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Craig Rispin CSP
“Craig we’ve seen more change in the last 3 years
than in the last 30.”
Technology Changes Exponentially
People Think Linearly
We’re Living in a World of Exponential Change
Where iPhones are More Valuable Than Oil
And 73 Companies are Valued at More Than
$1Billion
That Haven’t Even Gone Public Yet
73 Companies Valued More Than $1B
How Much Change Have You Seen In Your Industry
In The Last Few Years?
Did You Know - That in 2018?
Video Discussion
Discuss with a Partner:
What Did You Find Most Interesting in the Video?
“If change is happening on
the outside faster than on
the inside -the end is in
sight.”
-Jack Welch
As Some Opportunities Sunset...
U.S. Consumer Media Consumption Share
Other Opportunities Emerge...
Just Think Where We Were Just
5, 10 or 15 Years Ago
5 Years Ago - No iPad Yet
10 Years Ago No iPhone Yet
15 Years Ago - The Dot Com Bubble
We’ve Made It Back - Took 15 Years
Are We in Another Tech Bubble?
What Will Your Customer of the Future
Look Like?
What’s the First and Last Thing She Does Everyday?
And Her Baby?
Is a Digital Native from Birth...
And Sally’s Granny?
Life Changing Device at 99 Years
And Sally’s Company?
Requires New Hires to Update Linkedin.com Profiles on Their First Day
She’s Tracking Her FitnessRe-Imagination of Health Awareness…
THEN…
Awareness Campaigns /Physician Visits
NOW…(Nike+ / Jawbone UP)
Always-On Tracking + Syncing + Analytics / Quantified Self
47
And That’s Today...In 5 Years What Will Customers Be Like?
Google X Project Contact Lens
Customers in 5 Years Forecast:Data Driven - Real Time Information on Vendors Transparency Abounds
Expert Seeking - Looking for Experts to Simplify and Advise, Provide Clear Solutions
Legislated Access - Most Forms of Comms to Customers Controlled by Customers by Law
Brand Un-Loyalty - Loyalty Continues to Evaporate as New Brands Grow Rapidly
Digital Customers Like Digital Solutions
(and Personalised Service Too)
High-Tech/High-TouchCustomers
What was Sci-Fi Just a Few Years Ago...
Is Sci-Reality Today...
Has Another Sci-Fi Film Inspired the Next
Inventors?
People
Business Technology
Life SciencesWork/Life Shift A
cceleration
Age Gap
Education Re-Engineering
Global Mobility
Free Agency
End ofRetirement
Emerging Models
OutrageousOutsourcing
MarketingMegatrend
InnovationImperative
Machine Learning
Cloud Computing
SecurityScare
Coworking &Collaboration
Massively Mobile
Internet ofThings
Big Data
Life Sciences:The 40 Year Opportunity...
Juan Enriquez
“40 years ago, if I told you...”
Edible Chip - Proteus Biomedical
Individuals Can Now Do... What Companies Used to Do
Companies Can Now Do... What Countries Used to Do
Massively Mobile
How Big is Mobile Today?
7B People in the World
6.8B Mobile Subscribers
1.5B 3G/LTE Subscribers
1.9 Billion Mobiles Sold in 2014
97%Phones per 100 Citizens
How Many Mobile Internet Devices in Your House?
I’ve Got a New Mobile Connected IR Scanner
to Show You...(Full Disclosure - I’m an Investor)
This is Leading Many Organisations to Have a
‘Mobile First Policy’...
Smart TVs
Wearables
The Future of Mobile is Massive!
This is Leading Many Organisations to Have a
‘Mobile First Policy’...
The Internet of Things:50 Billion Devices
by 2020?
MWC IoT: 50 Billion Is Only the Beginning!
What Year Does the Number of Devices on
the Internet Exceed Number of People?
2006
Personal Health Monitoring
Patient Monitoring Device...
