Moving from Strategic planning to operational planning

Talk the Talk and Walk the WalkWhen it comes to strategy we all love to talk about our corporate strategic objectives, but how we can turn these strategic objectives to operational objectives?????Simple ….We need to use the objectives hierarchy And answer the following questions>>>>>>

Objectives Hierarchy Questions

What are the company objectives that must be met?

What are the Product objectives that support the Corporate objectives?

What are the Sales objectives that support the Corporate objectives?

What are the Talent objectives that support the Corporate objectives?

What are the Marketing objectives that support the Corporate

objectives?

Next Step : Strategies alignment – Product: Production team will be able to develop products or services

tailored to markets the company plans to live in.– Marketing: Objectives will steer Marketing team in communicating

potential markets and how to use product competitive advantage to beat competitors. Without Corporate planning, the Marketing team can’t ensure that they have the upper hand in reaching new consumers.

– Sales: Once Product and Marketing have what they need from Corporate strategy , Sales can set the revenue generating process in motion, turning prospects into leads, and finally into customers.

– Talent: This will set the direction for HR Dept. for whom to recruit and �how they should retain employees in order to feed corporate major objectives

• Objectives need to drive daily decisions from the CEO down to all levels of employees