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Mobile Portals are key to the success of any Mobile operator, however the times are changing and we need to create a pull based strategy to get consumers on board. The presentation deals with such a strategy.
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One Data StrategyMobile Portal Strategy
This is about the
Mobile Portals
and journey forward
for Telco'sIn
Developing Countries
Keep Consumers
coming back
to your Mobile portal
The Challenge
Today is about Push
Promotional Pipe ensures consumer push daily to portals Subscribed to the packs from the back end
Artificial revenues Build up Poor consumers insight.
Tomorrowis
Together
Tomorrow will be a pull based strategyAttracting consumers to services and portals
Without promotions with Better products
The Road to reach to consumers
Consumer behaviour looks similar
The fact it is fragmented and everyone has own choices & options
Data is growing
everyday
This could faster than your imagination , AT&T reported growth of 5000 % in last 3 years. Over 100 Million users are In India, but that’s only 10% of the population. This will be double the figure in next two year. Which is 100% growth in 2 years.
User Experience is important
More important than you think it is. It is the factor which will differentiate from competition and later on will serve as an acquisition tool
This will be the most powerful Retention tool.
Drop the
Walled Garden
Open up, else the consumer will start leaving your portals and services.
Consumers seek independence & open behaviour.
Respect consumer choices
Give customer choices and let him Choose, you may never know what they want
Let Customer
Explore
You will be pleasantly Surprised, try targeting female as a segment on your portal.
Globally --22% of the female population downloads Apps On friends recommendation. 51% of I phone users have 5 or more games installed 39% of females see Games as the favorite Genre
Redesign the
Portals
Mobile Portals today are one stop for everyone Smartphone's carry pathetic user experience
Caters only to download behaviour
Existing Mobile Portals Sucks
Marry Data and Phone
Don’t do this & loose opportunity for revenues
Innovate on Rentals – Charge according to phone and O/S Android today consumes the highest amount of data beating
Apple I phone at second place.
The Future isApps
Apps are the future of Mobile portals All the browsing tomorrow will happen on Apps
Products will be delivered on Apps Search will be replaced by Apps
Think Apps
Free EngagesFree Attracts Free gets noticedFree brings Traffic Free is viral Free helps build credibilityFree is brand on word of mouth
Give Free Content
Think like a Media
Company
Bring content for consumption for the users and not revenues. It’s like TV programming of the portal where every time there is some
special love song is being played.
Browsers come to your portal more
often than downloader's.
On an average traffic of browsers is 3
times that of downloader's
Browsers any given day will contribute
10 times the revenues when
compared to downloader's.
Create fine browsing experience
Build Libraries for Most of the product line.
Without the experience of long tail you won’t try exploring
what suits you.
Its like buying the clothes, you will look into many items but
buy one and sometimes window shopping will always do.
Design portals for
Special Groups
The groups, have ability to drive 30% of your revenues
Customise Portalsfor the
LeadingHandsets
Leading handsets are usually used by top customers.
Never ignore user experience and design on these devices.
20% of customers = 80% of the revenues
These customers are your premium customers They mostly use the latest smart phonesDesign portals to address to their needs
Value Partners
Keeping them happy will keep your customers happy
All this will keep your customers Happy and keep them coming back to your portals
Keep Customers Smiling
Let’s connect Your thoughts are welcome
Chandan MishraWireless Telecom professional
New Delhi - Indiahttp://in.linkedin.com/in/chandanmishra
https://www.facebook.com/groups/VASContent/
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