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MOSAIC network provides advertisers with targeted digital out-of-home advertising tailored to the audience,location or time of day, and offers measurable and relevant experiences for increasingly engaged consumers.
Our portfolio offers some of the most popular destinations in Singapore, drawing over 17 million visitorsmonthly. We are continuously expanding our portfolio with selected venues that boast the most potential foradvertisers based on location, traffic figures, customers profile and tenant mix.
No matter what the objectives are, MOSAIC MediaHouse offers advertisers and brands an exclusive, digitalformat to engage the target audience, and effectively reach the mass segment of the population.
We help advertisers reach targeted consumers through innovative and engaging digital out-of-home media.
CatalogueQ3 2012
Media
QRBoard™Digital
QRBoard™Digital
Loop 90
seconds
Specifications
LCD Characteristics 65 inch panel size (high performance) High Resolution LCD HD 1080p full-motion content Full stereo sound Embedded Camera Remotely managed (3G + Wifi) Sleek design
Product Capabilities Automatic start/stop and Self LoopingMovie Clip Duration: 15 sec Loop cycle: 90 sec Operation Hours: 12-13 hrs/day(Mon – Fri: 10 AM – 10 PM, Sat – Sun: 10 AM – 11 PM)
Frequency: 480 – 520 spots/day/unit(7 days/week)
Media Management Interactive rich media Real-time “live” content updates Real-time supervisionMonitoring Automated Audience Measurement Audience based targeting (Male/Female)
QRBoard™ XXL
Digital 65”
Aspect Ratio 9:16 Portrait
Audio On
Definition High
Screen Size 65”
Screen
Resolution
1080 x 1920
Still Y
Video Y
Flash Y
Dynamic Update Y
Optimal Viewing Distance1m – 10m
Total Loop 90 secEditorial 1 x 15 sec (Mall Internal)Ads 5 x 15 sec (Agencies & Advertisers)
Standard campaign 1 x 15 sec per 90 second loop
QRBoard™Digital XXL 65”
Specifications
LCD Characteristics 21.5 inch panel size (high performance) High Resolution LCD HD 1080p full-motion content Full stereo sound Remotely managed (3G + Wifi) Sleek design
Product Capabilities Automatic start/stop and Self LoopingMovie Clip Duration: 15 sec Loop cycle: 90 sec Operation Hours: 12-13 hrs/day(Mon – Fri: 10 AM – 10 PM, Sat – Sun: 10 AM – 11 PM)
Frequency: 480 – 520 spots/day/unit(7 days/week)
Media Management Interactive rich media Real-time “live” content updates Real-time supervisionMonitoring Audience based targeting (Male/Female)
QRBoard™ Small
Digital 21.5”
Aspect Ratio 9:16 Portrait
Audio On
Definition High
Screen Size 21.5”
Screen
Resolution
1080 x 1920
Still Y
Video Y
Flash Y (Light)
Dynamic Update Y
Loop 90
secondsTotal Loop 90 sec
Editorial 1 x 15 sec (Mall Internal)Ads 5 x 15 sec (Agencies & Advertisers)
Standard campaign 1 x 15 sec per 90 second loop
Optimal Viewing Distance1m – 3m
QRBoard™Digital Small
21.5”
Accurate and reliable data to measure advertising ROI.
As part of our commitment to provide transparency and accountability to our clients, MOSAIC MediaHouseoffers advertisers two sets of metrics for every campaign: a proof‐of‐play report and audience figures. Thismakes it easier for our advertisers to have a clear picture of when and where their content was played as wellas measure the return on their investment.
Proof-of-play is a key metric to compare the number of planned ‘ad plays’ — known as ‘ad repetitions’ —with the achieved ones. Our proof-of-play reporting system – BroadSign – was previously audited byArbitron to give our clients an added level of transparency and assurance.
MOSAIC’s audience measurement system is powered by Intel® facial recognition technology and providesvaluable data on age, gender, total number of viewers and amount of time a person looked at the display(i.e. dwell and attention time).
Proof-of-play
Audience Impression Metrics
Insight
6611shopping malls
17.3Mshoppers monthly QRBoard™
MOSAIC portfolio offers some of the most popular destinations in Singapore, drawing over 17 million visitors monthly.