Ultra-Sensitive Electrical Biosensor Unlocks Potential for Instant Diagnostic Devices
Source: University of California, Santa Barbara April 17, 2012
V2V (M2M): Connected Cars
V2V: Will Be Mandated in All New Vehicles by
2017
Big Data:Data Scientists & Visualizations
Meet David McCandless:
What’s This a Chart of?
It’s the Facebook Breakup Chart
Do You Hadoop?
Machine Learning
Final Jeopardy?
3D Printing is Booming
Outrageous Outsourcing
fiverr.com
Reaching Global Executives:12Megatrends in B2B Marketing
sked to rate the value of various marketing activities on a five-point scale, meetings/conferences and research/surveys top the list.
Today B2B providers view a broad array of sponsored programmes, such as conferences and white papers, as a valuable means of capturing attention and persuading decision makers.
This is not to say that traditional advertising has lost its appeal. Instead, the conclusion is that organisations seeking to promote their businesses are increasingly relying on a range of channels, including print.
Specifically, these cross-channel programmes
user communities) and passive (print) promotional channels.
The way forward is clearly a heavier reliance on creating a programme of thought leadership that takes advantage of multiple-entry-point messaging.
The shift to 360º thought leadership
1. How important are the following non-traditional categories of marketing activity to your organisation? (Mean score out of 5)
Meetings/conferences
Research/surveys
White papers, executive summaries, articles3.76
3.85
3.61
1M E G A T R E N D O N E
A
Thought Leadership Defined
The term was first coined in 1994, by Joel Kurtzman, editor-in-chief of the magazine, Strategy+Business
“Thought leaders are individuals or organisations that are recognised by peers, customers and industry experts as someone who deeply understand the business they are in, the needs of their customers, and the broader marketplace in which they operate.”
“Thought leaders have a distinctively original idea, a unique point of view or an insight.”
Thought Leadership Marketing –Tops for Marketers & Buyers
� 9'of'the'top'11'effective'ways'of'getting'a'����������� ������� of'involve'Thought'Leadership'Marketing
How would you rate the effectiveness of the following marketing vehicles in getting your attention? Mean Rating (N~344)
Speech or presentation at a conference or trade showCase studies describing successful customer solution implementations
Article in the business or trade pressInvitation to a Webinar, seminar, or workshop
Sporting or cultural event sponsorshipOnline advertisement
Vendor's blogTV or print advertisement
Phone call from a sales representative from the service firmEmail from a sales representative from the service firm
Direct mail brochureConference sponsorship
Electronic newsletter from the service firmWhite paper offered on the Internet
Search engine hits when doing research or surfing the WebAnalyst firm recommendation (such as Gartner/IDC/Forrester)
Speech or presentation at a conference or trade showCase studies describing successful customer solution implementations
Article in the business or trade pressInvitation to a Webinar, seminar, or workshop
Sporting or cultural event sponsorshipOnline advertisement
Vendor's blogTV or print advertisement
Phone call from a sales representative from the service firmEmail from a sales representative from the service firm
Direct mail brochureConference sponsorship
Electronic newsletter from the service firmWhite paper offered on the Internet
Search engine hits when doing research or surfing the WebAnalyst firm recommendation (such as Gartner/IDC/Forrester)
2.02.22.32.32.32.3
2.52.82.9
3.13.23.33.43.4
3.73.7
Source: ITSMA, How Customers Choose Study, North America, 2007
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Read the Exceptional magazine e-book.
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Igniting innovation
Today, more than ever, the entrepreneurialspirit is alive in the corporate world. What canyour organisation do to cultivate this spirit ofinnovation and retain “intrapreneurial” thinkers?Find out more.
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75%
Case Study of CFPCreated His Thought Leader Master Message:“Will Your Money Last as Long as You Will?”Researched Longevity Conferences, Dates, Organiser Details, # of Delegates Using ElanceDetermined There Were 50 Conferences per Year, with an Average of 350 Delegates - 17,500 LeadsUsed Fiverr to Create PowerPoint Template and Presentation Flyer LayoutHired On-Demand VA Service to Market and Answer Requests to Speak
Thought'Leadership'Marketing'Toolkit
Did You Know -There are 10 Types
of Innovation?
