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MSD LYBIA BONE BUSINESS REVIEW
Market over viewTotal potential Account number (private
+public) in average 250 COVERAGE ACCOUNT
Total potential pharmacies in averageClass TRIPOLI MASRATA BENGHAZIA 160 40 80B 340 130 220TOTAL (970)
500 170 300
Total coverage all specialties in averageAREA TRIPOLI
(WEST)BENGHAZI (EAST)
TOTAL
NUMBER 1550 650 2200
BONE LINE COVERAGE IN 2014SP. TRIPOLI
(WEST AREA)
BENGHAZI(EAST AREA|)
TOTAL K.O.L
SPEAKER
ORTHOPEDIC 200 50 250 7 1RHUMATOLOGY 18 9 27 3ENDOCRINOLOGY(OSTEOPOROSISE)
7 3 10 2
NEURO SURG. 10 5 15 3GP (IM) 20 8 27
TOTAL 330
ARCOXIA 2010 (7 TABLET)
ARCOXIA 2012 (7 TABLET)
ARCOXIA2013 (7,14 TABLET)
0 10000 20000 30000 40000 50000 60000
ARCOXIA
2013 GR% 326%
2014 GR% +4%
y 2013 y 2014515005200052500530005350054000545005500055500
Arcoxia
Axis Title
37524 17457
GR % +42 packs
14 tab.packs 7 &14 tab,
24%
29%
46%
ARCOXIAARC 60 ARC90 ARC 120
2014 success story PenetrationAll sectors
Tender(mso –
hospitals direct orders)
Private big accounts polyclinics
FOSAVANCE FOSAMAX0200400600800
10001200
2014
Libya standalone
Dubai 16 customer
Barcelona 4 customer
2015