PortfolioOverview
Profile
Shopper Traffic in 201138.4 million
Customer ProfileProfessionals, Managers, Executives,Businessmen, Young Adults, Youth,Women, Men, 15-34, Teens, Students,Generation X, Generation Y
Tenant Mix
Location
200 Victoria Street, Singapore 188021
Operating Hours
10:00am to 10:00pm Daily
http://www.bugisjunction-mall.com.sg
Located in the heart of Singapore’s Civic
and Cultural District, Bugis Junction
enjoys direct connectivity to the Bugis
MRT station from the basement level, and
is well served by major public bus routes.
In line with its close proximity to the
Singapore Management University,
LASALLE College of the Arts and School
of the Arts, Bugis Junction is positioned
as a modern fashion, dining and
entertainment destination mall targeted at
young adults and professionals,
managers, executives and businessmen
(PMEBs).
Anchor Tenants BHG
Key Retailers Cold Storage, Food Junction, Shaw Theatres, Crystal JadeRestaurant, Esprit, KinokuniyaBookstore, Topshop & Topman, Nando’s, MANGO, Itacho Sushi
No of Retail Stores 235 units
Bugis Junction
Floor Plan
B1
L2
Media3 panels located at B1 and L2
[ B1 – MRT Escalator ]
[ B1 – Central Hallway ]
[ L2 – Escalator Pillar ]
Shopper Traffic in 201138.4 million
Bugis Junction
Photostream
[ L2 – Escalator Pillar ]
[ B1 – MRT Escalator ]
[ B1 – Central Hallway ]
Shopper Traffic in 201138.4 million
Bugis Junction
Profile
Bukit Panjang Plaza (BPP) is located in
the high-density residential area of Bukit
Panjang New Town, in the north-western
region of Singapore. The four-storey mall,
with two levels of basement car park, is
conveniently located between the Bukit
Panjang and Senja LRT stations, and
adjacent to the Bukit Panjang bus
interchange.
Shopper Traffic in 201112.2 million
Customer ProfileResidents living in the vicinity,Families, Youth, Women, Men, 15-34, Teens, Students,Generation X, Generation Y
Tenant Mix
Anchor Tenants NTUC FairPrice
Key Retailers Bukit Panjang Community Library, Kopitiam, Daiso, Harvey Norman, Popular Bookstore, Jean Yip, McDonald's, Royal Sporting House, Watsons
No of Retail Stores 107 units
Location
1 Jelebu Road Singapore 67774
Operating Hours
10:00am to 10:00pm Daily
http://www.bukitpanjangplaza.com.sg
Bukit PanjangPlaza
Floor Plan
L2
L1
[ L1 – Front Entrance ]
[ L2 – Side Entrance ]
Shopper Traffic in 201112.2 million
Media2 panels located at L1 and L2
Bukit PanjangPlaza
Photostream
[ L1 – Front Entrance ]
[ L2 – Side Entrance ]
Shopper Traffic in 201112.2 million
Bukit PanjangPlaza
Profile
Clarke Quay, which is zoned as a
commercial development within a
conservation area, is an integrated food
and beverage, entertainment and lifestyle
riverfront destination. It is located along
the Singapore River and at the fringe of
the Central Business District. It is within
walking distance of the Clarke Quay MRT
station, making it easily accessible by
public transportation.
Shopper Traffic in 201112.6 million
Customer ProfileProfessionals, Managers, Executives,Businessmen, Tourists, Young Adults, Youth,Women, Men, 15-34, Teens, Students,Generation X, Generation Y
Tenant Mix
Anchor Tenants Bar Cocoon @ The Forbidden City, Shanghai Dolly, Zirca, Lunar
Key Retailers Royal Selangor, Attica, The Arena, The Pump Room, Hooters, Baize & China One, G-Max ReverseBungy, GX Swing
No of Retail Stores 60 units
Location
Clarke Quay, 3 River Valley Road, Singapore 179024
Operating Hours
10:00am to 10:00pm Daily
http://www.clarkequay.com.sg
Clarke Quay
Floor Plan
L1
[ Restroom x12 ]
Shopper Traffic in 201112.6 million
Media12 panels located at all restrooms
Clarke Quay
Photostream
[ Restroom x12 ]
[ QRBoard™ Small ]
Shopper Traffic in 201112.6 million
Clarke Quay
Profile
Funan DigitaLife Mall (Funan) enjoys an
excellent location in the downtown core
and tourist belt of Singapore. It is within
walking distance to the City Hall MRT
interchange station and the Clarke Quay
MRT station, which puts it in close
proximity to the riverside food & beverage
and entertainment precincts such as
Clarke Quay and Boat Quay. Together
with a unique mix of reputable retailers
that offer genuine products and quality
customer service, Funan is one of
Singapore’s choice destinations for IT,
gaming, digital and lifestyle products.
