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Online business' are flourishing in today era. I've done discussion with one of online business owner, which is also a friend of mine to explore deeper about operational system of the business. happy reading.
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1
Exploring Business Operation
To be presented on October,29st 2011
Institut Teknologi dan Bisnis Kalbe (ITBK)
Featuring...
Noverino RifaiIr.Hary Agus Rahardjo, MBA, MSc, Ph.D.
Coached by...
M. Lufti Sati
http://www.rasyasprei.com/
2Exploring Business Operation: Rasya Sprei (http://www.rasyasprei.com)Noverino Rifai ([email protected], http://noverino.wordpress.com)
AgendaHow did We Explore?
“Rasya Sprei” OverviewCompetitive Advantage Strategy
Line of ProductsValue Chain and Supply Chain
Product DesignQuality Management
Productivity ChallengeGlobal Operation Strategy
Analysis and Suggestion
3Exploring Business Operation: Rasya Sprei (http://www.rasyasprei.com)Noverino Rifai ([email protected], http://noverino.wordpress.com)
How did We Explore?Prepared discussion material based on Heizer-Render
4 days intensive discussion with business owner
Explored the online shops
Completed the draft-slides
Reviewed by business owner
Granted permission for publication
Enrichment & finishing touch
4Exploring Business Operation: Rasya Sprei (http://www.rasyasprei.com)Noverino Rifai ([email protected], http://noverino.wordpress.com)
“Rasya Sprei” OverviewDecember 2010 October 2011
5Exploring Business Operation: Rasya Sprei (http://www.rasyasprei.com)Noverino Rifai ([email protected], http://noverino.wordpress.com)
The Online Shops
http://www.rasyasprei.com
•Page: Rasya Sprei•Account 1: Rasya Sprei•Account 2: Rasya Sprei 2
6Exploring Business Operation: Rasya Sprei (http://www.rasyasprei.com)Noverino Rifai ([email protected], http://noverino.wordpress.com)
Organization Structure
2 Co-Founders
Owner
Procurement
Customer Relation
Designer
Quality ControlOrdering
Packaging
Finance
Information Technology
Courier
7Exploring Business Operation: Rasya Sprei (http://www.rasyasprei.com)Noverino Rifai ([email protected], http://noverino.wordpress.com)
Competitive Advantage Strategy
http://www.poweredtemplates.com/_src_diagram/00426/ppt-diagram-chart-b.jpg, accessed 2011-10-26 21:13
8Exploring Business Operation: Rasya Sprei (http://www.rasyasprei.com)Noverino Rifai ([email protected], http://noverino.wordpress.com)
Line of Products
100.000
50.000
60.000
85.000 – 170.000
270.000 – 520.000
55.000 – 70.000
45.000 – 70.000
45.000 – 70.00035.000
9Exploring Business Operation: Rasya Sprei (http://www.rasyasprei.com)Noverino Rifai ([email protected], http://noverino.wordpress.com)
Value Chain and Supply ChainSupplier Company Konveksi Customer
material
Ready to sellproduct
Order & Pay
deliver order
design
10Exploring Business Operation: Rasya Sprei (http://www.rasyasprei.com)Noverino Rifai ([email protected], http://noverino.wordpress.com)
Product Design
Feedbacks
11Exploring Business Operation: Rasya Sprei (http://www.rasyasprei.com)Noverino Rifai ([email protected], http://noverino.wordpress.com)
Quality Management• Quality Standard
▫Common sense
• Quality Control▫Checked by owners▫Separation
• Rejected Items▫Returned to Konveksi▫Sale, discounted price
• Passed Items▫Delivered to Customers
12Exploring Business Operation: Rasya Sprei (http://www.rasyasprei.com)Noverino Rifai ([email protected], http://noverino.wordpress.com)
Productivity ChallengeDecember 2010 October 2011
Flagship Product Bedsheet & Bedcover
Galon, Kulkas, Magic Com Covers
Material Cost Rp.X Rp.X
Production Cost 1/5 x of material cost
1 x of material cost
Retail Price 1.5 x of material cost
2x of material cost
Konveksi’s Production Capacity / day
5-10 5-10
Konveksi’s Queue Time
Not peak: 3-5 daysPeak: 7-10 days
Not peak: 3-5 daysPeak: 7-10 days
Gross Margin
10-20% 30-40%
13Exploring Business Operation: Rasya Sprei (http://www.rasyasprei.com)Noverino Rifai ([email protected], http://noverino.wordpress.com)
Global Operation Strategy
• So far, there’s NO order from other countries
YET.
• Online shops NOT YET accomodating
English language.
• But, Internet, gives unlimited opportunities.
The time will come.
14Exploring Business Operation: Rasya Sprei (http://www.rasyasprei.com)Noverino Rifai ([email protected], http://noverino.wordpress.com)
Analysis & Suggestions•Accomodate English language in online
shops.
•Find alternative Konveksi that can give faster response and capacity.
•Quality agreement with Konveksi.
15Exploring Business Operation: Rasya Sprei (http://www.rasyasprei.com)Noverino Rifai ([email protected], http://noverino.wordpress.com)
16Exploring Business Operation: Rasya Sprei (http://www.rasyasprei.com)Noverino Rifai ([email protected], http://noverino.wordpress.com)
References• Heizer, Render. Operations Management. 10th Edition. Pearson
Education, Inc. 2011.
• http://www.rasyasprei.com. Last accessed 2011-10-29 01:33
• http://www.facebook.com/rasya.sprei. Last accessed 2011-10-29 01:33
