Music DVD Digipak Music DVD Digipak Research.Research.

By Casey BrownBy Casey Brown

What are they?What are they?

Music DVD Digipaks are an alternative to standard jewel Music DVD Digipaks are an alternative to standard jewel box packaging. Made mostly from thick card, the digipak box packaging. Made mostly from thick card, the digipak is virtually shatterproof and allows great graphic display. is virtually shatterproof and allows great graphic display. Originally used for the album packaging of leading Originally used for the album packaging of leading musicians, the digipak and digipak family are now priced musicians, the digipak and digipak family are now priced reasonably enough to be used for any CD or DVD reasonably enough to be used for any CD or DVD project. The digipak is an extremely versatile packaging. project. The digipak is an extremely versatile packaging. The The DVD DigipakDVD Digipak is a popular alternative to the DVD is a popular alternative to the DVD box. It is now widely used for feature film DVD releases box. It is now widely used for feature film DVD releases which are special editions because it increases the value which are special editions because it increases the value and creates a premium product. and creates a premium product.

What are the key elements that What are the key elements that make a good music DVD digipak?make a good music DVD digipak?

Image of the artist.Image of the artist. Relative image appropriate to band/ artist.Relative image appropriate to band/ artist. DVD logo.DVD logo. CD logo.CD logo. Explicit lyrics warning logo.Explicit lyrics warning logo. Record Company logo.Record Company logo. Artist logo.Artist logo. Artist’s name.Artist’s name. Track listing.Track listing. Record company name.Record company name. Credits.Credits. Web address of the band.Web address of the band. Artist’s website.Artist’s website. Bonus material.Bonus material. Album name.Album name. A booklet.A booklet. Bonus CD (exclusive content)Bonus CD (exclusive content) Bonus DVD (offers, tracks, live performances, documents and photos)Bonus DVD (offers, tracks, live performances, documents and photos)

What artists/ bands have produced What artists/ bands have produced DVD digipaks?DVD digipaks?

Moby.Moby. Radiohead.Radiohead. Blues Explosion.Blues Explosion. Metallica.Metallica. McFly.McFly. Bruce Springsteen.Bruce Springsteen. James Blunt.James Blunt. Barbra Streisand.Barbra Streisand. Anastacia.Anastacia. The Beatles.The Beatles. Iron Maiden.Iron Maiden. Linkin Park.Linkin Park. And many more!!!And many more!!!

What are the advantages of music What are the advantages of music DVD digipaks to the audience and DVD digipaks to the audience and

industry?industry? To the audience: they have an opportunity to watch To the audience: they have an opportunity to watch

special features of their favourite artist and feel like they special features of their favourite artist and feel like they get to know the artist more intimately especially if there get to know the artist more intimately especially if there are live performance and documentary DVD material.are live performance and documentary DVD material.

To the industry: The industry get to make their money To the industry: The industry get to make their money back and profit on when they signed the artist. It is all back and profit on when they signed the artist. It is all about promotion and exploitation of the artist. The about promotion and exploitation of the artist. The industry will do as much as they can to promote their industry will do as much as they can to promote their artists and DVD digipaks are a great away of doing that. artists and DVD digipaks are a great away of doing that. Especially if they include things like tour dates in the Especially if they include things like tour dates in the text.text.