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ART
VS.
DESIGN
hacking
VS.
development / engineering
product
or
service
the bare minimumHow quickly can you build it? How much does it cost?
Hack it!
viable things workDoes your product solve the problem?
Design it!
product is a thing people want
What can you learn about what comes next?
its all about evolution
Can you learn enough to build the next big thing?
the lean startupCan you work like Facebook, Snapchat, and Twitter?
IDEAS are worthlessNo one worthy will steal your idea, they’re too busy building
their own dreams - so execute
COME UP WITH LOTS OF IDEAS. MAKE ENDLESS LISTS
building is expensiveBut a waffle iron is not…so leave out the pretty stuff and use the tools you have…
Data comes in many forms
Quantitative vs. Qualitative
7%8%
10%
11%
29%
35%
the lean startupThe science of success
learn-to-act OR BURN
Not can it be built…
SHOULD IT BE BUILT???
WILL PEOPLE PAY YOU FOR IT?
not every idea is great and that’s ok
How I did it…I used too many ideas
I built too much
I didn’t learn fast enough
what i learned
Think big, build small
Spend as little time and money to learn if you can make money
MOVE REALLY FAST
How I work now1. Ask questions - look for answers in the data
2. Pick one feature - simplify it
3. Draw it
4. Design it
5. Build it
6. Ask questions - collect data
List all your ideas
draw them
show people
Learn…
Album 1
Album 1
Album 1
Album 1Album 1Album 1
Album 1 Album 1 Album 1
Design
And SHOw
before you build
get people to use it
and then pay for it
if they wont use it and they won't pay…
Do you have a ‘User Experience’ Issue?
Are you solving a non-problem?
Do you have a marketing or a pitch problem?
SHOULD YOU KEEP ITERATING ON THIS?
Lets solve a problem
From an MVP to a Million Dollars…
We have a stack of paper, and we want to hold it together…
start with your user story
Who is this person and how will they use your product?
paperclip
RESOURCES• PEN AND PAPER AND DUCT TAPE
• POP APP
• INVISION APP
• APP COOKER
• SKETCH
• PHOTOSHOP / ILLUSTRATOR
• CODE