Shopper Traffic in 201110.2 million
Customer ProfileProfessionals, Managers, Executives,Businessmen, Tourists, Families, Youth,Women, Men, 15-34, Teens, Students,Generation X, Generation Y
Tenant Mix
Anchor Tenants Challenger
Key Retailers Food Junction, Harvey Norman, South Asia Computer, Newstead, Royal Sporting House, Courts, Juzz1, Digital Asia
No of Retail Stores 196 units
Location
109, North Bridge Road, Singapore 179097
Operating Hours
10:00am to 10:00pm Daily
http://www.funan.com.sg
FunanDigitaLife Mall
Floor Plan
L1
[ L1 – Main Entrance ]
[ L1 – Central Hallway ]
[ L1 – Back Entrance ]
Shopper Traffic in 201110.2 million
Media3 panels located at L1
FunanDigitaLife Mall
Photostream
[ L1 – Central Hallway ]
[ L1 – Back Entrance ]
[ L1 – Main Entrance ]
Shopper Traffic in 201110.2 million
FunanDigitaLife Mall
Profile
IMM Building (IMM) is located in the
western part of Singapore, just a five-
minute walk from the Jurong East MRT
interchange station and bus interchange.
Besides its proximity to the surrounding
residential estates, IMM is close to major
office and industrial developments such
as the International Business Park and
JTC Summit. The five-storey mixed
development comprises retail, office and
warehouse space.
Shopper Traffic in 201016.5 million
Customer ProfileProfessionals, Working Executives, Families, Young Adults, Youth,Women, Men, 15-34, Teens, Students,Generation X, Generation Y
Tenant Mix
Anchor Tenants Best Denki, Daiso, GiantHypermarket
Key Retailers Challenger, Kopitiam, Esprit Outlet, Crocs, Giordano Outlet, Samsonite Outlet, Timberland Outlet, Popular Bookstore, Bagus, New Balance Outlet
No of Retail Stores 247 units
Location
2 Jurong East Street 21, Singapore 609601
Operating Hours
10:00am to 10:00pm Daily
http://www.imm.sg
IMM Building
Floor Plan
L1
L2
[ L2 – Travelator Pillar ]
[ L1 – Side Atrium Central Pillar ]
[ L1 – Atrium A ]
[ L1 – Atrium B ]
Shopper Traffic in 201016.5 million
Media4 panels located at L1 and L2
IMM Building
Photostream
[ L1 – Side Atrium Central Pillar ]
[ L2 – Travelator Pillar ][ L1 – Main Atrium Pillar B ]
[ L1 – Main Atrium Pillar A ]
Shopper Traffic in 201016.5 million
IMM Building
Profile
Lot One Shoppers’ Mall (Lot One) is
situated in the heart of the Choa Chu
Kang housing estate, in the north-western
region of Singapore. The mall is well
connected by major arterial roads and is
next to the Choa Chu Kang MRT/LRT
stations and bus interchange. The six-
storey retail mall enjoys a large shopper
catchment, comprising residents in the
Choa Chu Kang, Bukit Panjang, Bukit
Batok and Upper Bukit Timah precincts,
uniformed personnel from military camps
in the vicinity, as well as students from
nearby schools.
