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Our 2010 Mobile Marketing Presentation reviews the latest trends in Mobile Marketing. The presentation explores many types of mobile advertising and promotion used by brands and agencies. Presented by ApolloBravo a leader in mobile marketing and social media. http://blog.apollobravo.com/mobilemarketing/
Citation preview
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Mobile Marketing Trends 2010
Engaging Mobile and Social Consumers
www.apollobravo.com
Types of Mobile Advertising
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SMS Ads Search AdsWap Display Ads App Display Ads Push Notifications
Types of Mobile Promotion
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WinText 2 TMGiveText 2 TM
2DBarcodes LoyaltyLink+
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We are moving from a world ofimpressions to a world of engagement.
www.apollobravo.com
Engagement
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?
Text Style to 99702
Start the conversation
Engagement
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Print Ad, POS or promotion with keyword
Text Messagewith click-2-call and
mobile links
Advertiser Mobile Page linked
mobile ads & Search
Mobile Ad Network
Text Style to 99702
JCP: Save 20% on back 2 school select fashions offer
code Jcp0909 visit exp 092909 www.wtmjp.mobi 4
more offers.
JCP: Reply Yes 2 recieve regular offers form
JCPenney visit www.wtmjp.mobi 4 more
info
Mobile Influence
Of the 270 million US cell phones currently subscribed, over 96% of them are SMS capable
In the USA, over 84 billion text messages are sent each month, over 1 Trillion in 2009
Cell phone penetration in the US has surpassed cable TV, web access and Home PCs
Over 95% of new phones sold today have web browsers and over 70 million US consumers use them regularly
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CTIA 2009
Mobile Demographics
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Pew Foundation Mobile Report 2008!
No Landline
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Over 20% of US Households are Wireless Only
CTIA 2009
Mobile is SocialAccessibility to social circles at all times
Perpetually connected, constant companion
Mobile devices serve as part of identity, ring-tones, answer-tones, designer phones
Tool for information, entertainment, music & photos
Ubiquitous uptake regardless of culture
Transition from cell phones to smart phones
Over 80% of 18-29 year olds use text messaging*
38% say mobile is more important than wallet
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Pew Foundation study 2008
Mobile is Social
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11/9/09 Facebook announced that 1/4 of their monthly worldwide visits or 65 million visits, are via mobile.
Apple & Google
Over 3 Billion Apps downloaded from Apples App Store first 18 months
Eric Schmidt told CNBC that Google believes mobile ad revenue will surpass traditional search advertising
Google maps with location enabled search & ads
Open mobile devices versus carrier walled gardens
Innovation on these devices will be rapid and capabilities will surpass PCs
China effect 84MM new users 2009 vs. 7MM US
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www.apollobravo.com
Mobile Web Consumer
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Hunter Not Browser
www.apollobravo.com
The Opportunity
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To deliver permission based, targeted and easy to use branded promotion offers to millions of consumers via their mobile devices
Why Now
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There are now more mobile devices than televisions and computers combined
All of these devices combined represent the opportunity to redefine direct marketing
www.apollobravo.com
Mobile Offers
The future of direct marketing
Text for offer codes
Link to mobile websites
Mobile search location based
Free 411 Info
Consumer loyalty opt-ins
Mobile Giving
Green- paper free
5 to 8 X redemption rates
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Customer LoyaltyLoyalty Club + Mobile
Club Alerts VIA SMS
Overtake email, direct mail, coupons
Efficient location based
Green / Cost effective
Measurable
5x to 8x redemption rates
Interaction with affinity cards
SMS offer codes with links to mobile site
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www.apollobravo.com
Direct Marketing
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WinText 2 TM 140 Characters or less
GiveText 2 TM
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Mobile Ticketing
Mobile Ticket Delivery
This increased usage of mobile ticketing falls in line with a forecast by Juniper Research. The firm expects that mobile ticketing will grow
• 37.4 million transactions in 2008
• to over 1.8 billion by 2011
• Juniper Research also said that the air industry can save $500 million annually by migrating to mobile boarding passes.
