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HELLO, MOMO1
CONTENTS
Introduction & Resources
Our Team AdvantagesSuccessful
Cases
IntroductionA social platform for millions of youths, an aggregation point for premium players
Momo GameMomo Game is a subsidiary of Momo technology. It is a hi-tech enterprise which concentrates on providing related services of mobile social network for Momotechnology. Momo technology, with the employees of 799, is founded by the former Netease chief editor, Mr. Tang Yan in 2011.The major business of Momo tech covers game operation, customer service, social ecology maintenance and others. It has established a relationship on researching and operating multiple popular mobile games with domestic game developers. With the professional and reliable customer service team, plus technologies like data mining, image recognition, an remarkable achievement on social ecology maintenance has been made.
Platform IntroductionHELLO, MOMO2
Over200million
Registered users
69.8million
Active users
6.1million
GroupsNote: the statistic here is based on the data of December 2015. On the basis of daily active users, launch times and time duration, Momo is the third largest mobile social network platform.
2.9million
Members
Platform IntroductionHELLO, MOMO2
Momo is just second to Tencent based on daily and monthly active users.
Platform IntroductionHELLO, MOMO2
The user age highly matches that of players
High ratio of Android system. Have advantages on charging and retainingPlayers consist of preliminary, deep and R type
The quality, user loyalty and user retention level is 5-10 percent higher than the industry average.
Platform IntroductionHELLO, MOMO2
Platform ResourceDeep integration of social resourcesSuccessful commercial casesMultiform presentation scheme
200 million high-loyalty young users68.9 million active users per moth, high frequency usage and more online users per day
Clouds of premium gamersPlayers consist of preliminary, deep and R typeHave advantages on charging and retaining
Information comes and spreads out from hereJust tap one key to share information through Weibo, Wechat, renren and Momo
Promotion resources based on millions of usersScreen PV6000WMessage flow 3000WPUSH 1000W/Week
Rich customization spreading modeShow, live, e-commerce, offline campaign, strawberry music festivalLBS location customization, battle progress, social network school recruitment, emoticon and skin customization
Cooperation based on MomoTV resources: CCTV, I am a singer, Go fighting, strawberry music festival.Celebrities: Liang Qiaobo, Jia Zhangke
Platform ResourcesHELLO, MOMO2
Powerful capability of user importing based on platform and high user quality
Platform ResourcesHELLO, MOMO2
MomoDancing
8 Million users in total
MomoFishing
Increased by 300K new
users for the launch day
MomoBubble Rabbit
Increased by 200 thousand new users for the launch day
Tank Frontline
DAU100K
60,000,000+Launcher
200,000,000+LBS banner
Platform ResourcesHELLO, MOMO2
launcher
Display AD on the client for all the Momo users during the promotion period. Users will redirect to the game download page to download when tapping on the AD screen.
Time: launching new game + major version updates + major events
LBS Banner on Momomessage board
Display LBS banner on Momomessage board for all the users during the promotion period. Users can tap the banner to download games.Time: launching new game + major version updates + major eventsThe 18th place on Momomessage boardThe promotion AD will be located in the 18th place on the message board.
Time: daily promotion of premium game (based on game quality to alternate)
1 2
Platform ResourcesHELLO, MOMO2
Momo Discover
Time: recommending various games, the display weight is subject to game revenue, quality, attribute and event contents
PUSH Message
Push message right to the target user, facilitate the retention rate and loyalty level.
Time: recalling, waking up, event, highlights show, game weekly and others.
43
Platform ResourcesHELLO, MOMO2
Game Event Page
Provide users with some other exciting events beyond the game. Including but not limited to game event and platform event.
Time: game or platform event
Game Info Page
Deliver rich game contents to users like App Store does.
Time: routine
65
Platform ResourcesHELLO, MOMO2
Game Center Banner
All users who go to Game Center
Time: all game events
Game Center List
All game players and users who are searching for games, right to the targets.
Time: routine
User Message
Users send messages to their own friends or other game players with SDK interface
Time: activated by users themselves
87
Platform ResourcesHELLO, MOMO2
PUSH, share, recommend, and continuous follow-up
Platform ResourcesHELLO, MOMO2
All-dimensional entertainment community resources
Platform ResourcesHELLO, MOMO2
E-commerce, topic, chat room, customized sticker and skin
Platform ResourcesHELLO, MOMO2
• Community Interaction:• Communities within Momo: offline subbranches• PK Battle: provincial ranking chart and provincial PK
battle
• Combination of Playing Method:• LBS way: the one who killed you last time is XXX meter
away from you, revenge or not?• Momo iwatch: run-ring task in real person• Get various LBS BUFF reward in particular place, martial
arts skill and treasure exchange
LBS Interaction-O2O
Platform ResourcesHELLO, MOMO2
User Profile
Develop user profile page through cooperation
进入
User Message BoardUsers share their game information on the message board for their friends or nearby strangers to check.
