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Modern LeadershipAhmed Saif
Modern LeadershipAhmed Saif
Scho
ol o
f e-
Mar
keti
ng
Scho
ol O
f E-M
ark
etin
g
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2
Old Leadership
Leadership : is the process of influencing, inspire , motivate , and direct People activities to help achieve the organization goals
.
3
Old Leadership
leadership style is the specific ways a
manager choose to influence other people ,
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4
Leadership styles
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5
Authoritarian
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Transactional
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Laissez-faire
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Democratic
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Paternalistic
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Transformational
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Modern Leadership
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Tribes is a group of people connected to each other, connected to a leader, connected to an idea
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The tribes make our lives better & leading !tribe is the best life of all
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Why should you lead and why now!??
BecauseThere is tribes everywhere
There is a shortage of leaders
Don’t Wait To Lead START NOW !!
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How to collect a tribe
1-Shared Interest 2-way to communicate
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The Status Quo
Organization that destroy the status
quo win
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The King
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Robin Hood
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Managers Leaders
Manipulate the resources to get known job done
Creating change & making a difference
Managers Manage Process they`ve seen before
Create thing might not work
They have Employees They have influencer
They embrace the status quo
They Change and challenge the status quo
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Marketing change the rules
-Leaders create a change
-Markets demand a change
So
Market demand leaders
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Tribes & Crowds
-Tribe without leader is a crowd
-Tribe without the communication is a crowd
-Most organization spend their time market to the crowd
-Smart organ. Assemble the tribe
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4 Kinds of communication
-Leader to tribe
Tribe to leader
Tribe member to tribe member
Tribe member to outsider
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Anatomy of Movement
-Tell a compiling story about who we are and the future.
-A connection between and among the leader and the tribe.
-The fewer limits the better.
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Leading from the bottom
Mr. Thomas BarnettChanged the Pentagon
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3 Golden rules to improve your tribe
-Transforming the shared interest into a passionate goal and desires for change
-Providing tools to allow the member to tighten their communication
-Leveraging the tribe to gain new members
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The Factory
Part 1 The beginning
Part 2 The End
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The F Word
If tribes reward innovation
If initiators are happier
Then why doesn’t everyone do it
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How to deal with Failure
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Not Now, Not Yet
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Who's leading a TribeDr. Amr Khaled
He lead the “ Life Makers “ Tribe
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Contact Us);
Ahmed Saif Website www.ahmed-saif.com
#Egyptian_Marketers