Portfolio Pham Dang Khoa

PROJECT OBJECTIVE To create a TVC and KV in order to introduce about AQUA Air Conditioner to Vietnamese customers.

Because people have no idea about AQUA Air Conditioner, client required a straigthforward but slightly funny TVC which audiences could understand the USP of AQUA Air Conditioner : Nano AQUA Technology which could keep user’s skin smoothy during the time they use Air Conditioner.

My role: Art Director + Designer. Develop the ideas & storyboard. Design layout for KVs Supervise the production process.Associate Creative Director: Trần Thị Nhật Trâm Copywriter: Nguyễn Hồng ViệtProduction house: May Production

Client 01

Air Condtioner 30s TVCThe TVC has the straight-forward message which highlight the function of AQUA Air Conitioner: Nano AQUA which could keep your skin smooth and clean the air to bring you the healthy life space.

Video link: https://www.youtube.com/watch?v=KQr1-e8SPnM

Linh Nga askes people:“ Do you know the special functions of AQUA Air Conditioner?”

Linh Nga says:“ There is one more better function!”

Introduce about Nano AQUA technology which could keep your skin smooth and clean the air to bring you the healthy life space.

A group of women in spa answer by a song :“ It has Inverter!”

A group of man in restaurant continue a song :“ It has Inverter!”

A football boy continue :“ We can use it freely!”

Air Conditioner Key VisualKey Visual used for Magazine Print Ad and adapted for other digital materials.

Linh Nga is the main character in the layout. She stands inside her room with the Air Condition turned on. The �ow coming from the Air-con forms the shape of �owers and leaves which represent the fresh and healthy air.

P.O.P. for Products

POPs pasted on the products of AQUA in order to highlight the products in the sale vernues. The designs use Linh Nga as the master image to make the consistancy .

Products: Air Condtioner, Fridge, Washing Machine

AQUA Washing Machine’s Key VisualKey Visuals serie deisgned to introduce the new washing machines of AQUA.Those washing machines have the colorful design which favored by women. The idea of Key Visual is to represent the washing machine is a part of women’s collection. Each color is suitable for each life-style of woman such as Fashionable , Modern or Classical.

AQUA Washing Machine’s Key VisualBackdrop designed for AQUA’s Customer Conference. The theme is to celebrate the First Birthday of the brand AQUA and to celebrate the Number 1 Position of AQUA in Vietnamese Ellectronic Appliance market.

AQUA New Year Promotion Key VisualThe Key Visual designed for AQUA’s New Year Promotion program: Buy AQUA’s product to get the chance to enter the Lucky Draw to get the gifts from AQUA.

Client 02PROJECT OBJECTIVE To design the Key Visual for introduction of the new Hi-Lux car of Toyota in Vietnam market. The requirement is to represent the powerful function of HiLux - a pickup truck range which is specialized for O�-road traveling.

My role: Designer - develop the ideas and layoutArt Director: Hirotake TadaCopywriter: Nguyễn Hồng Việt

Toyota Hilux - Key VisualThe Key Visual represents how powerful of Hilux car when it works on the tough terrains and weather conditions. The key message on the KV: “ Prove the conquering capability”

Option 1 Option 2

Client 03PROJECT OBJECTIVE To design the Key Visual for introduction of Beer 333’s new packaging design. The requirement is to represent the premium, elegant, musculine mood and tone for the new 333 beer can.

My role: DesignerAssociate Creative Director: Nguyễn Ngọc Hoàng Vương Copywriter: Phan Duy

333 Beer new can - Key Visual

OPTION 1 OPTION 2 OPTION 3

333 Beer new can - Adaptations

Creative Award

The International creative contest which I and my teammate entered the Top 5 Shortlist and were invited to New York City to make the presentation before the Jury Panel.

CONTEST TOPICFounded in 2009, The Project Solution was started with the simple idea of creating a community of donors to help a community in need. They are working to build a community of donors who help provide funding to a community in need. All of the donations from their Subscription for Change program goes directly to projects throughout the world.

The Project Solution required a 60 seconds Spot to call the subscription from donnars for their program Subscription for Change as well as gap attention of people about their organization.

Our story begins with a scientist introducing about his latest invention:The Future Prediction Glasses

This device allows people to look at what will happen to anything in the next 1, 5 or 10 years.

After the introduction, the scientist takes the glasses outside for testing.

Firstly, he sees a sick skinny dog lying in the middle of the street. Unexpectedly, from the other side, a girl comes over the poor dog and takes him home.

Our idea for the Spot storyline was to built up a �ctional video clip about an invention made by a scientist - The Future Pedirction Glass. By this glass, he can see everything which will happen in the future when he look at something. But the secret of the glass is it’s limit. There are something it cannot show up....By this idea we would like to represent the power we can get to change everything if people work together. From this point, we could call the subcription from people to The Project Solution’s program “ Subcribe to Change”.

The scientist hurriedly presses “1 year” on the glasses, and sees that a year later, that dying creature will become a beautiful and healthy dog.

The scientist continues walking. He sees a woman saving a young street boy from joining a gang �ght, disregarding of the boy’s resistance.

Looking through the glasses under 10-year mode,the scientist sees the boy becoming a graduated university student.

Continuing his path, the scientist encounters a Journalism Photography exhibition, which shows photos of people in distressed areas of the world.

He approaches the picture featuring an African woman drinking dirty water….

60-seconds spot storyline

…and that of the Indian children passing a river on a dangerous suspension bridge.

To the scientist’s surprise, no changes occur, no matter how many years he adjusts the glasses.

While the man is inspecting the device whether it has gone wrong, a kid approaches the Donation box and puts in some coins, followed by some other adults.

Surprisingly, through the Glasses, he sees the lives in the pictures gradually improving every time a person donates. Finally, the pictures change completely through the glasses: the African drinking water from a well happily and Indian children passing the river safely on a wooden bridge.

The message �nally appears: “Small acts today, big di�erence tomorrow. Subscribe for change.”

Other Projects

Some pitching jobs which I contributed on . Some of them were chosen or not chosen by clients but I still keep them for myself as my archievements in creative industry.

Trang An Confectionary - Solf Candy ‘s new packaging redesign

BEFORE

AFTER

Key Visual for the Teasing of Obi Phone in Vietnam market.The idea is the promise from Obi Phone which would bring customers many interesting and unexpectable surpprise.

Key Visual for introduction of the Loan Serive of Techcombank - Hot Money.With this service , customer could loan money with easier procedures.The idea is to represent the desire of customer is unpatient so Hot Money can �x this problem and make it easier..

Obi Phone - Teaser Key Visual Techcombank- Key Visual

Neptune Oil3 ingredients oil Key Visual

Vinamilk Vitamin D Key Visual

Maxilite Paint20 year birthday

Vinpearl Land Phú QuốcLogo re-design