Mobile and location-based statistics for marketing needs

Today, people of all sizes and types are heavily relying upon their handheld devices and tablets for seeking information, searching products and services, and getting connected to people. That is why mobile phones are catching all eyes and are being made advanced and user-friendly with lot of features and attributes. It also offers business enterprises of all sizes and types a chance to get close to their targeted audience through location-based mobile advertising. Modern mobile technology has taken the world by storm and mobile phenomenon has become a game-changer for marketers.

Mobile proliferation allows more exposure to data access and data analysis. Mobiles are creating opportunities for reaching target audiences, no matter what they do and where they are. It is easy to connect with them 24/7 in the least amount of time. Thanks to smartphones and tablets having Internet support. Smart devices are putting an impact on how people search, research, and shop when they are online. Mentioned-below are some interesting details on mobile and location-based statistics for marketing needs. These key mobile and location-based statistics can make a real difference to the needs and wants of all marketers. Have a look!

Urgent, bored and repetitive are three main modes of usage that needs marketers concerns when it comes to creating mobile apps or mobile-optimized sites.

Mobile device adoption rate has grown 8 times faster than web adoption in the last decade. This will also put a profound impact on the Internet of Things as access to data and services moves searched from a mobile screen has become a regular and common feature.

About 12 percent of adult smartphone owners prefer to use a geo-social service in order to share information on location with friends.

Mobile internet usage has increased in a dramatic way as people like to spend their maximum time spent on internet using their smart phones than laptops/desktops. And it happen as it is totally lighter, faster and cleaner.

Adding of location data to their advertisements via mobiles helped brands register a 20% increase in conversion. It may be a signal to the death of advertising. It also indicates paid media space is becoming more effective in the world of marketing.

Location-based opportunity indicates that about 67% of photos posted to the internet are generally directly related to a location. Moreover, about 58% of U.S. adults have smartphones and they share information via smartphone preferring geo-location.

About 69% of Google searches are related to specific locations. Inclusion of location data with reference to the effectiveness of advertising is driving lots of search queries nowadays.

There are a number of top mobile advertising companies in India that can help business enterprises get better online leads and traffic when it comes to marketing on the basis of geographical locations.