Multiply the Value of Your Content

MIMIRAN Capture, Convert, and Close More Deals in the Cloud

Creating Good Content Is Hard

• Invest time in creating useful content for your audience

• Multiply the return on that investment by using content in multiple places

MIMIRAN Capture, Convert, and Close More Deals in the Cloud

2 Main Strategies

1. Social Media posts

2. Different platforms and media

MIMIRAN Capture, Convert, and Close More Deals in the Cloud

Social Media Influencers

• Tag key influencers who care about this content.

• Don’t just tag them, unless you know them well.

• Ask a question. Ask if they agree with your central premise. Ask how it applies to their particular niche.

• Start a conversation. Or an argument (just don’t be a jerk).

MIMIRAN Capture, Convert, and Close More Deals in the Cloud

Social Media Posts

• Posting once may not be helpful

• Set an automated schedule to repost your content with a tool like Edgar.

• Use different cadences for different platforms. (On Twitter, you can repost much more often than Facebook and LinkedIn.)

• You can also use a different introduction to the same content.

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Groups, Sites, and Forums

• Use your content in LinkedIn Groups, Quora, and other discussion forums where it will be useful and contribute to the conversation.

• (If you just spam up discussions, not only will you risk getting banned, people will start to ignore you when you do post relevant, helpful content.)

• Use snippets of your content that are most relevant, and then link back to your content for people who want more details.

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Different Platforms

• Post your content on SlideShare (very meta)

• Read your content and post to YouTube (2nd largest search engine).

• If you’re better with spoken language than written, you can even start with video.

• Publish on Medium (make sure you use a canonical URL, so Google doesn’t penalize your site)

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Content Upgrades

• You don’t just want visitors, you want leads

• Give them something valuable in exchange for their email

• As simple as PDF version of article

• As complex as a deep-dive guide to whatever topic you’re exploring

• (Here’s an easy way to create content upgrades.)

MIMIRAN Capture, Convert, and Close More Deals in the Cloud

More Options

• Turn your content into a live webinar.

• (Use the content on your article, your Slide Share, your video, or some other way of looking at the issue.)

• Helpful if you have a demo or screenshots that you want to share. (You can also record the webinar, and use that as the basis for your YouTube video.)

• Use a service like WebinarNinja to offer pre-recorded webinars.

MIMIRAN Capture, Convert, and Close More Deals in the Cloud

Get Started

• Create content in whatever format is best for you.

• Use these tips to extend your reach and impact.

• For more details, and a list of 22 content ideas, see the original post.

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