Commerce Has Been Constantly ShiftingSince the Dawn of
History
For the first time in its history, Australia finds itself located in the right place at the right time - in the Asian region in the Asian century.
Are We Ignoring a Massive Opportunity
on Our Doorstep?
Individuals Can Now Do... What Companies Used to Do
Companies Can Now Do... What Countries Used to Do
What Will You Do?
Every Industry in Every Country has
Seen Massive Change
Many of Us Still Operate a Business Model
Invented in the 1600s
Innovation Imperative:The Ultimate Survival Tool
What is Innovation?
“Innovation is creativity applied for a
commercial gain.”
“The term innovation means a new way of doing something. It may refer to
incremental, radical, and revolutionary changes in thinking, products, processes,
or organisations.”
Max Mckeown - Financial Times
Take a Broader View on Innovation...
10 Types of Innovation
Business Model
Networks& Alliances
HumanCapital
CoreProcesses
EnablingProcess
ChannelManagement
ServiceOffering
ProductSystems
Product &Performance
BrandPromise
CoreProcesses
CustomerExperience
What’s Stopping Innovation?
Exploitation vs Exploration
Exploitation:
Ongoing execution of learned successful behaviours - business as usual.
Exploration:
Search for new ideas and behaviors to revitalise business.
Tom Peters (of In Search of Excellence)
Says Innovation is Easy You’re Just Hanging Out with the
Wrong People!
Tom Peters: Innovation is Easy!
Open Innovation “Cake”
Five Ingredients:
Permission
Time
Space
Education
Process
#1 Apple
“Craig fail quickly!”
#2 Google
“Craig manage the innovation funnel.”
Idea GenerationIdea Assessment and Evaluation
Development Commercialization
The Innovation Funnel:For every 1,000 new ideas, 100 have potential, 10 get developed,
and 1 becomes a success!
The Innovation Funnel
Southwest Airlines
Blended Winglet
Innovation=Cost Savings Too!
First Airlin
e with
Website
Jet Engine Pressure
Cleaning Saves 1.9% on Fuel Costs
Ideas and Creativity are the Raw Materials of Innovation
But Few People Have Ever Attended a Creative Thinking or Innovation Course
Brainstorming is the One Method Most Mentioned
But There are Many, Many More Thinking Systems:
Edward de Bono’s 6 Thinking Hats, Lateral ThinkingMetaphorical Thinking, SCAMPER, TRIZ
Bake Your Innovation Cake
Preheat the Oven
Gather Your Ingredients
Measure & Mix
Bake
Icing
Preheat
Preheat - TED.com
Gather
Gather - Idea Jam
Measure & Mix
Gather - Obama’s CTO
Bake
Bake - Rapid Prototyping
Starwood’s aloft Hotel Brand
Icing
The Icing?Implementation
Open Innovationvs.
Traditional R&D
10 Types of Innovation
Business Model
Networks& Alliances
HumanCapital
CoreProcesses
EnablingProcess
ChannelManagement
ServiceOffering
ProductSystem
Product &Performance
BrandPromise
CoreProcesses
CustomerExperience
Innovation Imperative
Do You Agree Innovation is Critical to the Future Success of Your Organisation?
Do You Have a Formal Innovation Program?
Do You Work Your Innovation Program Monthly?
How About Weekly?
Up
Why Innovate Now?
Because in an accelerating world -
doing nothing is riskier than innovating!
“It’s all about who gets to the future first.”
Kevin Roberts, CEO of Saatchi & Saatchi
Collaboration & Coworking
“Collaborate or perish!”
Deloitte was asked by Google Australia to quantify the value of greater workplace collaboration, and the number is big:
$46 billion per year – the value of faster-growing, profitable businesses with collaboration at their core
$9.3 billion per year – additional value if companies make the most of opportunities to collaborate more.
