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M&M BURST
Intro. to BusinessPer. 5Andrew, Chris, Pete, Tamami
M&M Burst
• The product itself, is very similar to the M&M peanut product that is already out. Instead of the peanut, there will be melted chocolate, caramel, etc.
• It also contains low fat ingredients so it will lessen the concerns toward health issue.
Economic Situation
M&M has a strong brand name and high reputation from customers.
Economy has recently crashed worldwide, it does not affect the candy industry, since it’s a impulse buy among people.
There are many companies in the chocolate industry, intern meaning there is a fare amount of competition.
SWOT Analysis
Strengths New Product Strong, recognizable brand name: M&M. Good Reputation among customers. Weaknesses Economic Crash Competition between other companies.
Opportunities M&M’s worldwide market, therefore creat-ing a higher chance to spread the reputa-tion of the new product. Unfulfilled customer needs. Advancement of technology. Threats Possible shifts in consumer tastes for the product. Possible increase in trade barriers due to the economic crash. New trading regulations.
Selling Strategy
Bundling one of the ways to attract customers.▪ Attaching a small M&M burst package to other M&Ms▪ Buy one get one free▪ It’s a way to increase potential customers
Selling Strategy
Sampling One of the effective way to advertise▪ Little packet, containing few M&M Burst▪ Sampling around the department store, cinema ▪ Starts 3 weeks before M&M burst is out in the market
Alternative Selling Strategy
Penetration Strategy If the demand goes down ▪ Price will get cheaper▪ the product will attract customers
According to our survey, 95% of people are considered trying M&M Burst.
If the price goes down, there are more opportunity for peo-ple to try M&M Burst
M&M’s Relationship Marketing
Pricing
In a range between $1.70 and $2.00 competition among other companies and
economic situation can change the price The price can be determined by demands Inflation and Recession occurs , the price will
always stay between the range between $1.70 and $2.00,
The Average price for M&M Chocolate is $1.70
Packaging
The product design would be some-thing similar to this, but with the M&M Burst Logo on it.
Place to sell the product
M&M Burst will first be sold in the U.S. because the U.S market now has a variety of M&M products. The U.S will be the main market.
As demand increases, the product will be sold worldwide.
The internet will be an another way of selling product since many people use the internet. As people increase their time on internet, the advertisement will
be effective.
Place to sell the product
This product will be available at: Supermarkets, convenience stores and food outlets that
M&M is cooperating with.
Convenience Many people will have opportunities to see M&M Burst
sold in many places It doesn’t require customers to spend their time look for
the product.
Break Even Analysis
Pricing A- When price is $1.70
Pricing B- When price is $2.00
Pricing A
Pricing B
TV commercial
TV commercial (2)
Internet Advertisement
Glogster Advertisement
http://mmburst.glogster.com/mms-burst/
Jingles
Sunday, Monday, Tuesday, Wednes-day, Thursday, Friday, Saturday
Seven days in a week
Everyday's a special day, it you want it to be
Give M&Ms to the one you love, just for you and me
Billboard Avertisment
Billboard Advertisement 2
Sample Logo
Results are that 90% of people surveyed said that M&M Burst would be a good prod-uct
What is your opinion of M&M Burst?
Are you willing to buy this M&M Burst, if it is out in market?
95% said they liked it
product is new and attractive, es-pecially for people who love chocolate.
Product Rating
1, the lowest10, the highest
Average rate: 7.55
Will M&M Burst be suc-cessful?
85% of people said YES
Preferred Colors of M&Ms