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Proprietary & Confidential. © 2013 R/GA All rights reserved.
Mobile: Consistency in our work processInteraction South America 2013November 13th -16th
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Why Mobile?
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iOSAndroid
Windows
RWDNative
Hybrid
phonegap
gira
data
Context
Resolutions
location
Camera
canvas
Xcode
hardwarecompatibility
device
Tablet
watchCloud
ServerWeb app
Performance
3G/4G
Cell Tower
Costs
Timeline
Mobile Site
Security
Sensors
Google Glass
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Why consistency in our work process?
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Source: http://howmuchtomakeanapp.com/
9Proprietary & Confidential. © 2013 R/GA All rights reserved. /
Source: http://howmuchtomakeanapp.com/
10Proprietary & Confidential. © 2013 R/GA All rights reserved. /
Source: http://howmuchtomakeanapp.com/
11Proprietary & Confidential. © 2013 R/GA All rights reserved. /
Source: http://howmuchtomakeanapp.com/
12Proprietary & Confidential. © 2013 R/GA All rights reserved. /
Source: http://howmuchtomakeanapp.com/
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Time Budget
$
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People
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Consistency means putting everyone on the same page.
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Visual Designers, Developers, Engineers, UX Designers, Project Managers…
Within your team
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End-Users, Customers, Marketing Teams, Product Teams, Design Teams…
Outside your team
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And they all have an opinion.
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So how can I be fast?
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So how can I be efficient?$
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How can I be Consistent?
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Prototyping helps managing expectations
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Prototype with your team
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Prototype with people outside your team
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But prototyping can take hours…
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Early in the process…
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Sketch
Prototype
Test
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Sketch using a template
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POP InVision
Use tools to quickly prototype
Proto.io
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It’s all aboutplay
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Repeat, Refine, Repeat, Refine…
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Just like every approach, here is a checklist…
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Checklist…
Schedule sketching sessions
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Checklist…
Schedule sketching sessions
Look for references
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Checklist…
Schedule sketching sessions
Look for references
Create quick prototypes
36Proprietary & Confidential. © 2013 R/GA All rights reserved. /
Checklist…
Schedule sketching sessions
Look for references
Create quick prototypes
Schedule testing sessions
37Proprietary & Confidential. © 2013 R/GA All rights reserved. /
Checklist…
Schedule sketching sessions
Look for references
Create quick prototypes
Schedule testing sessions
Repeat, refine, repeat, refine
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We are on the business of managing people’s expectations.
Thank You.
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Marcus Pérez [email protected]@mperezcer