Shopper Traffic in 201117.2 million
Customer ProfileResidents living in the vicinity,Families, Youth, Women, Men, 15-34, Teens, Students, Generation X, Generation Y
Tenant Mix
Anchor Tenants BHG, Choa Chu Kang Library, Courts, Food Junction, NTUC Fairprice, Shaw Theatres
Key Retailers Cotton On/Cotton On Body, Jean Yip Hub, Kiddy Palace, Levi's, McDonald's, Popular Bookstore, Smiggle, Etude House
No of Retail Stores 156 units
Location
21 Choa Chu Kang Ave 4, Singapore 689812
Operating Hours
10:00am to 10:00pm Daily
http://www.lot1.com.sg
Lot OneShoppers’ Mall
Floor Plan
B1
L1
[ B1 – Parking Travelator ]
[ B1 – Outdoor Entrance ]
[ L1 – Central Hallway ]
Shopper Traffic in 201117.2 million
Media3 panels located at B1 and L1
Lot OneShoppers’ Mall
Photostream
[ B1 – Outdoor Entrance ]
[ L1 – Central Hallway ] [ B1 – Parking Travelator ]
Shopper Traffic in 201117.2 million
Lot OneShoppers’ Mall
Profile
Plaza Singapura is located along Orchard
Road, Singapore’s main shopping belt.
This prime freehold property boasts a
direct Basement 2 link to the Dhoby
Ghaut MRT interchange station, which
connects three main train lines, including
the Circle Line. The mall’s broad-based
positioning, coupled with its strong focus
on basic consumer goods and services,
differentiates itself from other malls along
Orchard Road, and allows it to attract a
wide range of shoppers – families, youths
and working adults – from all over
Singapore.
Shopper Traffic in 201123.3 million
Customer ProfileProfessionals, Managers, Executives,Businessmen, Families, Young Adults, Youth,Women, Men, 15-34, Teens, Students,Generation X, Generation Y
Tenant Mix
Anchor Tenants Carrefour Hypermarket, Golden Village Multiplex, Spotlight
Key Retailers Marks & Spencer, Kopitiam, Yamaha Music School, Daiso, Jean Yip Hub, Starhub, Times The Bookshop, Made With Love
No of Retail Stores 231 units
Location
68 Orchard Road, Singapore 238839
Operating Hours
10:00am to 10:00pm Daily
http://www.plazasingapura.com.sg
PlazaSingapura
Floor Plan
B2
B1
[ B2 – MRT Left Pillar ]
[ B1 – B2 Escalator ]
[ B1 – L1 Escalator ]
Shopper Traffic in 201123.3 million
Media3 panels located at B2 and B1
PlazaSingapura
Photostream
[ B2 – MRT Left Pillar ] [ B1 – L1 Escalator ]
[ B1 – B2 Escalator ]
Shopper Traffic in 201123.3 million
PlazaSingapura
Profile
Rivervale Mall is located at the junction of
Rivervale Drive and Rivervale Crescent in
Sengkang New Town. The mall is
strategically situated beside the Rumbia
LRT station, which is linked to the
Sengkang MRT station. In addition,
Rivervale Mall provides a free shuttle bus
service that plies two routes within the
Sengkang, Anchorvale and Compassvale
estates. With its accessible location, the
three-storey mall is a popular and
convenient shopping destination for
residents living in the vicinity.
Shopper Traffic in 20118.7 million
Customer ProfileResidents living in the vicinity,Families, Youth, Women, Men, 15-34, Teens, Students, Generation X, Generation Y
Tenant Mix
Anchor Tenants NTUC Fairprice
Key Retailers NTUC Foodfare, Daiso, Bata, EuYan Sang TCM, McDonald's, Long John Silver's, Guardian, KFC, BBQ Chicken, Watsons, Kimage, NTUC Denticare, Unity NTUC Healthcare
No of Retail Stores 68 units
Location
11 Rivervale Crescent, Singapore 545082
Operating Hours
10:00am to 10:00pm Daily
http://www.rivervalemall.com.sg
RivervaleMall
Floor Plan
L1
L3
[ L1 – Central Hallway ]
[ L3 – Main Escalator ]
[ L1 – Central Pillar ]
Shopper Traffic in 20118.7 million
Media3 panels located at L1 and L3
RivervaleMall
Photostream
[ L1 – Central Hallway ]
[ L3 – Main Escalator ]
[ L1 – Central Pillar ]
Shopper Traffic in 20118.7 million
RivervaleMall
Profile
Sembawang Shopping Centre (SSC) is
situated in close proximity to Yishun and
Sembawang MRT stations. The mall
provides a free shuttle bus service which
plies between SSC and the Yishun and
Sembawang MRT stations. On weekdays,
SSC also operates a free lunch-time
shuttle bus to the nearby industrial estate.
