The Mobile Imperative

Brent LearyCRM Essentials@BrentLeary

Total

1-19 empl.

20-49 empl.

50-99 empl.

0% 50% 100% 150% 200% 250% 300%

54%

56%

49%

44%

16%

15%

16%

17%

51%

53%

48%

47%

46%

46%

45%

47%

39%

43%

29%

31%

11%

11%

10%

9%

18%

13%

31%

27%

19%

19%

18%

24%

15%

14%

21%

13%

5%

3%

11%

7%

8%

7%

9%

15%

15%

16%

11%

19%

3%

4%

2%

1%

Attracting new customers Reacting quickly to changing market conditions

Growing revenue Maintaining profitability

Improving cash flow Obtaining financing

Attracting & retaining quality employees Improving customer experience and retention

Improving employee productivity Effectively managing relationships with suppliers

Adding resources to meet market demand Streamlining business processes to be more efficient

Other (please list)

% Sample Size

SBs’ top challenges are attracting new

customers, revenue,

profitability, improving cash flow--making it essential to tie collaboration solution value and messaging to these areas.

5.) What do you view as the top 3 business challenges for your company in the next 12 months?

SB Top Business Challenges

04/10/2023 CRM Essentials/SMB Group Confidential 2

Sample Size = 568, 1-19 empl.: 413; 20-49 empl.: 80; 50—99 empl: 75

Key Benefits for SBs Currently Using and Plan to Use Integrated Collaboration Platform/Solution

04/10/2023 337, 44.) What are the top 3 benefits your company get/expects from using an integrated collaboration platform?Sample Size: Currently Use: 91, Plan to use: 113

© SMB Group and CRM Essentials

Other(list)

Provides us with more security when collaborating

Reduces email volumes and dependence on email

Fewer data entry errors and version control issues

Helps our company look more professional

Easier to bring new ideas into the company dialogue

Faster to find and connect to people

Improves workflows

More efficient project management

Easier access to up-to-date, accurate information

Reduces paper and manual processes

Saves money and time

0% 5% 10% 15% 20% 25% 30% 35% 40% 45% 50%

0%

9%

13%

15%

19%

20%

30%

34%

38%

41%

41%

41%

1%

16%

19%

16%

27%

9%

32%

38%

36%

30%

30%

46%

Plan to Use Currently Use

% Sample Size

Mobility & CRM

BrentLeary.com

Mobility & Social CRM

PhilosophyBehavior

ActivityExpectation

What’s changed…what hasn’t?

At Intuit good numbers of our customers are now coming to us solely through the mobile device. In the past, they would start out with a Web-based application and desktop products, then use the mobile device as a supplement. Now we see folks interacting with our products solely through mobile.

Trevor Dryer – Intuit Program Manager, Mobile Payments

Getting in the palm of their hands…

A Tale of Two iPads…

If It Ain’t Broke, Make It Better…

#1 free app for both iPhone and iPad in the App store (3/17 & 3/18)

36% of all streams for were from the iPad and iPhone apps (3/17-20)

An average of 92.9 minutes per daily unique visitor (3/17-20)

MMOD delivered a 63% increase in total visits across the MMOD broadband and mobile products

13.7 million total hours of live streaming video consumed. (11.7M total in 2010)

March Madness ON DEMANDA Brand New Experience

“I’m not sure I need a television anymore. By opening the floodgates, the NCAA and CBS is fit to deliver a true revolution in sports. And in return they’ll get audience data, captivity and flexibility like no sports broadcasting has ever seen before”.

FastCompany, April 2011

Mobility – Inside and Out

Cloudy Future

Thank You!

@BrentLearyBrentLeary.com