by the searchengines.

That’s why our SEO pricing includes a one-time setup fee (to optimize your on page factors) and a monthlyfee (to build links every month).

Social Media Also Influences Rankings

Over the past few years, we’ve found that Google has started considering social media like Facebook andTwitter as another ranking factor. While this is still considered an “off site factor,” properly using social mediato achieve top rankings is a much different process that traditional on site optimization and link building.

Ultimately, we use social media to increase the number of conversations that take place online about yourbusiness.

How Long Does It Take To Achieve Top Rankings?

Every web site is a little different. In some cases, you’ll start to get top rankings and more traffic in less than60 days. Other times, it could take 6 to 12 months. Factors that influence the length of time it takes to rankinclude:

The age of your web site

The competition in your market

The current conditions of your “on site” and “off site” factors

If you’ve had a bad SEO doing your work in the past, they may have hurt your rankings and it will takelonger to undo the damage

It’s important to understand that SEO takes time to work effectively. The worst decision you can make is toinvest in SEO and then give up because you don’t see instant results. It’s a waste of your money and we

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don’t like having unhappy clients. When we prepare a quote, we’ll review your website and competition togive you a better idea of what to expect from an SEO campaign. And we also encourage our clients toeducate themselves about SEO. You’ll quickly discover that there’s a right way and a wrong way to do it, andwe adamantly adhere to processes that make sure we’re doing only high quality SEO work for our clients.

This REALLY IS the most sustainable and profitable way to acquire new customers online. Once youachieve top rankings, the sheer volume of new clients in your office can be staggering. But in the beginning… it can be a test of patience, faith, and resolve.

If the brutal honesty hasn’t driven you away by now, then you’ll want to know the cost …

SEO Pricing

Our pricing is two-tiered. First, there is a setup cost to prepare your web site for an SEO campaign. This iswhen we perform the on page optimization. Second, there is a monthly cost for building backlinks. A higherpriced package will target more keywords and achieve rankings quicker than a lower priced package. Pleasefeel free to request a quote if you’d like a little advice about what package would work best for yourcompany.

Setup Cost – Starts at $125/page * We offer discounted setup costs if you ordera new web site design and our SEO services at the same time

Monthly Cost – Varies based on number of targeted keyword phrases andcompetition/difficulty

We try to make pricing as straight-forward as possible, but unfortunately, every SEO campaign has toomany variables and package pricing is almost impossible. Before we can offer a price, we’ll need to reviewyour website, conduct keyword research, and evaluate the strength of your competition. This due diligenceensures that we always “over deliver” with our SEO service. But once we conduct our evaluation, we’ll

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provide a written proposal with clear pricing.

We Offer A Free Consultation … And We’ll Show You Proof Of Our SEOSuccess

If you’re “on the fence” about hiring us for your search engine optimization, we can deliver proof our ofsuccessful track record of achieving hundreds of #1 search engine rankings in a wide variety of industries.Just give us a call at (615) 386-7057 or click here to request a quote. We also provide a list of client referencesthat are happy to share their personal experience with our SEO services.

Still not sold? Check out our some of the #1 Rankings we have achieved forclients:

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If you can give us a few specifics about the work,we'll whip up a project quote in a jiffy!Click here to request a quote

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