MoviePedia

Dina Al-Qawasmeh (1210101)Souad Mufti (1210203)

•Overview of the Application•Similar applications•The Marketing Strategy•Design•Implementation•Deployment•Conclusion

Outline

MoviePedia is the best directory of movies you will ever use. It is very

convenient for tracking new movies and their reviews. You can look for the best

movies to watch in your favorite categories, watch HD trailers and photos, enjoy listening to the soundtracks of the movie, easily create your watch list, and

much more.

Description

Special Features•Choose a movie from your favorite categories

Special Features•Find the cinema's release dates.•Find the DVD release dates.

Special Features•Add your favorite movies to your watchlist.

Special Features•Read professional critics reviews.

Special Features•Watch HD trailers.•View photos.•Enjoy listening to the sound tracks of the movie.

• Alerts for users about the level of inappropriate scenes a movie might contain

Special Features

Targeted Platform

iOS Android

Targeted Customers

•Age: 16 – 35 years old•Country: Middle East countries •Sex: both male and female

Category

•Entertainment

Similar Applications• Movie by Flixter• The application enables users to browse the top box office movies, to buy movies tickets, to review movies, to watch trailers, and to create “Want to See” list.• Category: Entertainment• Languages: English• Targeted platforms: iOS – Android• Price: Free application – In app advertisements

• IMDb• It is the world largest collection of movies,

TV shows, and celebrity info.• It enables the users to watch trailers,

review movies, explore popular chart, for example; best picture award winners and top-rated movies of all times, etc.

• Category: Entertainment• Languages: English, French, German,

Italian, and others• Targeted platforms: iOS – Android• Price: Free application – In app

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Similar Applications

• Same targeted platforms• Focused target market, which is the

Middle East countries.• Attractive graphical user interface

with simpler content and direct information

Compare

• Play HD trailers, view photos of the movie, and listen to soundtracks of the movie

• Alerts to notify users about the level of inappropriate scenes a movie might contain

• DVD release date notification• Arabic version

Difference

Business value

Why MoviePedia ?

Divided into two parts:

1. Launching campaign2. Ongoing promotion campaign

The marketing strategy

1.Launching campaign•Opening the applications own social media accounts.•Contacting movie bloggers and movie critics.•Collaborate with special movie and cinema events.•Collaborate with university advertisement schools, production schools or animations schools.

The marketing strategy

2.Ongoing promotion campaign•Continuously seek for sponsorships.•Continues in-app loyalty features.

The marketing strategy

MoviePedia will use the freemium strategy•Download the app for free and access all of its features.•Buy the premium plan (costing $0.99) for an "ad-free application“.

Revenue Strategy

•The purchasing of the no ads versions (premium versions). •The revenue from movie producers for promoting the movie in the app (banners / notifications/ reviews).•The revenue from the in-app advertisement from other companies in the free app version.

Sources of Revenue

•In-app advertisements in the free version. •“Ad-free application“ in the premium version.

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For sketches :

Balsamiq Mockups 3

Design

Design

Scheme colors

Font Sans Serif Font Verdana

SketchesSplash screen

Loading screen

Sign In

Sketches

Home page

Sketches

Sketches

SketchesTop Profile

SketchesWatchlist

Implementation

titanium

ImplementationComputers:

iMac MacBook Pro

Implementation

Implementation

The running emulator

What wasn’t done:•Filters

•Top movies based on the apps ratings•Allowing users to rate and write their reviews•Having a customized movie library

Conclusion

What was added:

Conclusion

•A webview showing the top 250 movies of all time•Arabic language option•Notifications option•Sharing options

Problems faced•Not being able to work on a window based computer•Appcelerator studio installations and errors•Errors faced when launching the android version and making coding changes

Conclusion

Thank you !