• Mobile web link delivered by secure SMS
2D Bar Code Samples22
Consumers text to instantly enter sweepstakes
Opt in future offers
Links to product info
Auto reply with offer code
Alternative means of entry
Live contests
Links to mobile sites
Include on POS and Ads
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2Text Win2
Text
Win
*Standard text rates will apply. SMOOTHIE KING SWIMSUIT WEEKEND SWEEPSTAKES. NO PURCHASE NECESSARY TO ENTER OR WIN. Odds of winning depend on the number of eligible entries received. Sweepstakes begins at12:00:01a.m.ET on 3/03/08 and ends at 11:59:59 p.m. ET on 4/28/08. Open to legal residents of the 50 U.S. and D.C. who are 18 years of age and older. Void where prohibited. To enter and for complete Official Rules, go online to www.skgetaway.com.
Sponsor: Smoothie King Franchises, Inc., 121 Park Place, Covington, LA 70433. © 2008 Smoothie King Franchises, Inc. “Smoothie King” and “Be good to yourself” are registered trademarks of Smoothie King Franchises, Inc.
*
Demo only contest is over
www.apollobravo.com
One action many resultsText MGD to 99702 for offer
Capture, confirm consumer data
Execute Sweepstakes
Drive Mobile Web Traffic
Create opt-in opportunity
Deliver Product, Retail Info
Capture votes survey data
Offers are opt-in only
Over 95% of text messages are read
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Contest has ended, display only
with mobile site & custom keywords
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2Text Win
Demo only contest is over
www.apollobravo.com
Text Voting and ContestsMountain Dew Labs
Consumers Vote Nationwide for the next Mountain Dew flavor via text
Consumers entered to win years supply and new flavor launch party
Consumers sample 7 new flavors and text the number of their favorite to 99702
Consumers reply to text with any comments. 38% response
System captures all comments Facebook Twitter Integration
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www.apollobravo.com
Text Voting and ContestsMountain Dew Labs
Consumers Vote Nationwide for the next Mountain Dew flavor via text
Consumers entered to win years supply and new flavor launch party
Consumers sample 7 new flavors and text the number of their favorite to 99702
Consumers reply to text with any comments. 38% response
System captures all comments Facebook Twitter Integration
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Search -Text Pizza + zip code to 92466
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Mobile Giving
Consumers can text to give on their mobile phones
$5 donation automatically added to mobile bill
Integrated with Facebook consumers enter mobile number to donate.
Simple as texting a friend
Can be used to extend all campaigns with a giving component
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GiveText 2 TM Text Haiti to 90999 to donate $10
www.apollobravo.com
Real Estate
Text for pricing and info on listed properties
Links to speed dial & mobile sites with details
No more empty flyer holders
Ideal for condos, large developments
Web2Mobile Maps and Info
Digital signage integration
Auto lead generation for agents
Opt in for future property alerts
Consumer can save info for later use
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Text bay to 23907For Sale Price and Property Info
Event Activation
Activate venue relationships to drive site traffic
Captive Audience
Sponsor Sports/News Trivia
Fans Text A,B,C answers
All participants get a response
Use for Player of game votes
Extend Print, Radio TV advertising
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VIP passes and retail offer
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2Text Win
Fans at Chicago Bears Games can text for VIP Party Deck access
Promoted on in stadium scoreboard and on-premise
System sets odds and number of passes with unique IDs give away
Each consumer gets a mobile text coupon for 6 free Buffalo Wild Wings after the game
Link to mobile site with area locations
Consumers can opt-in for future Miller Bears events
Promotion can be expanded to additional markets
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Snap Win2
Over 80% of 18-29 consumers with mobile phones have used camera phones
Snap-2-Win encourages consumer / brand interaction
Snap image, text and win
Consumers are asked to pose with product
No need for special software or barcodes
Approved images can be displayed in feed
Each entry gets a reply with link to mobile web page, product info, and rules.
