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-1 -0.5 0 0.5 1

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Value

Coun

t

#Clicks

#Visits

#Users

ActiveDays

ReturnRate

DwellTimeL

DwellTimeA

ClickDepth

#Clicks

#Visits

#Users

ActiveDays

ReturnRate

DwellTim

eL

DwellTim

eA

ClickDepth

PopularityLoyalty

Activity

PopularityLoyaltyActivity

SA  !"-=)'$*%"#7'-'5#Q0#14=)45#T1&U#QRSS5#VW#PD#4,-=4#

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0 20 40 60 80 100

TouristsInterestedAverageActiveVIP

1 day2-4 days5-8 days9-15 days>15 days

Groups #Days with a visit

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popularity[#Users]

activity[ClickDepth]

activity[DwellTimeA]

loyalty[ReturnRate]

popularity activity[ClickDepth]

activity[DwellTimeA]

loyalty

model mg6model mg5model mg4model mg3model mg2model mg1

--

++

----

++

--++

++--

average ++ high - - low

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@=),%7,$#3=7,'#

model mt5model mt4model mt3model mt2model mt1

popularity activity loyalty

{wd}++{wd}++

{we}++{we}++

{wd}++{we}++ {we}++

{wd}++{we}++

average ++ high {wd} weekdays {we} weekends

popularity activity loyalty user groups

model mu7model mu6model mu5model mu4model mu3model mu2model mu1

----

++++

++

++++

TT,I

T,I,N,AT,I,N,A,VT,I,N,A,VT,I,N,A,VT,I,N,A,V

average ++ high - - low from T to V: increasing decreasing

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