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Initial presentation to the new owners of MODified music. This was originally posted under another account and was added as a favorite and viewed more than 180+ times.
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MODified :. initial capitalism presentation
MODified
MODified :. initial capitalism presentation
INITIAL CAPITALISM PRESENTATION
november 5, 2006 :. presented by amber smith
MODified :. initial capitalism presentation
IN THE ENDi will bring us through this
★ Present high-level ideas, save brainstorming for later.
★ Give the partners enough information to figure out and define my role at MODified.
MODified :. initial capitalism presentation
MY GRAND SCHEME
hopes & desires for MODified
MODified :. initial capitalism presentation
INTERCHANGEABLE the modules of MODified
MODified
MODified :. initial capitalism presentation
HAVE A PURPOSEknow why you do things
★ Sustainability is not just about trees.
★ multiuse/multipurpose :. money :. waste
★ SHOP LOCAL
★ You can’t have culture without cult.
MODified :. initial capitalism presentation
MARKETING, MODified & YOU
take a stand against marketing & kiss your business good-bye
MODified :. initial capitalism presentation
ALL THE WORLD IS A STAGEwho are your players?
★ Who are our customers?
★ What do we know about them?
★ What do we think about them?
★ Can we define their:
• income• job• car• hobbies
• favorite food• favorite restaurant• favorite tv show• relationship status
• pet’s name• favorite brands• education level• etc...
MODified :. initial capitalism presentation
ALL THE WORLD IS A STAGEwho are your players?
★ Who are our competitors?
★ Where are they located?
★ What are their advantages?
★ Why do people shop there?
★ How are we alike?
★ How are we different?
MODified :. initial capitalism presentation
ALL THE WORLD IS A STAGEwho are your players?
★ What is the feeling of the store?
★ What is the feeling of the website?
★ Is it an online community?
★ Is it a brochure site?
★ Is it a shopping site?
MODified :. initial capitalism presentation
ALL THE WORLD IS A STAGEwho are your players?
★ What is the overall tone we use?
★ Are we cool?
★ Are we real people?
★ Are we experts?
★ Are we friendly?
★ Are we exclusionary?
MODified :. initial capitalism presentation
YOU ARE HEREknow where you are going
★ Year long marketing plan
★ Events
★ New owner kickoff
★ Local dunny show
★ Partner with AIGA/SL arts center, etc
★ Concerts★ Limited edition posters
★ Sales
★ Promotions
★ Mailings
MODified :. initial capitalism presentation
YOU ARE HEREknow where you are going
Jan-07 Feb-06 Mar-06 Apr-06 May-06 Jun-06 Jul-06 Aug-06 Sep-07 Oct-07 Nov-07 Dec-07
Events NEW OWNERS/NEW YEAR HLWN
Concerts
Sales X-MAS CLEARANCE
Promotions SPRING CLEANING SUMMER DROLL X-MAS
Mailing (physical) SPRING SUMMER FALL X-MAS
Mailing (electronic) MONTHLY EMAILS WITH EVENTS, & OTHER PROMO
MODified 2007 Marketing Plan
MODified :. initial capitalism presentation
THE PERIODIC TABLE of marketing elements
MlMailing
Lists
WbWeb
Presence
ClCollateral
Pieces
GmGuerilla
Marketing
CsCustomerService
MODified :. initial capitalism presentation
THE PERIODIC TABLE of marketing elements
MlMailing
Lists
WbWeb
Presence
ClCollateral
Pieces
GmGuerilla
Marketing
CsCustomerService
★ Mailing lists
★ online sign up
★ attached to other online forms
★ in store sign up
★ clean and up to date
MODified :. initial capitalism presentation
THE PERIODIC TABLE of marketing elements
MlMailing
Lists
WbWeb
Presence
ClCollateral
Pieces
GmGuerilla
Marketing
CsCustomerService
★ Web Presence
★ our website
★ myspace site (active)
MODified :. initial capitalism presentation
THE PERIODIC TABLE of marketing elements
MlMailing
Lists
WbWeb
Presence
ClCollateral
Pieces
GmGuerilla
Marketing
CsCustomerService
★ Collateral pieces
★ multipurpose card
★ business card★ gift card★ coupon
(Profit margin & discount)
★ Loyalty card
★ Envelope only
MODified :. initial capitalism presentation
THE PERIODIC TABLE of marketing elements
MlMailing
Lists
WbWeb
Presence
ClCollateral
Pieces
GmGuerilla
Marketing
CsCustomerService
★ Guerilla marketing
★ tactical vests
★ leave out flyers
MODified :. initial capitalism presentation
THE PERIODIC TABLE of marketing elements
MlMailing
Lists
WbWeb
Presence
ClCollateral
Pieces
GmGuerilla
Marketing
CsCustomerService
★ Customer service
★ scope documentation
★ message center
MODified :. initial capitalism presentation
SHOT GUN, PIN POINThis name isn’t spelled ‘ROY’
★ All marketing efforts should have direction. This includes:
★ Call to action
★ Campaign tracking
★ Return on investment (ROI)
MODified :. initial capitalism presentation
WHY ME?who the hell does she think she is?
MODified :. initial capitalism presentation
”“That Fatal Assumption is:
If you understand the technical work of a business, you understand a business that does that technical work.
—The E Myth Revisited: Why Most Small Businesses Don’t Work and What to Do About it by Michael E. Gerber
MODified :. initial capitalism presentation
MARKETING SEEmarketing do
10%
46%
5%
12%
7%
20%
how much she loves stevelunch or dinnerhow much she loves her friendsher catsmarketingother, includes:
What does amber spend her time thinking about?
• more steve• her hair• glowsticks• her car• etc
MODified :. initial capitalism presentation
I GOT MAD SKILLS
★ Love a good project.
★ AIGA secretary and sponsorship chair.
★ Worked with startups at my agency job.
★ Currently work in new product launch and implementation.
★ Business skills.
★ Marketing skills.
★ Happy Capitalist.
★ Layout and display in a retail space.
★ Interested in trends and forecasting.
MODified :. initial capitalism presentation
COMPEN-SATION
i only do things for two reasons:money or love
MODified :. initial capitalism presentation
WHAT’S IN IT FOR ME
★ I love a good project.
★ I love business.
★ I love you guys.
LOVE
MODified :. initial capitalism presentation
WHAT’S IN IT FOR ME
★ First year of business:
★ Honorary title (VP of Capitalism)
★ Charge-back Invoicing
★ Second year of business:
★ First year perks + voting rights
★ Renegotiating
MODified :. initial capitalism presentation
★ Ensure that it is fun for everyone.
★ The partners clearly define my role(s).
★ All of our emotional commitments are accounted for.
MONEY LOVE
MODified :. initial capitalism presentation
THAT’S A WRAP.
...almost.
MODified :. initial capitalism presentation
THE ENDand the beginning
Assignments for the partners:
✓ Define the role(s) you want me to take.
✓ Define the role(s) you want me to stay out of.
✓ Present a compensation package.
✓ Define our next steps and urgent needs.
MODified :. initial capitalism presentation
THANK YOU.
cue exit music
MODified :. initial capitalism presentation