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TM Copyright 2011 Nellymoser, Inc. Proprietary and Confidential www.nellymoser.com +1-781-645-1515 Mullen Bose Multi Magazine Campaign We turn action codes into mobile engagement on any mobile phone.

Mullen - Bose Mobile 6-Magazine Advertising Camaign

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Mobile advertising campaign by Mullen Advertising and Bose placed ad in national magazine issues: Shape, Rolling Stone, People, Newsweek, Entertainment Weekly, Newsweek. The code launches the video of the Bose SoundDock Portable in action. After the video plays, the mobile phone user is presented with a link to the mobile ecommerce store. • Purchase from Mobile Site • View Product Specs • Read Reviews • Locate a Store • View More Bose Products • Access Support Created by www.nellymoser.com.

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Page 1: Mullen - Bose Mobile 6-Magazine Advertising Camaign

TM

Copyright 2011 Nellymoser, Inc. ● Proprietary and Confidential ● www.nellymoser.com ● +1-781-645-1515

Mullen Bose Multi Magazine Campaign

We turn action codes into mobile engagement on any mobile phone.

Page 2: Mullen - Bose Mobile 6-Magazine Advertising Camaign

TM

Copyright 2011 Nellymoser, Inc. ● Proprietary and Confidential ● www.nellymoser.com ● +1-781-645-1515 2

Ad with Code Printed Across Multiple Issues

Page 3: Mullen - Bose Mobile 6-Magazine Advertising Camaign

TM

Copyright 2011 Nellymoser, Inc. ● Proprietary and Confidential ● www.nellymoser.com ● +1-781-645-1515 3

Code Launches Video of the Product in Action

Page 4: Mullen - Bose Mobile 6-Magazine Advertising Camaign

TM

Copyright 2011 Nellymoser, Inc. ● Proprietary and Confidential ● www.nellymoser.com ● +1-781-645-1515 4

Redirects to Landing Page After Video Plays

Relaunch Video

Link to Mobile Store

• Purchase from Mobile Site

• View Product Specs

• Read Reviews• Locate a Store• View More

Bose Products• Access Support

Page 5: Mullen - Bose Mobile 6-Magazine Advertising Camaign

TM

Copyright 2011 Nellymoser, Inc. ● Proprietary and Confidential ● www.nellymoser.com ● +1-781-645-1515

Thank you.

We turn action codes into mobile engagement on any mobile phone.

For more information, contact us:

www.nellymoser.com1-781-645-1515