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A discussion of Ben Rigby's Mobilizing Generation 2.0
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Mobilizing Generation 2.0
Presented to gtownsm4sgMarch 17, 2009
Ben Rigby, Mobilizing Generation 2.0
Gen 2.0 Really Surveys the Tools
Ladies Toolkit by plindberg http://www.flickr.com/photos/plindberg/164864822/
Chapter 1: Why Blog?
• Thought leadership• Share experiences and
value w/ community• SEO• Provide capture point
for marketing initiatives• Influence the media• Crisis PR• And much, much more
Chapter 2: Social Networks• The marketplace of ideas• New influentials cross pollinate• Groundswell movements• Search engines reward (especially
bookmarking sites)• Customer conversations• Event promotion• Real experiences discussed
Twestival
Benefited charity: water
Chapter 3: Videos & Photo Sites
• Act as blogs• With social networking capabilities• YouTube and Flickr are just the start
• Warning: Amateurism doesn’t equal viral video!
• Respect the medium
National Geographic: Global Warming 101
Really Winning Online: The Generous Web
Image: Mongolia, One Laptop Per Child http://www.flickr.com/photos/olpc/2606363417/
Chapter 4: The Future is Mobile
• Global – Japan laughs at the iPhone!• Text messaging• Internet access– Netbook craze
• Warning: US infrastructure is prohibitive, causing fractured markets
• The Handset Conundrum: iPhone proves the model BUT only owns 1% global marketshare
• Google Android, other developments may make things easier
Chapter 5&6: Wikis, Maps
• Wikis require a lot of original content to get folks interested
• Map mashups and hyper local use are a natural way to convey data
What Rigby Misses
• Influencer relations• Community engagement a la forums, groups,
etc.• Bookmarking and hashtags• What else?
Service-Oriented Conversation Pyramid
Questions?