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MOTOROLA GSM SOLUTIONS GENERATING REVENUE, REDUCING COSTS, AND OPTIMIZING YOUR NETWORK TODAY WHILE PREPARING FOR TOMORROW’S GROWTH

MOTOROLA GSM SOLUTIONS

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Page 1: MOTOROLA GSM SOLUTIONS

MOTOROLA GSM SOLUTIONS

GENERATING REVENUE, REDUCING COSTS, AND OPTIMIZING YOUR NETWORK TODAY WHILE PREPARING FOR TOMORROW’S GROWTH

Page 2: MOTOROLA GSM SOLUTIONS

The wireless operator’s world has never been more exciting orchallenging than it is today, with unlimited opportunities madepossible by new wireless services and technologies.

Motorola understands this world because we have been a part of the GSM evolution for over fifteen years.

We know that optimizing your current network coverage,capacity, and performance while managing costs keeps yourbusiness going today. And preparing the foundation for asmooth migration to the next generation of services preparesyou for future growth.

As a world leader of GSM networks, we are committed to helping you deliver cost effective network solutions that setyou apart from your competitors, while maximizing profits and providing the highest quality of service, reliability, and coverage to your subscribers.

Page 3: MOTOROLA GSM SOLUTIONS

WHY GSM NOW?As the first wireless standard with true global roaming capability, GSM offers the stability of a mature technology, a budget conscious infrastructure entry cost, and revenue generating applications delivered through the latest and most exciting handset designs.

Start-up operators can enter the market today with solutions that grow and evolve with their subscribers. And when the time isright, established operators can take advantage of a smooth migration roadmap to GPRS, EDGE and UMTS, providing access to 2Gand 3G markets for messaging and data services.

Motorola’s GSM portfolio delivers services that optimize your network investment for improved performance, coverage and capacity.

MOTOROLA’S GSM SOLUTIONS ADDRESS TODAY’S BUSINESS NEEDSExceeding end-user expectations, staying one step ahead of your competitors, managing costs, increasing revenue, and planning for the future is a tall order. And Motorola’s GSM solutions can help you do it all. Here’s how:

Reduced Cost of Ownership. With Motorola’s scalable network, you can deploy the right levels of coverage and capacitywhen your market is ready to deliver the revenue.

Increased Revenue Generation. Motorola’s effective coverage and capacity solutions, unique network optimization and services provide certainty of access, fewer dropped calls, and easy access to voice and data services to help drive average revenue per user.

Quality of Service. Nothing accelerates subscriber churn quicker than poor or inconsistent connections. Our Quality of Service commitment ensures that your subscribers will experience consistent, high quality connections—every time they make a call.

Service Evolution. Though voice services represent 94% of all airtime usage, the demand for data services is quickly on therise. Operators must have the capacity to serve the voice market today, plus the ability to migrate quickly and economically toGPRS, EDGE and UMTS, to build upon existing data solutions when the time is right.

Motorola’s effective solutions target your key business needs. From industry leadership, network deployment and support servicesto applications and handsets, Motorola is with you every step of the way to help you achieve your business success.

"Motorola’s performance completely exceeded expectations during our recent launch of the 2002 Khareff Season in Salalah. The network handled around 85,000 calls in the first three hours alone, with only seventy calls blocked due to congestion. That’s an amazing figure, keeping in mind that most of these calls were made in an area of one square kilometer."

– Mohammed bin Ali Al-Wohaibi, Executive President, Omantel

Page 4: MOTOROLA GSM SOLUTIONS

Belgium

Within twelve weeks, a Motorola customer’s 3,000 cellsites were deployed and operational,providing coverageequal to 50% of theBelgium population.

Bulgaria

Within seven weeks, this Motorola network was operational, and within twelve weeks, it was commerciallylaunched to meet the first phase of the customer’s licenserequirements. This full turnkey project,which included RF planning, site acquisition, and networkimplementation is atrue testament toMotorola’s highly effective networkdeployment service.

MOTOROLA LEADERSHIPChoosing your network supplier is the most critical decision you will make and one thatwill have the greatest impact on your success as a network operator. Decades of experienceenables us to deploy a high quality GSM environment, a portfolio of software and servicesthat give you a competitive edge, and infrastructure longevity that ensures a cost-effective,future-proof investment.

Motorola GSM Network Launch ExperienceSince the mid 1980’s, Motorola has developed, manufactured, and supported commercialwireless networks that have helped operators achieve their business and financial goalsby providing implementation, migration, and optimization strategies that uniquely fit theneeds of operators in both developed and emerging markets.

With a long history of commercial GSM Radio Access Network (RAN) experience,Motorola has become a recognized technology leader. In 1991, we launched the world’sfirst working GSM cellular network in Germany. Today, over 22 GSM customers operatemore than 120 major Motorola networks throughout the United States, Europe, Asia,Middle East, and Africa.