Time: equipped with a share interface for users to trigger
For premium games, Momo could provide a forcible share when granting for the first time.
109
Platform ResourcesHELLO, MOMO2
Friends Chain
Provide a friends chain to rapidly and widely spread the games
Time: equipped with an invitation interface for users to trigger
11
Platform ResourcesHELLO, MOMO2
Fully penetrated to the game community(With the advantage of guild cultivation, public opinion reinforcement and PVP confrontation to increase revenue)
Platform ResourcesHELLO, MOMO2
Rich customization for spreading mode
Real-time game sharing on
MOMOGuild
Recruitment
Live show: female commander and live video
Varity Show
Short footage sharing on
MOMO
Honor, level, achievement sharing
on MOMO
Battle, trade, title and friends in game zone
Platform ResourcesHELLO, MOMO2
Co-branding resources based on Momo(more spokesmen and entertainment resources)
The publicity film for MOMO x Jia ZhangkeNo Strangeness Existed is on http://www.letv.com/ptv/vplay/23173179.html
Music director of I Am A Singer Liang Qiaobo joined Momo
Strawberry music festivalsponsored b MOMO
TV resources
I Am A Singer
Platform ResourcesHELLO, MOMO2
In 2016Deep cooperation with over 10 stars domestically and abroadBrand and contents placement in over 20 hot shows
Platform ResourcesHELLO, MOMO2
Online & OfflineInteraction Events
Platform ResourcesHELLO, MOMO2
Op
erationstrateg
y
Preparation Seeduseraccumulation EventspreadingWarm-up What’shotonlineEvent recommendation for
Momo member
Warm-up Deliver gift package Promote on Momo
Push warm-up on Momo Momo game center weekly
Topic banner
Import users based on startup screen AD
Game center banner
Reserve events
Spreading on friends circle
Warm-up video spreading on nearby page
Momo live spokesman+ brand promotion
Warm-up in game community
Screen PV 6000W Message flow 3000W Push 1000W/week Daily display over 0.1 billion
Our TeamProgressive founder, mature architecture, professional team, rich resources and cutting-edge tech
合作优势
The publishing cooperation of mobile game
Team IntroductionHELLO, MOMO3
Exclusive Associatedoperation
Customizedevelopment
Card gameMMOSLGARPGCasual game
Full-range distribution serviceProfessional distribution teamTremendous kinds of games
Game Department
Operation department
Channel department
Marketing department
Commerce department
Research department
Team IntroductionHELLO, MOMO3
Organization Structure
Complete operation structure and detailed work assignment
Team IntroductionHELLO, MOMO3
Sophisticated project team structure
21 full-time and 25 part-time R&Ds are ready for the preliminary phase.
Department leader will also be the project leader.
With the assistance of senior operation manager to manage the whole operation process.
Team IntroductionHELLO, MOMO3
Product bug monitoring
Server stress testing
Operation and maintenance running
Supported by a Professional
technical team
Team IntroductionHELLO, MOMO3
Momo iOS SDKThe core parts provided by Momo iOS SDK:①Accounts (one-key-login to game, web login and SSO authorized login of Momo client), App Store payment②Social function based on Momo, including Momo icon, nickname, age, gender, birthday, message and other user-based supports as well as the invoking and sharing of friends chain and group. In addition, the virus spreading model like message sharing and friends invitation are also supported
Momo Android SDKThe core parts provided by Momo Android SDK:①Accounts (one-key-login to game, web login and SSO authorized login of Momo client), payment (including Alipay quick payment, Alipay web, Unionpay, Momo currency, mobile prepaid card, paid-by-SMS)②Social function based on Momo, including Momo icon, nickname, age, gender, birthday, message and other user-based supports as well as the invoking and sharing of friends chain and group. In addition, the virus spreading model like message sharing and friends invitation are also supported③Paid by another (combined with Momo social network to get a better result)④Long-term Push wake-up based on Momo client
Team IntroductionHELLO, MOMO3
Momo iOS SDK: basic access (1 day), joint commissioning (1 day), test (1 day). Additional assessment is required when using other social functions
Momo Android SDK: basic access (1 day), joint commissioning (1 day), test (1 day). Additional assessment is required when using other social functions
CP to SDK without source code is acceptable. Full-time professional technician will provide assistance on CP to SDK.
