My entrepreneurial story

Bart Van Coppenolle

My entrepreneurial story

Bart Van Coppenolle

800 people

Profitable

€100 million Sales

25+ countries

15 acquisitions

IPO NYSE Brussels

Nikon trade sale

EV@IPO+33%

“Our society needs entrepreneurs, badly” (Without entrepreneurs we can’t do anything)

“Entrepreneurs are egoists”(Entrepreneurs only seek self-interest)

Right:

Transcendent

Inclusive

Alter

(God)

Left:

Reduced

Exclusive

Ego

(Self)

Everyone seeks self-interest

Everyone is empathic

“Entrepreneurs are egoists”(Entrepreneurs only seek self-interest)

“Enterprising” means “taking initiative”

or “doing something” (= acting)

“Our society needs entrepreneurs, badly” (Without entrepreneurs we can’t do anything)

Every brain takes initiative to act

In its (pre)motor cortex

There is an Entrepreneur in everyone of us!

Creativity = (innovative) enterprising

People are creative,

by nature,

Entrepreneurs

by definition!

Creating = changing the world for the better

Entrepreneurs change the world for the better,

by helping people (= customers)

We are living in a material world

Dominated by Left Brain Fear

Neuropsychology of Stress & Relaxation

Positive & negative Emotions

Right:

Image

Left:

Language

Brain specialization

A new TV experience can relax

Not interfacing with the left brain

Failed ����

Applied

Neuropsychology

Smart TV Experience

Relax Fearful Society

$billion+ potential

Coming Soon!

“Respect for starting all over again” (Entrepreneurship requires mental strength)

“Overly ambitious! ”(Doomed greedy risk-taker)

Every brain takes risk, successful ones minimize it

Every brain dreams, successful ones inspire

The secret of success

LB(E-(C(o))) & RB(E+(S))

Right PF

Cortex:

Subject

Limbic:

Positive

Emotion

Left PF

Cortex:

Object

Limbic:

Negative

Emotion

Evolutionary success = “Don’t transgress”

Lateralized brain specialization

FEAR - + Desire

OBJECTSubject

Anger & Force ���� Failure

Failure = RB(E-)//E-(S) or LB(E+)//C(S)

The secret

of SuccessEvolutionary

neuro-ethics

Right:

Value

Left:

Money

Brain specialization

Design a new monetary system

Based on neuropsychology

Great Depression Hyperinflation

Ever recurring financial crises

Integrated economic science

Milton Friedman:

Control Money Supply

John Maynard Keynes:

Inject Money in the economy

Ludwig von Mises:

Value & Money

Murray Rothbard:

Full reserve banking

Friedrich Hayek: free

market money

Carl Menger:

Objective

tautological

Karl Popper:

Experimental &

subjective

Innovative monetary technology

Complementary Colored Value Currency

“I want to join” (You inspire me)

“Inappropriate”(You are not a political scientific authority)

Achieving the opposite of

socially desirable24

Failing political economic science & action

Politicized democracy

Combines Anger with Force

& therefore always fails 25

Political stimulation

of free action or entreprize (= the economy)

Can never work successfully

The only feasible stimulation is inspiration,

Entrepreneurs inspire their companies!

Right:

Inspiration

Intelligence

Free (market)

Left:

(infra-)

Structure

through

Institutions

Political Force

Building a society based on empathic &

scientific understanding of our spirit

Today’s topic!

Want prosperity?

Get Inspired & Join!

Don’t Force & Complain.

Su-Mi-Ma-Se-n

Thank you & Sorry!

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