Combining Software and Services Capabilities for Increased PerformanceMotorola has uniquely combined software and service capabilities (i.e., MotorolaInteroperability Services (IOS) with Synthesized Frequency Hopping) to provide measurableadvantages that improve capacity, enhance service quality, reduce churn, and increasenetwork call volumes.

WINNING DEPLOYMENT STRATEGIES FOR EMERGING AND CURRENT OPERATORSNo one in the industry offers as many network solutions as Motorola. Whether you havea start-up network… are expanding an existing network... or migrating to 3G... Motorolaprovides you with the exact network architecture you need for your business modeltoday—and lays the foundation for what you’ll need tomorrow.

• Building the Foundation. Greenfield and startup operators around the world are leveraging Motorola’s extensive GSM experience in system engineering, network deployment, planning and optimization, and robust GSM/GPRS features. While integratingtheir current investment in Motorola 2G networks, operators are setting the stage for the future with a solid 3G migration plan.

• Transition Strategies from other Wireless Technologies. Operators migrate to new technologies (such as TDMA to GSM) to maintain market status, increase market share, or acquire incremental revenue. However, transition requirements can be costly and disruptive if not carefully planned. Motorola provides a comprehensive business analysis to assess the financial and network impact of transitioning your current network to a GSM/GPRS network.

• Network Expansion and IOT. We recognize that your network might be comprised of elements from a variety of infrastructure suppliers, creating the need for interoperability. Our unique understanding of Interoperability Testing (IOT) draws from our experience as the first to achieve infrastructure IOT with key GSM vendors in 1997and key GPRS vendors in 2000.

Page 5: MOTOROLA GSM SOLUTIONS

TOTAL INTEGRATED NETWORK SOLUTIONFrom matching your business needs with the right technology and designing a networkthat aligns with those needs… to ensuring that installation and upgrades are effectedsmoothly… to offering services that maximize your investment over the life of the network, Motorola is with you every step of the way.

We stand behind our commitment to bringing you a wireless solution that provides astrong investment base for your GSM network launch. Motorola’s complete GSM solutionsinclude scalable and upgradable platforms for Circuit Switch and RAN provision withquantifiable in-field reliability, as well as Lifecycle Services, Messaging Solutions, and Handsets.

Circuit CoreThe Mobility Switching Center (MSC)/Visitor Location Register (VLR), Home LocationRegister/Authentication Center and Wireless Intelligent Networking equipment comprisethe major components of Motorola’s circuit domain. The MSC supports 2G while theMSCu (MSC-UMTS) is capable of supporting simultaneous 2G and 3G operations. TheMSC provides high investment returns by utilizing an IP packet switching platform thatfacilitates increased capacity, efficient management, and easy evolution to 3G. The MSC features: • Large capacity (up to one million subscribers) and Busy Hour Call Attempts that can

reach 2400k• Open system architecture for quick creation and promotion of new services• Access to 3G services as well as Virtual Private Network and circuit-type multimedia

services• Smooth migration from 2G to 3G via software upgrades and 3G interface cards• Seamless roaming and handover between GSM and UMTS systems• Flexible networking with MSC/VLR, Gateway MSC, or Visited MSC/Gateway MSC

RANMotorola’s RAN solutions offer a wide range of software and hardware products thatenable everything from wide area coverage to urban fill-in. Our solutions also provide theenablers for effective data service introduction and expansion. These solutions includethe following hardware and software features: • Horizon II Base Transceiver Station (BTS) that provides scalable radio capacity of up to

12 carriers in a single cabinet • Horizon II macro, Horizon II mini and Horizon II macro (outdoor) BTSs that flexibly

address your deployment needs• GPRS-capable RAN platforms that require no hardware upgrade to Horizon BTS• Stackable BTS and site sharing features combine GSM/UMTS network deployments

upon migration to UMTS• Adaptive Multi-Rate (AMR) capability further expands the capacity of existing Motorola

cell sites• EDGE offering significantly improves the data throughput at 3G-like speeds• Extended Range Cell feature expands the coverage area between Motorola cell sites• Large Base Site Controller (BSC) adds greater capacity for large network requirements

within urban or high voice/data traffic areas

Motorola’s combined software and services capabilities haveenabled many of our GSM customers to experience up to:• 30% improvement in capacity without additional CapEx • 33% improvement in mean time drops • 22% increase in call volume (often within two months of deployment)

Page 6: MOTOROLA GSM SOLUTIONS

MOTOROLA'S LIFECYCLE SERVICESMotorola’s Lifecycle Services combine comprehensive consulting services and leading-edge technical expertise for every stage of yournetwork's growth, providing a total solution for the design, deployment, operations, performance, and evolution of your GSM network.

Motorola’s complete offering of Lifecycle Services includes:

• Design and Planning Services. Motorola’s Design and Planning Services help you design and implement a high-performance, data-ready, scalable network that will take you into new markets and deliver superior performance.