Companies that prioritise collaboration:
5X more likely to experience a considerable increase in employment
2X as likely to be profitable
2X as likely to outgrow competitors
1/2 of Australian businesses have no collaboration strategy
Successful Collaboration Ultimately Can Change The Core Strategy And Social Purpose Of
The Business Enterprise
Michael Porter, et al
But...
Transformational Collaboration Requires A Commitment To
Build And Sustain Relationships Over The Longer Term
Executives Must Possess A System-level Understanding Of
Societal And Environmental Changes That Are Transforming
The Global Economy
Trust Economy
1 Billion Names are Googled
Every Day
There Are No More Blind
Dates...
...Especially in Business
SEO is Dead (or Dying)Paid Placement &Social Proof Rules
Online Reputation Managment
(ORM)
Emerging Business Models
Warby Parker
Naturebox.com
Uber.com
You’re holding a handbook for visionaries, game changers, and challengers striving to defy outmoded business models and design tomorrow’s enterprises. It’s a book for the…
written byAlexander Osterwalder & Yves Pigneur
co-created byAn amazing crowd of 470 practitioners from 45 countries
designed byAlan Smith, The Movement
} 18
KRKey Resources
KPKey Partners
KAKey Activities
C$ Cost Structure
}19
CSCustomer Segments
CRCustomer Relationships
VPValue Propositions
CHChannels
R$Revenue Streams
ACHIEVING ORGANIZATIONAL AMBIDEXTERITY USING MANAGEMENT CONTROL SYSTEMS
315
WHAT IS ORGANIZATIONAL AMBIDEXTERITY?The pursuit of two different modes of learning:
1. Exploitation = using current resources and capabilities in an efficient and reliable fashion to head in the same direction
2. Exploration = searching for , acquiring and developing new resources and capabilities to go in a new direction
Organizational ambidexterity refers to the ability of an organization to both explore and exploit - to compete in mature technologies and markets
where efficiency, control, and incremental improvement are prized and to also compete in new technologies and markets where flexibility,
autonomy, and experimentation are needed.
EXPLOITATION EXPLORATION
Follow the rules and drive out the variance and slack. Break the rules and promote variance and slack.
Focus on serving existing customers and their needs. Serve new customers with new needs.
Manage and refine existing competences. Develop and lead new competences.
Optimize the organization for existing rules. Develop new organization system with new rules.
Make money now. Make money later.
AMBIDEXTERITY
WHY IS IT IMPORTANT?Firms, teams and individuals that attain an appropriate balance between exploration and exploitation will achieve superior performance over time.
‘Balance’ does not mean 50% exploitation and 50% exploration. It depends on your industry velocity (rate and direction of change)
Exploitation Exploration
Long
term
per
form
ance
Low
Hig
h
Mode of Learning
TWO APPROACHESStructural ambidexterity
– involves splitting exploitation and exploration into different organizational units (i.e., separate divisions, departments or teams)
Contextual ambidexterity
– the capacity to attain appropriate levels of exploitation and exploration behaviors in the same R&D organizational unit
(McCarthy & Gordon, 2011: 241)
CONTEXTUAL AMBIDEXTERITY
Involves creating an organizational context that inspires, guides and rewards people to pursue both exploitation and exploration behaviors.
But how do you create the context to allow yourself and others to juggle, toggle and be ambidextrous?
ANSWER = MANAGEMENT CONTROL SYSTEMS
The systems (rules, rewards, policies, practices, and tech) that managers use to direct and adjust the behaviors of employees to ensure organizational relevance, greatness and survival.
SIMONS ‘FOUR LEVERS OF CONTROL’
Control System Behavior Focus Outcome
Beliefs systems Communicate values and goals. Establish purpose and the activities to be performed.
Boundary systems Specify and enforce rules of the game. Define the activities to be avoided.