Re-developed and re-opened in
December 2008, the mall houses four
levels of retail space, including a
basement level, as well as three floors of
car park.
Customer ProfileFamilies, Army Personnel, PMETS, Expatriates, Women, Men, 15-34, Students
Trade Mix
Basement 1 Hypermarket, Sporting Goods & Apparels, F&B, Entertainment, Services
Level 1 Value Store, Home Furnishing, Fashion, Beauty & Health, F&B, Jewellery & Watches
Level 2 Fashion, Shoes & Bags, Beauty & Health, Books, Gifts & Souvenirs, Home Furnishings, Food Court, F&B
Level 3 F&B, Education, Services, Children's Playground, Car Park
Level 4 Car Park
Level 5 Car Park
Location
604 Sembawang Road, Singapore 758459
Operating Hours
10:00am to 10:00pm Daily
http://www.sembawangsc.com.sg
SembawangShopping
Centre
Floor Plan
B1
L1
[ B1 – Escalator Pillar ]
[ L1 – Escalator Pillar ]
Media2 panels located at B1 and L1
SembawangShopping
Centre
Photostream
[ B1 – Escalator Pillar ]
[ L1 – Escalator Pillar ]
SembawangShopping
Centre
Profile
Tampines Mall, located in the densely
populated residential area of Tampines, is
one of Singapore’s leading suburban
malls. It is conveniently situated within the
Tampines Regional Centre, the first and
most developed regional centre in
Singapore, and enjoys easy access via
the Tampines MRT station and bus
interchange. To meet the needs of
middle-income consumers living and
working around the bustling Tampines
Regional Centre, Tampines Mall provides
a varied mix of shopping, dining and
entertainment options for families,
professionals and young adults.
Shopper Traffic in 201127.4 million
Customer ProfileProfessionals, Working Executives, Families, Young Adults, Youth,Women, Men, 15-34, Teens, Students, Generation X, Generation Y
Tenant Mix
Anchor Tenants Golden Village Multiplex, Isetan, NTUC FairPrice
Key Retailers Courts, Popular Bookstore, Toys "R" Us, Yamaha Music School, Kopitiam
No of Retail Stores 174 units
Location
4 Tampines Central 5, Singapore 529510
Operating Hours
10:00am to 10:00pm Daily
http://www.tampinesmall.com.sg
TampinesMall
Floor Plan
B1
L1
[ B1 – Central Hallway ]
[ L1 – Main Entrance ]
[ L1 – Directory]
Shopper Traffic in 201127.4 million
Media7 panels located at B1, L1, L2, L3 and L4
TampinesMall
Floor Plan
L2
Shopper Traffic in 201127.4 million
Media7 panels located at B1, L1, L2, L3 and L4
L3
[ L2 – Hallway Pillar ]
[ L2 – Escalator Pillar ]
[ L3 – Escalator Pillar ]
TampinesMall
Floor Plan
L4
Shopper Traffic in 201127.4 million
Media7 panels located at B1, L1, L2, L3 and L4
[ L4 – Escalator Pillar ]
TampinesMall
Photostream
[ L1 – Main Entrance ]
[ L1 – Directory Area ]
[ B1 – Central Hallway ]
Shopper Traffic in 201127.4 million
TampinesMall
Photostream
[ L2 – Escalator Pillar ]
[ L3 – Escalator Pillar ]
[ L2 – Hallway Pillar ]
[ L4 – Escalator Pillar ]
Shopper Traffic in 201127.4 million
TampinesMall
Profile
Fast becoming one of the most popular
shopping destinations in the Orchard
Road belt, 313@somerset is conveniently
accessible via Mass Rapid Transit (MRT),
major bus stops, and pedestrian routes
linking Somerset Road to Orchard Road.
It is situated directly above the Somerset
MRT station with a direct entry and exit
point at Basement 2.