Short Momo SDK access time and extremely low bad debt rate (less than 1%)
Team IntroductionHELLO, MOMO3
Professional data analysis and optimized scheme
Supported by a professional project management team
7*24 customer service team
Supported by a Professional
operation team
Team IntroductionHELLO, MOMO3
Exclusive game tuning experience
Team IntroductionHELLO, MOMO3
Exclusive game tuning experience
Team IntroductionHELLO, MOMO3
AdvantagesMarket budget of RMB 300 million, Alibaba system, outstanding market channel, deep integration of resources and powerful capability of user importing
Publishing Plan Market budget
of RMB 300 million
Endeavour to game
distribution
Publishing AdvantagesHELLO, MOMO4
Integrate with every resource under Alibaba
Publishing AdvantagesHELLO, MOMO4
Publishing AdvantagesHELLO, MOMO4
Warm-up events on every channel • Generate hot topics and release them on the
BBS of channels• Launch high-frequency events on BBS
(rewards, test reservation, BBS sign-in) to compete for more resources
• Optimize the comments and rating of game section on every channel
• Shorter response time and richer contents
TargetOptimize the rating and comments during the warm-up phase Ascend the ranking on Expected Chart and Ranking Chart.
Publishing AdvantagesHELLO, MOMO4
Channel & Offline Events
Work with premium channels and recruit elite players to launch offline events.Invite players (guild leader, star player) to experience the events.The creator could tell the details about the game and interact with players. Present a live show on major live show platform when participants reach a certain level.
Publishing AdvantagesHELLO, MOMO4
Maintain a good relationship with well-known copyright owner, capable of IP support
Publishing AdvantagesHELLO, MOMO4
Channel maintenance policy
Publishing AdvantagesHELLO, MOMO4
目的:关键词的搜索结果提升结果:70%以上的用户选择下载结果前三品。
ASO优化结果页,一般可持续一个月,可长期稳定小量级优化稳固。
结果提升
效果持久
IOS Channel
Android Channel
Powerful capability of user importing
Publishing AdvantagesHELLO, MOMO4
Ranking chart maintenance corresponding to distribution policy
The highest rank on iOS best seller is number 9 (Tank Frontline, MOMO Craft).The average rank on iOS is number 45.
Publishing AdvantagesHELLO, MOMO4
Top Grossing
Free Trending Searches
Hot Keyword
Publishing AdvantagesHELLO, MOMO4
Accurate delivery and maximized ROI
IntegratewiththemostpremiumappsandtheflowresourcesofmobileADplatforminChina
Publishing AdvantagesHELLO, MOMO4
Stable and continuous user importing in stable phase
Publishing AdvantagesHELLO, MOMO4
Publishing AdvantagesHELLO, MOMO4
Video AD and game recommendation
Publishing AdvantagesHELLO, MOMO4
Successful CaseThe successful commercial case in mobile game marketHundreds of millions of turnover and users
Name: MOMO Craft
Introduction: play as the master of a castle, recruit your heroes, challenge players all over the world, crash your opponent, accompany with beauties, conquer the whole world.
Category: Strategy Game
Type: War and Socializing
Outcome:• Total income: RMB 60 million
• DAU: RMB 70,000
• Total users: 6 millionLaunch Date: March 2015 Channel: MOMO
Crash your enemy and lead your kingdom to victorySuccessful CaseHELLO, MOMO5
Name: Red Alert Empire
Introduction: Red Alert Empire is all about war. It provides players with sophisticated image and real battlefield sound effect. Easy-to-play, players can upgrade their constructions when basement develops to a certain level. The higher the basement level is, the more powerful weapon the player will get.
Type: War and Social Networking
Category: Strategy Game
Launch Date: March 2015
Channel: MOMO, App Store
Firepower dominates all! Show your best strategies!
Outcome:• Total Income: RMB 170 million
• DAU: RMB 120 thousand
• Total User: 5 million
• IOS Top Charts: the highest rank is number 9, now is number 23
Successful CaseHELLO, MOMO5
Name: MOMO Fishing
Introduction: MOMO Fishing gives players lots of fun. It differs from those old-fashion pattern and emphasizes more on strategy and interaction as well as confrontation among players.
Type: Leisure Game
Category: Cartoon, Confront and Social Networking
Outcome:• Payment rate during internal test: 30%, user
retention rate the next day: 50%
• Total Income: RMB 30 million
• DAU: RMB 100,000
• Total User: 2.7 million
Unique way of fishing, unparalleled fun
Launch Date: June 2015 Channel: MOMO
Successful CaseHELLO, MOMO5
Name: Free Westward Journey
Introduction: An innovative turn-based MMORPG masterpiece. More contents like pet training, master and race, horde and alliance, kongfu fighting and competition are all available. New system like levels and instances, market transaction, real-time voice and others are being introduced.
Type: Role Play
Category: Fantasy
Outcome:• Total Income: RMB 120 million
• DAU: RMB 100,000
• Total User: 3 million
• Achievement: Number 12 on Top Charts of App Store
Swords will pave your path
Successful CaseHELLO, MOMO5