Snap, Text & Win
Bluetooth BlasterTeam captures consumers images with products and sends to phones via bluetooth
Can deliver passes and offers to phones with images
Can send images to bluetooth printer or email
Printed images include branding
Many custom offers available
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Mobile Survey
Instant opinion polls
Mystery Shoppers
Customer satisfaction survey
SMS Voting, Surveys and Trivia
Links to coupons and product info
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Papa Johns - Facebook Mobile
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Opt in consumers for mobile offer codes on Facebook
The Vision
Nicholas Negroponte Vision
One laptop per child under $100
Will evolve to a mobile device
China, India, South America cell towers
Under $25 connected
99 Cent Software
SMS will surpass email traffic
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www.apollobravo.com
SMS Mobile Content
Text support for smokers trying to quit
Sign up for daily messages during peak craving times
Informative reminders why you are trying to quit
Links to more info and promotions see demo
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Quitting Smoking today reduces your risk of lung cancer 60% versus quitting in 5 yearswww.quitnet.mobi
www.apollobravo.com
Mobile Sites
What they should see
Fast loading
Relevant content
Innovation
Coupons
Freebies
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www.apollobravo.com
Streaming Video User opt in for free video sound-bites any phone with browser, also can opt in on web site.
Opt in for breaking news alerts via text message
Brief text description followed by link to streaming video site
Video content management system built into mobile site backend
Sound bites can be published on video sites, simultaneously
Rotating banner ads on streaming site
Text Digg to 99702
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Consumers can text to branded screens
Interactive Television
Live Outdoor Advertising
Social media
Live Event Texting
Portable systems filter language and capture data
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2Text Screen2
Text
Scre
en
Digital Signage+
Communicate Specials
Deliver details via SMS
Entice consumers in high traffic areas
Opt in consumers using mobile offers
Use IVR 800 Numbers
Run all campaigns from one platform
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Build SMS Campaign
Auto PopulateMobile Web
Site
Launch onall carriers
Include SMS in Advertising
Quadruple requests via Ad Network
See all Jack in The Box OffersBarcode : OptionalAddress : Optional
Keyword: JackTuesdays buy 1 get 1
Jack's Classic with this coupon offer AC11, 1 per customer. Std msg rates
apply expires 1/1/10 http://txtmc.com
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2Sn
dPh
one
Create and Manage Campaigns
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Snd2phone.com• Web based interface• Easy to use drop down lists• Buttons and integrated help• All campaigns set up on one page• Built in reporting and list blast tools• Full campaign and user management
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2Sn
dPh
one Offer displays reach more consumers
• Text message• Mobile Web• Search optimized web site• Email sharing• Voice response• Digital Signage
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2Sn
dPh
one Help Site with info for consumers
• Terms of use• Opt out online• Locate offers• Sweepstakes Info• Required carrier messaging• Help screens
ApolloBravo Point of difference
Only mobile marketing platform with automated mobile web site generation.
Only platform with searchable offers on-line that automatically populate a branded offer page linked to your home page
Only platform with email, web and social media display options customized by user.
Only platform that allows consumers to access offers via 800 number.
Only platform with barcodes and unique message numbering
Only platform with digital signage and ad player integration.
Platform meets all new carrier rules for submissions, on-line opt out, posting of rules, terms and conditions.
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www.apollobravo.com
Keys, Wallet, Phone
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What consumers take with them
Thank you
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All ideas, concepts and recommendations presented herein are the intellectual property of ApolloBravo Inc. Alexandria, VA,and may not be
copied, implemented or represented without the expressed permission of ApolloBravo Inc.
For more information Please contact
www.apollobravo.com
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Thank you
Your customers are mobile, your brand should be.
www.apollobravo.com