2017

DUNKIN’ DONUTS

"Year of Good Citizen Service"

FACULTY OF BUSINESS MANAGEMENT

PROFESSIONAL ACADEMIC SCHOOL OF BUSINESS

MANAGEMENT

DUNKIN´DONUTS

AUTHORS

- BULLON PUERTAS JONATHAN ALEXANDER

- DELGADO VERGARAY ROSA INES

- ORE AÑAÑOS ROSA

- PACHECO GUTIERREZ CESAR GUSTAVO

- VICTORINO PIZANGO LADY NIKKA

CAREER

BUSINESS MANAGEMENT

CYCLE AND MODULE

5TH “B”

LINE OF RESEARCH

ENGLISH COURSE

TEACHER

RAUL HUAMANI

LIMA – PERU

2017 – II

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DEDICATION

We dedicate this work to Almighty God for giving us being and wisdom; it has always

helped us to get ahead at all times. Especially in the most difficult ones. To our parents,

who are our source of inspiration, this achievement is yours for guiding us daily and

promoting the fulfillment of my goals. Although many times the road is a bit complicated,

they have motivated me with their advice and skills to realize our dreams.

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GRATITUDE

First of all we thank God, our parents, for giving us the opportunity to study. In addition,

special thanks to Professor Raul Huamani, for allowing us to present our report on this

occasion. And finally, we thank Dunkin 'Donuts for opening the doors and kindly giving us

their business information.

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INDEX DEDICATION .................................................................................................................................... ii

GRATITUDE ......................................................................................................................................iii

1. COMPANY DESCRIPTION ...................................................................................................... 1

1.1. MISSION ............................................................................................................................ 1

1.2. VIEW .................................................................................................................................. 1

1.3. VALUES ............................................................................................................................. 1

2. ORGANIZATION CHART ........................................................................................................ 2

2.1. AREA OF MARKETING ................................................................................................... 3

2.2. AREA OF OPERATIONS .................................................................................................. 3

2.3. AREA OF INTERNAL CONTROL ................................................................................... 4

2.4. AREA OF TRAINING........................................................................................................ 4

2.5. AREA OF DISTRIBUTION ............................................................................................... 4

ANNEXES .......................................................................................................................................... 5

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1. COMPANY DESCRIPTION

Dunkin' Donuts is a multinational chain

of coffee shop franchises specializing in

donuts was founded by William

Rosenberg, in 1950 in Quincy,

Massachusetts, United States. Dunkin

'Donuts can be translated as Soaking

Donuts, since Dunkin' is the contraction

of the gerund of the English verb "to

dunk" (dunking), which means to soak.

In Spain it is known as Dunkin' Coffee.

The parent company of the chain is currently called Dunkin' Brands, which also

owns the ice cream firm Baskin Robbins.

In Peru, the first store opens its stores on Av. Larco on December 10, 1996. It grew

hand in hand with the Alcántara family with 28 stores in Peru until it was purchased

by the Intercrop group in November 2012. There to date they have 56 stores and

keep growing!

1.1. MISSION

To provide the best gastronomic experience for the quality of our product,

excellence in service and the commitment of the best collaborators.

1.2. VIEW

It is the number one company in drinks, sandwich and pastry in Peru.

1.3. VALUES

Commitment

Excellence

Teamwork

Transparency

Innovation

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2. ORGANIZATION CHART

Unit manager

(Sandra Merino)

Chief of Marketing

(Gretel Garcia)

Marketing assistant

(Valeria Aguirre)

Chief of Operations (Katia Olivo)

Operations assistant

(Jhonatan Bullon)

Internal control

(Lelie Sanchez)

Superintendent 1 (Edgar Alfaro)

Superintendent 2

(Freddy Sotelo)

Superintendent 3

(Victor Garcia)

Superintendent 4

(Miguel Zaldivar)

Chief of Training

(Victor Hugo Barrezueta)

Training assistant

Chief of distribution

(Jose Villanueva)

Imports and purchases

(Ana Angeles)

Logistics and distribution

assistant

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2.1. AREA OF MARKETING

The marketing area is responsible for the following functions:

Follow the marketing plan developed annually.

Innovate and create promotions for the promotion of products.

Identify indicators that show the behavior of the sale per store.

Approve the resources of the area.

Identify marketing problems to solve them.

Check store sales daily.

Launch promotions eventually.

Do not exceed your budget by launching a product through advertising.

Search strategic alliances with other companies.

Update the advertising every so often.

2.2. AREA OF OPERATIONS

The operations area is responsible for the following functions:

Evaluate the operative and functional part of the store through weekly

and monthly indicators.

Provide resources to identify problems and solve them as soon as

possible.

Visualize the small boxes and register them in the system to keep a

general count of each store and its expenses.

Perform the review of the outputs and incoming goods to the company:

the products for each store.

Check inventory in physical for total supervision of each store.

Management of systems, applications, products in data processing (SAP)

for better cost control.

Supervise stores and see that they are in good condition.

To replace the money when the stores make an expense, either by means

of an invoice or a mobility receipt.

Evaluate the store monthly by qualifying mortgage securities

(ROR).Verify that there is not much loss of products in the store.

Keep stores in perfect condition.

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2.3. AREA OF INTERNAL CONTROL

The internal control area is responsible for the following functions:

Evaluate partially the costs in the SAP.

Verify recipe downloads.

Check the cost of sale and monthly indicators to be presented to the unit

manager.

Identify the problems generated by the system.

Check that all stores make the interface.

Verify that stores do the inventory weekly.

Track all stores to see if they perform their functions.

Make adjustments in stores that are necessary.

Check monthly the conditions in which each store is.

If they have a problem they are the ones in charge of reporting.

Implement an action plan for stores every month.

2.4. AREA OF TRAINING

The training area is responsible for the following functions:

Select the staff.

Interview with job applicants.

Visualize the administrative part of the training and the motivational part

of the workers.

Implement new things to improve the work climate of each store and the

brand.

Perform training for each new person who enters the company.

Generate motivation and confidence in new children and try to execute

all the new options in the area.

Reward responsible workers who make a merit to learn.

Do visual aids for stores.

2.5. AREA OF DISTRIBUTION

The distribution area is responsible for the following functions:

Organize the orders and the distribution dates of each store, which has an

estimated reception period.

Report the Fill Rate (order fulfillment process) for the unit manager

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Maintain the warehouse in the best conditions and generate the best

organization.

Contact national suppliers and directly contact the franchise for the

import of products.

Be waiting for the estimated time for the arrival of the product

Check the stock with what counts store so as not to fall into a shortage.

Carry out the operative and executive part of the distribution of products

for the stores

Verify complaints and claims.

Verify the distribution of the products towards their final destination,

which is the stores

Follow the distribution route and verify the fulfillment of the departure

and arrival times, receipt of invoices to the SAP R3 system

Check the stock of the products to avoid shortages and have a separate

schedule for the products (be they dry, frozen, perishable and non-

perishable products).

ANNEXES

Image: Photos of the group members in the company