• Deployment Services. Installation and Commissioning Services, Program Management, Site Identification, Acquisition and Permitting Services, Site Surveys, and Turnkey Services tackle everything from the initial site survey to the commercial launch and beyond, ensuring smooth implementation and delivery.

• Operations Services. Managed Network Operations, IT Professional Services, Technical Information Products/Services, and a comprehensive Network Support Program, ensure comprehensive operational, troubleshooting, and maintenance support that keeps your network running smoothly and ensures high network availability.

• Performance Services. GSM Network Optimization Services provide multi-vendor optimization of 2G and 2.5G networks based on unique modeling and data analysis tools, which utilize real measurement report data from network users in the optimization process.

• Evolution Services. With Motorola knowledge, tools, and resources, you can conduct comprehensive planning scenarios, accurately model service mixes, and quickly create network simulations for GPRS or UMTS enhanced networks, while gracefully evolving yourservice offerings.

PSTN

MSC

Antennas

Handsets

2GCircuit Core

2.5GPacket Core

2GRANFeatures

NetworkManagement

Features

MessagingPlatforms

MotorolaLifecycle Services

BillingPlatforms

Intercepts

BSC

BTS BTS

HLR SGSN

GGSN

PDNMOTOROLA GSM ARCHITECTURE

BSC - Base Site ConControllerBTS - Base Transceiverver StationGGSN - Gateway GPRS SuppSupport Node HLR - Home Location RegisterMSC - Mobile Switching CenterPDN - Packet Data NetworkPSTN - Public Switched Telephone NetworkRAN - Radio Access NetworkSGSN - Serving GPRS Support Node

When it comes to selecting a GSM network, subscribers have the final word. They are not interested in technological challenges. They are concernedwith being able to make a call from wherever they happen to be. That is why successful network operators need a comprehensive and cost-effectivenetwork, backed by architecture components that ensure stability, reliability, coverage, and capacity.

Page 7: MOTOROLA GSM SOLUTIONS

With 140 million GSM subscribers as of October 2002, China Mobile isChina’s largest wireless operator. Motorola has installed GSM networks ineighteen provinces to date, making Motorola the major GSM leader in thecountry. In addition, China Mobile continues to replace other GSM industryvendors with Motorola networks.

MOTOROLA MESSAGING SOLUTIONSCommitted to innovation in wireless technology, Motorola’s robust integrated messaging solutions support the GSM market, facilitatingmigration from SMS to EMS to MMS and providing scalable operator solutions that reduce costs, provide competitive advantage, andgenerate profitable new revenues.

Motorola Messaging Components:• Message Register (MR) SMSC cost effectively supports a broad array of functions on a single, flexible, feature-rich, and high-availability

platform that promotes a wide range of compelling messaging services.

• SMS Gateway (SMSG) inter-carrier, inter-technology messaging capabilities increase traffic and enhance revenues by expanding the reach of your messaging customers.

• Multimedia Messaging Service Center (MMSC) is a highly scalable, standards-based architecture that offers SMS, EMS and MMSmessaging capability, simplifying migration from one to another.

HANDSETSRounding out Motorola’s end to end integrated network solution is our full line of wireless handsets. Our new generation of devices provides an exciting new experience for your users and delivers the full range of communications and entertainment features throughhigh-speed voice and data functionality. Motorola was first to market with handsets that uniquely deliver the total communication experience enabled by personalized multi-media applications. And Motorola’s feature servers and platforms that support these types ofapplications easily integrate into existing GSM/GPRS networks.

GSM NETWORKS DELIVER FOR TODAY AND PREPARE FOR TOMORROWMotorola’s GSM solutions are designed to provide you with the right technology at the right time. You reap the benefits of a core networkthat is open, scalable, reliable, distributed, ensures high availability, and delivers carrier-grade service from a network of servers, routers,and gateways.

And while Motorola’s advanced messaging functionality helps you increase revenue, build subscriber loyalty, and reduce churn, ourLifecycle Services keep your network operations running at peak efficiency. Your users are assured anywhere/anytime mobility and messaging services delivered through the latest design in handsets, integrated services, and applications.

We realize that your network never stops evolving. A network evolution plan must ensure smooth migration to the next generation ofwireless technology… on your timetable.

Trust the leader in wireless solutions. Motorola’s scalable, flexible, and cost effective GSM network infrastructure, services and handsets,will start you down the path to maximum profitability with solutions that will reduce costs, increase subscriber loyalty, and increase ARPU.

Page 8: MOTOROLA GSM SOLUTIONS

MOTOROLA and the Stylized M Logo are registered in the U.S. Patent and Trademark Office. All other product or service names are the property of their respective owners.©Motorola, Inc. 2003.

GTSS-146

MOTOROLA, INC.

INTERNET ADDRESSwww.motorola.com/networkoperators

0503GTSSGM2000