Diagnostic systems Determine and support targets. Perform the correct activities well.
Interactive systems Promote learning and exploration. Perform new activities.
325
EXPLOITATION
Growth vs Control
Innovation vs Efficiency
EXPLORATION Strategy
Risks to beAvoided
Boundary Systems
Critical Perf.Variables
Diagnostic Systems
Core Values
Belief Systems
StrategicUncertainties
Interactive Systems
LEVERS, TENSIONS & AMBIDEXTROUS BEHAVIORS
“The balancing of exploitation and exploration tensions is much like riding a bike – it requires a continuous and irregular shifting of control system use over time."
(McCarthy & Gordon, 2011: 255)
ORGANIZATIONAL AMBIDEXTERITY
Craig Rispin CSP
Watch the Age Gap!
Highest birth rate everrecorded - 1961(3.5 per woman)
The “echo boom” - reflectedthe fertility years of
the Boomers
1971 birth numbersreach 276,361 -
not beaten until 2007
$8675$/,$½6�*(1(5$7,21$/�352),/()(57,/,7<�5$7(6��%$%,(6�3(5�:20$1�Australia 1960: 3.5 Today: 2.0Current OECD Avg: 1.6 Current World Avg: 2.6
/,)(�(;3(&7$1&<�$7�%,57+1910: Male - 55.2 Female - 58.8Today: Male - 79.4 Female - 83.8
0(',$1�$*(�2)�3$5(176��1(:�%,57+6�1980: Fathers - 29.4 Mothers - 26.6Today: Fathers - 33.1 Mothers - 30.7
0(',$1�$*(�),567�0$55,$*(1980: Male - 24.2 Female - 22.1Today: Male - 29.6 Female - 27.7
- Liberal / National - LaborKey:Scul Lyons Menz Curtin Chifley Menzies Holt Gorton McM Whit Fraser Hawke Keating Howard Rudd
Gillard
Australian Prime Ministers:
1930 ’35 ’45 ’55 ’65 ’75 ’85 ’95 ’051940 1950 1960 1970 1980 1990 2000 2010
50 000
100 000
150 000
200 000
250 000
300 000
350 000
%8,/'(56
%220(56
*(1(5$7,21�;
*(1(5$7,21�<
*(1(5$7,21�=
*(1(5$7,21
�$/3+$
Born before 19463.02 million% of pop: 14%% of the workforce Today: 2% 2020: 0%
Born 1946-19645.28 million% of pop: 24%% of the workforce Today: 36% 2020: 15%
Born 1965-19794.64 million% of pop: 21%% of the workforce Today: 44% 2020: 36%
Born 1980-19944.65 million% of pop: 21%% of the workforce Today: 18% 2020: 35%
Born 1995-20094.22 million% of pop: 19%% of the workforce Today: 0% 2020: 12%
Post WWII baby boom
War babies
Lowest birth rate ever recorded - 2001 (1.7)
CURRENT POPULATIONBY YEAR OF BIRTH
Generation Alpha -a new generation and
a new baby boom
What Steve Jobs Taught Me About Watching
the Age Gap...
Profiles Research InstituteInitiate conversations concerning the generation gap at all levels of the organization.
Educate managers and employees on the different generations present in the workplace.
Match the different generations within your company with your customer base.
Reward employees based on productivity and performance, not tenure.
Educate and train employees to know how to best approach and communicate with employees from different generations.
Offer appealing benefits that apply to employees of all ages.
Profiles Research Institute
Train managers and leaders on how to lead teams with men and women from different generations.
Present various forms of training and tuition reimbursement for employees of all ages.
Establish a mentorship program where employees from older generations teach the employees from younger generations and vice versa.
Encourage and establish multigenerational teams.
Speed & Size
Cray-1 US$8 million80 MegaFLOPS
Up
Speed & Size
US$400
218 GigaFLOPS
Up
Millimetre-Scale Computer
Final Jeopardy?
