Multimedia Solutions Social Media Publishing Examples

Social Media –

Publishing Industry Examples

July 8, 2009

MULTIMEDIA SOLUTIONS

www.mul t imediasolut ions.com

Phone – 201 .969 .0161 ext . 306

dnovak@mul t imediasolut ions.com

M U L T I M E D I A S O L U T I O N S

© MSC 2009

New York Times On Facebook

• 453,643 Fans• Wall Posts• Discussion Boards• Fan Offers• Video’s

– 248• News Stories• Events• Photos• Slideshows

http://www.facebook.com/nytimes

Phone – 201.969.0161 ext. 306Email - [email protected]

http://www.facebook.com/nytimes


© MSC 2009

New York Times News Quiz Facebook Application

• Times IQ-Your Times IQ is calculated on a scale of 0 to 200 based on your performance over time, with the most recent quiz results weighted more heavily than older quizzes. Your score will increase the more you compete and the better you do.

• Your rank among your friends-Your rank among your friends is your actual position based on your Times IQ -- for example, 5 among 16.

• Your rank among Facebook users-Your rank among the Facebook community positions you on a relative scale of 0 to 100, based on how your Times IQ ranks against all other Facebook users who take the New York Times News Quiz.

• New Quiz Daily• Appears On Your Personal Profile• Challenge Friends

http://www.facebook.com/nytimes?v=box_3&viewas=26112699




© MSC 2009

New York Times Most E-mailed Articles Facebook Application

• On your personal profile page you can have a section for the most popular stories.

• These stories are ranked based upon most emails sent.– You can also view most

blogged and most searched.• The articles are constantly

changing, and you will have them available right on your personal page.





© MSC 2009

New York Times Fan Offers!Facebook Advertisement

• Get the convince of home delivery for 50 % off.

• Fans get 20 % off items in the New York Times store.

• Download special electronic editions.– E.g. “ A Day To

Remember” inaugural edition



© MSC 2009

NY Times Suggestions for the 44th President Facebook Application

• What should president Obama address first?– 35,000 responses

through facebook.– You can then view some

of the more insightful comments on an interactive map.

– Link to site is found right on the facebook page.

http://nytimes.com/marketing/election2008/facebookmicrosite.html


http://nytimes.com/marketing/election2008/facebookmicrosite.html


© MSC 2009

NY Times Twitter Headline Feeds

• Has establishing channels for books, arts and entertainment, and other sections.

• These are sub-channels that support personalized interaction, a point of interest for advertisers.

• http://twitter.com/NyTimes– 1,191,169 Followers

• http://twitter.com/nytimesbooks– 10,960 Followers

• http://twitter.com/nytimesarts– 13,834 Followers


http://twitter.com/NyTimes

http://twitter.com/nytimesbooks

http://twitter.com/nytimesarts

http://www.trendrr.com/timeseries/400278


© MSC 2009

Cincinnati Enquirer - Capture Cincinnati

• A photo-sharing site run by the Cincinnati Enquirer where over a thousand local photographers uploaded nearly 12,000 images.

• The Enquirer is partnering with local photographers to publish a hard-bound photography book on Greater Cincinnati and Northern Kentucky.

• Photographers contribute their photos, folks vote for their favorites. The highest-rated photos are published.

http://www.capturecincinnati.com/


http://www.capturecincinnati.com/


© MSC 2009

Frankfurter Allgemeine Zeitung

• Introduced a thematic website to promote the translation of The Kindly Ones, a controversial novel that has generated much publicity in Europe, and more recently the U.S.

• The German paper posted streaming video and a downloadable mp3 of a popular actor reading chapters from the book.

• They then allowed people to participate in daily discussion forums about the novel and other related topics.



© MSC 2009

The Toronto Globe & Mail Uses Cover It Live

• A live blogging/discussion tool that provides interactive coverage of breaking news and live events such as conferences and hearings.

• Real-time comments, audio and video postings, and polls are among the types of content that can be recorded and then embedded in the story.

• Exclusively for covering a live event.

http://www.theglobeandmail.com/news/national/article968282.ece


http://www.theglobeandmail.com/news/national/article968282.ece

http://www.pgatour.com/tournaments/r034/livegolf/?pgat_cid=tour_09_196


© MSC 2009

Yoosk

Famous people. You Ask. We Connect. They Answer.

• Yoosk is an interactive interview magazinewhich enables you to participate in the news gathering process by putting your questions to politicians & celebrities

– Member page• Personal Profile• Top rated members• Latest members

– View answers through web cam – We would like to know– Questions of the day

http://www.yoosk.com/


http://www.yoosk.com/


© MSC 2009

I-News “Individual News”

• Media News Group has announced plans to test a “customized news delivery service called ‘I-News’ or ‘Individuated News” this summer with the LA Daily News.

• This service would allow subscribers to choose from different categories, including news from other parts of the country



© MSC 2009

St. Louis Post DispatchMy St. Louis Today

• A branded community featuring areas such as user-created groups, user-posted content, and special interest sections like St. Louis’ BestBridal.

• Excerpts from shared stories are printed each week in the St. Louis Post Dispatch.

• My STL today strengthens a traditional middle American brand, and it promotes more interaction, which helps advertisers pinpoint their targets.http://my.stltoday.com/community/app/nf/vistafs.aspx

Get Involved…• Post a Story• Share a Photo/Video• Add an Event• Invite a Friend


http://my.stltoday.com/community/app/nf/vistafs.aspx


© MSC 2009

Seattle Post Intelligencer

• Seattle Post-Intelligencer is launching an online-only version of its daily newspaper on June 26.

• National news could be brought in from the wire services like AP and Reuters, while columnists would be transformed into bloggers, providing their commentary online as opposed to in print.

• Paper eliminates a lot of the major costs associated with daily newspaper production.

“if it couldn’t find a buyer in 60 days the paper would likely close or continue to exist only online”

“If Seattle P-I can survive and thrive as an online-only paper, it could set the stage for many more newspapers”



© MSC 2009

Newspapers Building An Online Ad Network

• Five of the nation’s largest newspaper publishers are rumored to be working on their own online advertising network.

• The newspapers are looking to band together and keep more of the revenue generated by online advertising.– rather than giving it to

middlemen like Yahoo, Google, and Microsoft.

• Gannett Co.• Tribune Co.• Hearst Corp.• Media News Group• Cox Newspapers

http://mashable.com/2007/11/06/newspaper-ad-alliance/


http://mashable.com/2007/11/06/newspaper-ad-alliance/


© MSC 2009

New York Times Developer Network

• The New York Times is now publishing application programming interfaces, or APIs, for third-party software developers.

• Encouraged the creation of a new class of social media applications.

• Developers have already produced mashups that combine Times content with other resources.

• UK’s The Guardian has announced similar plans

http://developer.nytimes.com/ http://www.guardian.co.uk/open-platform


http://developer.nytimes.com/

http://www.guardian.co.uk/open-platform


© MSC 2009

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Multimedia Solutions Social Media Publishing Examples