Upload
yagmur-anish
View
454
Download
2
Tags:
Embed Size (px)
DESCRIPTION
Citation preview
Mobile Trends
About Fatih Isbecer
Founder & CEO of Pozitron
Twitter: isbecer
Endeavor Advisory Board Member, TUBISAD Administrative Board Member
Mobile is Global
Mobile Technology Growth
100 M+
Mainframe
Microcomputer
PC
1 B+
Desktop PC
10 B+
1960 1970 1980 1990 2000 2010 2020
Mobile Internet
Mobile growing faster than any technology before
Mobile Taking Over Desktop
More and more people are using their phones for internet browsing. By 2015, they mobile internet users number is expected to exceed desktop users.
Types of Mobile Users
Mobile Professional Basic Planners Mobirati
Social Connector Pragmatic Adapter
Uses complex phones with extra features
Basic mobile package users
First generation to have grown up with mobile phones
Uses social networking features and texting the most
Just starting to use other features besides voice calls
Segmentation of Mobile Consumers in United States
Apple
Android
Symbian
RIM
Other
18%
43%
22 %10%7%
Smartphones are dominating the mobile world and Android becomes the market leader, leaving both Symbian and iOS behind
Worldwide Smartphone Sales 2011
0
10
20
30
40
50
60
70
Series 1
68.7%
19.9%5.6%
5.7%
Just like the mobile phone market, Android is expected to obtain major market share in the tablet world. Apple is expected to remain as the market leader in the next five years
Gartner.com
2011 Worldwide Tablet Sales
Open Platform
Flexible / Experimental platform for developers
Limited options in business apps
Incresing fragmentation
Web-dev friendlyClosed Platform
More flexibility and room for creativity for brands and agencies
Various entertainment and business app
options
Suitable for multi screen development
Implementation of CMS tools
Limited APIs
Penetration 100M+ Penetration 120M+ Mass Consumption
Inequality among apps
Noteworthy Platforms
Paradigm Shift
Product Place Price Promotion
Experience Everyplace Exchange Evangelism
Device DesignSimple and Slick
OS UsabilityEasy to navigate and perform tasks
App User Experience-Simplified Design-Task focused-Emphasis on the most important tasks-Rich set of capabilities
User Experience is Everything!
Marketing Innovation
Merging Technology and Social Media
Mobile Trends 2012
Apps taking over web
Mobile Fragmentation Mobile Gaming
Internet of things
Mobile PaymentsTablets
Mobile Communities
450,000 apps in Android Market
65,000 apps in BB App World
550,000 + apps in Apple App Store
Apps taking over web
Mobile Fragmentation Mobile is segmented into eight major platforms the moment: iOS (iPhone), Android, Symbian, BlackBerry, Java ME, Windows Phone, Flash/Flash Lite and mobile web (WAP/HTML5/XHTML/CSS/Javascript).
Android is very fragmented in itself
• 5 OS versions on devices (Donut, Eclair, Froyo, Gingerbread, and Ice Cream Sandwich)
• Devices in various sizes, from small phones to TVs
• Device manufacturers branching their own versions of Android• Ex: Amazon Kindle
Mobile CommunitiesCommunities are the new differentiators
• Facebook has 500M+ users and over 2.5M developer community
• Skype has 8 million paid users
• Shift from information overload to social interaction overload
• 80% use mobile during their down time or while waiting
Always Connected...
Tablet Revolution
• 1 million iPads sold in the first 28 days
• 77% use their tablets daily
• 16 millions iPads were sold in 2010, expected to reach 85 million in 2012
• Tablet users are constantly spending more time on their tablets
Tablets changed the way we interact with computers and where we interact with them (44% of tablets are used on the couch)
Mobile PaymentsTarget Mobile Gift Card
Google Wallet
Square
Starbucks Mobile Payment
Mobile Gaming
Temple Run earns 7 million players on a daily basis
• Mobile games can go mainstream because they are cheap• People carry their phones all the time and use games to pass spare time• People develop attachments for the mobile games they play
Cut the rope is bought by EA Games for $20 million
Most famous of them all, Angry Birds, has fan merchandise including Tshirts, iPhone cases, pillow , board game and
superbowl spots
300 MM
downloads
Internet of ThingsThe Internet of Things refers to uniquely identifiable objects (things) and their virtual representations in an Internet-like structure
Ultra-low-power JenNet-IP
Smart ThinQ and HeMS
In-Car Mobile Apps: the future of Telematics on show in Munich
Istanblue Peri Avı
IKEA Interactive Catalog
Mobile Marketing ExamplesNike + GPS
Audi A4 Driving Challenge
Starbucks Augmented Reality Cup
Oakley Surf Report
Mobile Marketing Examples