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More than Talk: Case Studies on HR Incentives Facilitating Corporate Sustainability Agendas
Ellen Weinreb, Weinreb Group Sustainability Recruiting Andy Broderick, Vancity Jonathan Atwood, Unilever Suzanne Fallender, Intel
Sustainability & Employee Engagement
Suzanne Fallender Intel Corporation June 4, 2013
Intel's Vision
This decade we will create and extend computing technology to connect and enrich the life of every person on Earth
2 Copyright © 2013 Intel Corporation. All rights reserved. Intel and the Intel logo are trademarks or registered trademarks of Intel Corporation or its subsidiaries in the United States and other countries. .
What motivates
your employees?
Copyright © 2013 Intel Corporation. All rights reserved. Intel and the Intel logo are trademarks or registered trademarks of Intel Corporation or its subsidiaries in the United States and other countries. .
3
Intel Employee Engagement Model for CSR/Sustainability
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Copyright © 2013 Intel Corporation. All rights reserved. Intel and the Intel logo are trademarks or registered trademarks of Intel Corporation or its subsidiaries in the United States and other countries. .
4
Linking Compensation
!!Corporate governance topic on linking CSR with executive pay
!!Intel “Employee Bonus” – variable compensation plan for all levels of employees and executives !! absolute and relative financial performance
!! company-wide operational goals
!!2008: Incorporated environmental metrics into operational goal component for the first time
!!2009-2012: Adjust specifics metrics each year based on priorities and needed action
Sustainability in Action Program
•! Fund innovative employee ideas and projects •! Incentives: funding opportunities, rewarding projects
recognition •! Examples: bee boxes, speaker series, café waste
composting, algae biofuel, “Valley of the sunflowers,” pencil boxes from waste
Engagement in Education Initiatives
Intel Int’l Science & Engineering Fair
•!Employee volunteers serve as judges and volunteers in science fairs around the world
“Girl Rising” and 10x10 action campaign
•!Intel employees hosted film screenings/volunteered with partner NGOs to advance education and technology access for girls and women
Intel Education Service Corps
•!Employee teams travel to install Intel-based classmate PCs and train teachers and students in partnership with local NGOs in developing markets
7 Copyright © 2013 Intel Corporation. All rights reserved. Intel and the Intel logo are trademarks or registered trademarks of Intel Corporation or its subsidiaries in the United States and other countries. .
Questions
For more information, please visit: www.intel.com/go/responsibility http://blogs.intel.com/csr
Follow us on Twitter: @intelinvolved
values-based banking
incentives and impact
Vancity History of “Firsts”
1961: Vancity lends to women without a male
co-signer.
1981: Elects first female board member.
1986: Canada's first socially responsible mutual fund.
2008: Vancity is carbon neutral.
2002: First FI to market to gay and lesbian
community.
2011: Largest in Canada to adopt Living
Wage policy.
7
We orient and on
board to Vision
We screen for skill;
hire for fit
We lead to vision
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Recruit, Onboard and Lead to Vision
At Vancity: the behaviours we demonstrate to
Redefine Wealth
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Program Overview
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Organizational Targets
What’s required to Redefine Wealth
12
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What do we look for?
When we select we assess for:
•! Research •! Experience
•! Technical
Representative of our diverse membership
Passionate about the
Community & our Vision
•! Culture Fit
•! Career Development •! Member-Led
Innovation
How do we screen candidates?
We ask various assessment questions:
•! What does Make Good Money™ meant to you? •! What does Building Healthy Communities mean to you?
•! What does Redefining Wealth mean to you? •! What inspires you to be your best self at work?
Cultural Assessments
Technical Assessments
Candidate Assessments
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Why Invest….More Engaged & Productive Staff
Sources: Kotter and Husker longitudinal research of Fortune 500 companies , Gallup Research, Hewitt Report on Top 50 Companies in Canada (2006),
Alfes et al 2012 (reported in CIPD “future fit organisations” engagement research), Deloitte Research
The benefits resulting from focusing on recruitment and on boarding:
“Inspired Cultures Drive Prosperity…Inspired Leaders Drive Inspired Cultures”
Person-organization fit (values, mission and vision) is a stronger driver of engagement
than quality of line manager relationship
52% increases in retention of the right talent 60% increase in time-to-productivity
53% increase in member satisfaction 2x the level of employee engagement
Companies with strong leadership create more engaged workforces; which
outperform competitors :
Revenue grows more than 4x faster Rate of job creation 7x higher
Customer loyalty 56% above competitors Employee retention 44% above competitors
18
Vancity’s vision
redefining wealth
. . . . you can only truly prosper as an
individual if you are surrounded by and
connected to a vibrant, healthy community
that is sustainable for the long term . . . .
HR INCENTIVES PANEL Jonathan Atwood
VP Sustainable Living & Corporate Communications, Unilever
Sustainable Brands Conference, June 4, 2013
How do we Embed the
Sustainable Living Plan into
our business?
AND…
Our Goals
Our internal
Campaigns
A VIRTUOUS CIRCLE OF GROWTH
HOW IS SUSTAINABLE LIVING TIED TO REMUNERATION?
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