Shopper Traffic in 201136 million
Customer ProfileProfessionals, Working Executives, Families, Young Adults, Youth,Women, Men, 15-34, Teens, Students, Generation X, Generation Y
Tenant Mix
Anchor Tenants Forever 21, HMV, Uniqlo, Zara, New Look, Food Republic, Marche , Cold Storage Specialty, STADIUM
Key Retailers EpiCentre, Starhub, HARRIS Planerds
No of Retail Stores 177 units
Where
313 Orchard Road, Singapore 238895
Operating Hours
10:00am to 10:00pm Mon – Fri
10:00am to 11:00pm Sat – Sun
http://www.313somerset.com.sg
313@somerset
Floor Plan Shopper Traffic in 201136 million
Media24 panels (B3, B2, B1, L1, L2, L3, L4, L5, L6, L7)
313@somerset
Photostream Shopper Traffic in 201136 million
Lift Lobbies Overview
313@somerset
Photostream Shopper Traffic in 201136 million
Restrooms Overview
313@somerset
QRBoard™ Small – 21.5” Units Total Price Per Week (SGD)
Clarke Quay 12 600
313@Somerset 24 1200
Rates
QRBoard™ XXL – 65” Units Total Price Per Week (SGD)
Bugis Junction 3 900
Bukit Panjang Plaza 2 600
Funan DigitaLife Mall 3 900
IMM Building 4 1200
Lot One Shopper’s Mall 3 900
Plaza Singapura 3 900
Rivervale Mall 3 900
Sembawang Shopping Centre 2 600
Tampines Mall 7 2000
Media Packs Units Total Price Per Week (SGD)
XXL Only 30 7800
Small Only 36 1800
All rates are in SGD dollars Bookings are subject to availabilityMinimum campaign period : 2 Weeks Rates subject to change without notice
Options and variables affecting the pricing:- Brand exclusivity- Timing of the year (peak periods)- Location picking & positioning
Our Rates
Audience Packs Units Media Total Price Per Week (SGD)
PMEBs 58 22 XXL + 36 Small 7600
15-34 66 30 XXL + 36 Small 8800
Youth & Family 66 30 XXL + 36 Small 8800
Tourists 39 3 XXL + 36 Small 2700
Rates
Network Packs Units Media Total Price Per Week (SGD)
Full Network 42 30 XXL + 36 Small 8800
Half Network 15 15 XXL 4200
Limited Network 7 7 XXL 2000
Central 45 9 XXL + 36 Small 4000
Heartland 21 21 XXL 5600
All rates are in SGD dollars Bookings are subject to availabilityMinimum campaign period : 2 Weeks Rates subject to change without notice
Options and variables affecting the pricing:- Brand exclusivity- Timing of the year (peak periods)- Location picking & positioning
PMEBs: Bugis Junction, Clarke Quay, Funan DigitaLife Mall, IMM Building, Plaza Singapura, Sembawang Shopping Centre, Tampines Mall15-34: 313@somerset, Bugis Junction, Bukit Panjang Plaza, Clarke Quay, Funan DigitaLife Mall, IMM Building, Lot One Shoppers’ Mall, Plaza Singapura,Rivervale Mall, Sembawang Shopping Centre, Tampines MallYouth & Family: 313@somerset, Bugis Junction, Bukit Panjang Plaza, Clarke Quay, Funan DigitaLife Mall, IMM Building, Lot One Shoppers’ Mall, PlazaSingapura, Rivervale Mall, Sembawang Shopping Centre, Tampines MallTourists: 313@somerset, Clarke Quay, Funan DigitaLife Mall
Central: 313@somerset, Bugis Junction, Clarke Quay, Funan DigitaLife Mall, Plaza SingapuraHeartland: Bukit Panjang Plaza, IMM Building, Lot One Shoppers’ Mall, Rivervale Mall, Sembawang Shopping Centre, Tampines Mall
Continuity Discount 4+ Weeks 12+ Weeks 24+ Weeks
-10% -30% -40%
Our Rates
Copyright © 2012 MOSAIC MediaHouse. All rights reserved.
MOSAIC MediaHouse and the MOSAIC MediaHouse logo are trademarks of MOSAIC
MediaHouse Pte. Ltd. Other product and service names are trademarks or registered
trademarks of their respective companies.
MOSAIC MediaHouse Pte. Ltd.28 Maxwell Road
#03-05 Red Dot Traffic
Singapore 069120.
Tel: +65 6592 5290
Fax: +65 6536 3367
www.mosaicmediahouse.com